We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
The New Rules of Marketing & PR 2.0 | [David Meerman Scott]

The New Rules of Marketing & PR 2.0

The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.
Regular Price:$24.49
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time.

©2010 David Meerman Scott (P)2010 Gildan

What Members Say

Average Customer Rating

4.0 (116 )
5 star
 (42)
4 star
 (41)
3 star
 (24)
2 star
 (8)
1 star
 (1)
Overall
4.0 (49 )
5 star
 (14)
4 star
 (22)
3 star
 (12)
2 star
 (0)
1 star
 (1)
Story
4.1 (52 )
5 star
 (16)
4 star
 (24)
3 star
 (12)
2 star
 (0)
1 star
 (0)
Performance
Sort by:
  •  
    Karsten Løgstrup, Denmark 07-12-10
    Karsten Løgstrup, Denmark 07-12-10 Member Since 2010
    HELPFUL VOTES
    5
    ratings
    REVIEWS
    35
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Good basic information on Marketing & PR 2.0"

    A good and informative audiobook that gives a good basis information on The New Rules. If you are already in the industry you probably know most but there are certainly a lot of good ideas and case studies. But 11 hours+ is too much - could be shorter - so listen to the chapters you are interested in - not the whole book like I did.

    5 of 5 people found this review helpful
  •  
    Jesus Pembroke Pines, FL, United States 06-12-10
    Jesus Pembroke Pines, FL, United States 06-12-10 Member Since 2010
    HELPFUL VOTES
    5
    ratings
    REVIEWS
    4
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Great ideas"

    This is a great book to open your mind to new ideas other ways of doing things.

    5 of 5 people found this review helpful
  •  
    Don Lokke Dallas, Texas 04-17-11
    Don Lokke Dallas, Texas 04-17-11 Member Since 2009
    HELPFUL VOTES
    10
    ratings
    REVIEWS
    56
    7
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    "The New Rules of Marketing and PR 2.0"

    Marketing directors, brand managers, ad execs and public relations directors are in for a real treat. I was. I finally found a marketing genius with whom I could agree. There were literally points over the last 4 years where I thought, I was crazy. My advertising colleagues said I was crazy, as I unraveled the mystery of what David Meerman Scott calls “The New Rules of Marketing and PR 2.0″. He discovered the same patterns, the same inconsistencies, the same holes in traditional marketing. After 33-years in advertising things weren’t adding up anymore. Buyers weren’t connecting with the messages. I was saying that the sales cycle had broken. I wish we would have known about David’s book in 2006 when he first published it. Four years ago when we started decoding the changes and their meanings we would have had more to go on. It’s only been a week since I found David’s book in audio form from Audible. He had been far ahead of me but we both came to many of the same conclusions. In listening to his book I was connected with a universe of jaw-dropping marketing proof. I learned of the successes others had already seen. They matched what my team had been experiencing for the last 4-years. It was all true. It wasn’t fluke when our client saw a 33% increase in sales. It might not have been a coincidence that our clients were the targets of acquisitions. You have to get this audio book. “The New Rules of Marketing and PR 2.0″ by David Meerman Scott. My company and I only thought we were pioneering a “new marketing”. Wrong. Mr. Scott had it years ahead of us. I can’t recommend enough that you get this audio book from audible. Buy it. It will change your business, change the practice of your profession and give you a real shot at marketing relevance in our forever changed interactions with buyers. Worth every penny.

    4 of 4 people found this review helpful
  •  
    peter Pound Ridge, NY United States 09-17-10
    peter Pound Ridge, NY United States 09-17-10

    A transplanted Englishman, I spend my time on biography, history and military books. I appreciate good English and good narration.

    HELPFUL VOTES
    139
    ratings
    REVIEWS
    61
    45
    FOLLOWERS
    FOLLOWING
    7
    0
    Overall
    "how to underline the need for abridged volumes"

    i need to have the hard copy. why? because once every 3 or 4 pages there is a gold nugget to be highlighted. it could have been written in 1/5th the pages. this is a laborious, cumbersome book. unnecessary qualifications for multiple claims, repetitive examples, over careful definitions...add all this to a writer who treats the exposition of subject matter as if he is talking to an idiot and a reader with a halting style...well...enjoy it if you can.

    what a pity - the message will make brand and product marketing a cheaper, better, deeper proposition. the strategy can be formulated from this book - i'll google to see if i can find a published powerpoint.

    4 of 5 people found this review helpful
  •  
    Roland Odenton, MD, United States 09-04-12
    Roland Odenton, MD, United States 09-04-12
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    17
    5
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    Performance
    Story
    "I didn't like Abridged versions, I do now."

    This audio book is too long, period. This could probably be chopped by 1/3 and be much more enjoyable.

    1 of 1 people found this review helpful
  •  
    Jon København S, Denmark 11-02-13
    Jon København S, Denmark 11-02-13
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "outdated book"
    What disappointed you about The New Rules of Marketing & PR 2.0?

    I was too hasty to choose this book. There are two new editions out there of this book (3rd & 4th), but as it actually says in the desription it is only 2nd edition. With new material and revision in newer versions they ought to be available.


    Any additional comments?

    The book itself is quite interesting

    0 of 0 people found this review helpful
  •  
    David Provo, UT, United States 09-25-13
    David Provo, UT, United States 09-25-13 Member Since 2010
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Completely outdated"
    Any additional comments?

    This book's information is completely outdated and irrelevant. I complete waste of time in my book.

    0 of 0 people found this review helpful
  •  
    John Honolulu, HI, United States 02-19-13
    John Honolulu, HI, United States 02-19-13 Member Since 2011

    optional

    HELPFUL VOTES
    4
    ratings
    REVIEWS
    5
    5
    FOLLOWERS
    FOLLOWING
    3
    1
    Overall
    Performance
    Story
    "Learned something new ..."

    I liked this book, it gave you an overall view of what you could be doing and I liked the honesty of the author to say that he doesnt do everything he says, you have to choose what you think you can do.

    0 of 0 people found this review helpful
  • Showing: 1-8 of 8 results
Sort by:
  • Michael
    Thatcham, Berkshire, United Kingdom
    8/12/10
    Overall
    "Where is the content"

    I am constantly amazed at these people who carve out a living getting books published, being on the speaker circuit and holding high powered jobs with global 1000 companies by being vague and reeling off analogies on things that are glaringly obvious such as TV advertising is in decline because the web has overtaken it - wow is that still news??

    This book spends too much time on telling you how great and successful the author thinks he is and that you should write a really good blog, have a great page on facebook and use twitter and other social media to build your presence on the web - duh I think the whole planet already knows that.

    Same old story with these types of books, promise much and deliver little substance, you come away from the book wondering what exactly you are supposed to have learned.
    Lets be honest if most of us were VP Marketing for NewsCorp, Microsoft, Cisco etc you'd really struggle to mess those jobs up with the resources available.

    I have yet to read a marketing book that has any original ideas and just confirms that those who can do and those who can't go on Google and write a book about what those who could and did.

    7 of 7 people found this review helpful
  • Showing: 1-1 of 1 results

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

CANCEL

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.