Most business books on social media have focused exclusively on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another. Social media enables this to happen unrestricted by physical location and in all kinds of extraordinarily creative ways.
The New Social Learning is the most authoritative guide available to leveraging these powerful new technologies. Tony Bingham and Marcia Conner explain why social media is the ideal solution to some of the most pressing educational challenges organizations face today, such as a widely dispersed workforce and striking differences in learning styles, particularly across genera-tions. They definitively answer common objections to using social media as a training tool and show how to win over even the most resistant employees. Then, using examples from a wide range of organizations, including Deloitte & Touche, IBM, TELUS, and even the CIA. Bingham and Conner help listeners sort through the dizzying array of technological options available and decide when and how to use each one to achieve key strategic goals.
Social media technologies - everything from 140-character microsharing messages to media-rich online communities - to complete virtual environments and more - enable people to connect, collaborate, and innovate on levels never before dreamed of. They make learning dramatically more dynamic, stimulating, enjoyable, and effective. This greatly anticipated book helps organizations create a contemporary learning strategy that is as timely as it is transformative.
©2010 Tony Bingham and Marcia Conner (P)2010 Audible, Inc
What a humdrum audio book. I got nothing out of this purchase. The content herein speaks to the value of SM as a learning tool and not much more. Don't buy this book. If you want a good SM book, get Inbound Marketing or The Digital handshake.
I'd would ask for a refund on my purchase if it was allowed.
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