The reason human beings are the dominant animal on this planet has nothing to do with their strength or ability to fight. An elephant is stronger, a cheetah is faster, but mankind's ability to communicate is second to none and the true secret to our success.
We all have this 'god-like' ability to communicate precisely what we want, but some are more equal than others. It is no coincidence that the world's top salesmen, politicians, and hypnotists all use very similar language. All these master communicators know the path of least resistance is to talk directly to a person's sub-conscious, bypassing the conscious or thinking mind.
People who have an advanced knowledge of all our subtle levels of communications have a vast advantage in all areas of life. In The New Science of Persuasion and Influence, Craig Beck reveals the secrets used by leading persuasion professionals to get the specific outcome they want with everyone they meet. He will show you how these techniques have been used to influence you in the past and how you can build subliminal commands into your everyday communication to get amazing results.
You will learn how to control any conversation; how to deal with all types of characters, from shy and quiet individuals to aggressive and dominant people; how to become super confident as a speaker and influencer; what a person’s body language is telling us; and much more.
About the author: Craig Beck is a professional broadcaster, author, and media consultant. Craig became a qualified master of hypnotherapy in 1995.
From Customer Reviews:
"I have been in sales for 10 years. I was amazed how little of this I knew. It's actually frightening to think other people I deal with on a daily basis might know this stuff." (Amazon Customer) "An interesting take and reinvention of some well-established techniques I have used for a while. It's amazing to see how the communication tools of politicians, salesmen and stage hypnotists are all quite similar. The book is delivered and read by the author and his English accent is easy to listen to. Worth listening to even just to find out what techniques are being used on you every day." (Brian Thompson, Durham, UK) "One of the best courses I have ever bought, Craig explains skill after skill and how to implement them into everyday life. Already seen some pretty dramatic results with new clients." (Tony Bracknell, Hull, UK)
©2004 Viral Success Ltd (P)2011 Viral Success Ltd
The author has a pleasent English accent and delivers his material well. This stuff is not going to be anything new to a hardened sales exec who has been going door to door for the last twenty years but it might apply some theory to their methods. I like the way he ties persuasion theory in with real life situations and stories from his own life. If you are looking for some easy to apply techniques to get your own way a bit more and a few more of the things in life you want then this is a good buy. Don't expect the atom to be deconstructed before your eyes but the principles are usable and effective from my humble opinion.
The techniques in this book are nothing new.
I can't help but get the feeling I was listening to a fast-speaking car salesman the whole way through. He keeps referring to hypnosis and techniques derived from hypnosis. That was not at all what I was looking for, and I have to stretch to acknowledge the references he's making. The "new science" part of his title is just downright misleading. I've heard all this stuff a long time ago.
If you have read absolutely nothing about persuasion techniques, and are looking for something practical to help you understand a few this book might offer you a tidbit or two. Otherwise I think you'll end up like me, and feel like you wasted your money.
I've listened to the book a few different times already. It's good to hear it over and over again so you can relate the subject matter to your current sales process.
If you have been in sales for a long time alot of this will be review and stuff that other sales training books have taught you in the past. There are some new things you'll pick up along the way. The book will probably act as a reminder of some of the things we let go by the waist side when we have been selling the same Products or services. If you are new to sales I would recommend this book to you.
I've already listened three times. He hits points from the Secret, NLP, and thousands of self-help, leadership and management books.
The brevity of the content. He doesn't beat points to death; just explains them with some description and examples.
His passion about is content
Great book. You will get what you're looking for
this book is just a short summery on things you can say to people to make them like you or do what you want them to do. Not much to learn or take from this book. Most of the stuff he said in this book is things that most sales people should know or pick up while working. safe your money.
"Not completely original, but useful all the same."
If you've read extensively on persuasion and NLP, you'll recognise his influences as he borrows heavily from the likes of Cialdini and Bandler. Even so, I found it a decent listen that served as a reminder if nothing else. Also narrates very well.
"Going to buy the book"
It is a lot of powerful information packed in a 3hrs. book.
Not only you get what you want (with a lot of practice) but to understand when you are being taken advantage off, as well. It made me think a good deal about the world politics, people around me and my communication with my child. I am planning on to buy the book to keep it as a communication manual.
And highly recommended as the narrator is also the writer himself.
This latest development in the Alan Partridge series is a comic masterpiece.
Set in the wilderness years (before Alan returns to the ignominy of early morning broadcasting with Digital Radio Norfolk) this parody finds Alan desperately trying to build his career as a motivational speaker,
Using his "dulcet", cod mid-Atlantic broadcasting voice, Alan attempts to position himself as an expert in basic NLP with hilarious consequences. The true genius of this release is the way it is played in a purely straight faced manner; it even includes a few nuggets of genuinely useful information for those interested in - but not familiar with - the subject.
It's an odd decision to find Alan presenting under a pseudonym, but for a character trying to reinvent himself it's another clever Armando Iannucci touch.
All fans of Alan Partridge will enjoy the comic brilliance of this release and I commend it to them.
"Be who you want to be"
So far I have listened to this twice now. This is very powerful stuff. I have been listening in the car but I recommend that you really need to have pen and paper to hand there are so many techniques to learn. I'm not a sales person and as Craig says you don't have to be to use these techniques. We all have to sell ideas from getting the kids to do the dishwasher to getting projects done on time. A must for all who want to be master communicators!
"A lot of very useful information"
I bought this audiobook not expecting a lot, but I was pleasantly surprised. It is read by the author who obviously loves the subject, it's not a really advanced course, but having said that, contains tons of useful and practical information ideal as an introduction into persuasion techniques.
"Good but not great"
Not that clear what this book talks about.
Not that deep also. It offers some hints but thats it.
"good title but nothing new"
I was persuaded by the title, so it did work, the author makes some relevant points but I can't say it was anything new to what I had heard before, I thinks it's more about positive thinking, I can't say I would rate it as a learning tool, but it was uncomplicated easy listening on,the way to work !
"Not necessarily new, and not necessarilyscience..."
I chose this book after being fairly impressed by the much shorter 'Hypnotic Salesman' by the same author. This takes the same premise and ideas of that book, and stretches it out to six times the length, without adding anything else. The book is useful for dispelling the myth that hypnosis is a swinging fob watch before the eyes, but will disappoint someone who believes there's an infallible shortcut to win sales - there isn't! Most misleading is the title, as there's virtually zero science involved. For the true science of sales and influence, try 'The Buying Brain' or 'Neuromarketing' by Roger Dooley. This is moderately interesting, but certainly not earth shattering.
This feels like Craig finding his feet. At times it is a bit cheesy and forced and yet at other times Craig's brilliance shines through. The things that work well are 1/ nice summaries at the end of each section 2/ great overview of basic NLP principals 3/ great reading voice. The things that don't work so well are 1/ sounds a bit amateur and at times forced 2/ a bit too summarised 3/ copies a lot of the other ideas. If you need a 'quick fix' or are new to this subject then very highly recommended. If not, then there are many better audiobooks out there on this subject.
"Devised for salesmen"
Some reasonably interesting insights here but little I haven't heard before on sales training courses down the years. The writer has obviously lifted a lot of the content from other publications, rather than from his personal experiences: if I hear one more time that we tend to be either "visual, auditary or kinetic" I think I will scream....
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