-
The Marketing Mix
- This Mix of Marketing Techniques May Be the Difference Between a Successful Business and an Unsuccessful One
- Narrated by: Al Remington
- Length: 12 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Prime members: New to Audible?Get 2 free audiobooks during trial.
The Marketing Mix
Buy for $3.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
-
Dropshipping E-Commerce
- A Must-Read Beginner's Guide to Dropshipping on How to Customize Your Own Brand Store, Find the Best Niche Content Which Will Keep Customers Coming Back!
- By: Kiyo Richards
- Narrated by: Michael David
- Length: 3 hrs and 10 mins
- Unabridged
-
Overall5 out of 5 stars 6
-
Performance5 out of 5 stars 6
-
Story5 out of 5 stars 6
Have you ever heard of dropshipping? The simplified version is that you can fulfill customer orders with no stock. Since dropshipping doesn’t require you to purchase any stock, it is a risk-free business. Since it’s an entirely online endeavor, you can make money from the comfort of your own home!
-
5 out of 5 stars
-
The audible to take responsibility of dropshippin
- By Betty J. Elliott on 05-29-20
By: Kiyo Richards
-
Online Business with Amazon FBA
- Complete Guide Step by Step to Create a Successful Business on Amazon and Increase Your Profits to Reach Working Independence
- By: William Earn
- Narrated by: Mary Johnson
- Length: 5 hrs and 4 mins
- Unabridged
-
Overall2 out of 5 stars 1
-
Performance1 out of 5 stars 1
-
Story2 out of 5 stars 1
Amazon FBA is the best online business model to make money and achieve a successful life! If you are not satisfied with your earning, find out how to start your business, and have passive income that will give you the financial security you have always found. Amazon is a multi-billion dollar company and gives you a fantastic opportunity to be part of this market to increase your profits from everywhere. Enter the worldwide market and learn the best strategies with the right tools and knowledge of this fantastic program to climb your business.
By: William Earn
-
How to Start a Successful Candle-Making Business
- Quit Your Day Job and Earn Full-Time Income on Autopilot With a Profitable Candle-Making Business—Even if You Are an Absolute Beginner
- By: Walter Grant, Henrietta Smith
- Narrated by: Erika Calvert
- Length: 3 hrs and 1 min
- Unabridged
-
Overall5 out of 5 stars 50
-
Performance5 out of 5 stars 45
-
Story5 out of 5 stars 45
You don’t need a business degree to set up a business. You just need passion, drive, and a little guidance. If you long to make a living from doing what you love, download this audiobook today!
-
5 out of 5 stars
-
A foolproof guide for candle-makers.
- By Jane M. Rogers on 05-26-23
By: Walter Grant, and others
-
Dropshipping: Advanced Strategies to Help You Make Even More Money in Your Dropshipping Business
- Secret Hints and Tips to Accelerate Your Journey to a Passive Income Lifestyle and a Six Figure Online Business
- By: Anthony James
- Narrated by: Tim Edwards
- Length: 1 hr and 11 mins
- Unabridged
-
Overall0 out of 5 stars 0
-
Performance0 out of 5 stars 0
-
Story0 out of 5 stars 0
The complete guide that will provide you with proven tips and tricks to help you make even more money in your dropshipping venture, this book will teach you advanced dropshipping strategies, the best niche marketing strategies, how to get the best deal from suppliers, how to pick the right channels to sell, the importance of competing with other companies, and much more.
By: Anthony James
-
Start Your Own Vending Machine Business in 7 Steps
- By: Mia Reese
- Narrated by: Dr Jon Overton
- Length: 4 hrs and 24 mins
- Unabridged
-
Overall5 out of 5 stars 49
-
Performance5 out of 5 stars 49
-
Story5 out of 5 stars 49
No matter where you are in life, starting a vending machine business with low startup costs and great profit potential can be one of the best decisions you ever make. In fact, according to Grand View Research, the vending machine industry is worth over $15.9 billion a year in the United States alone, and is projected to grow significantly in the coming years.
-
5 out of 5 stars
-
a low start up cost guide
- By joyclubs on 02-02-24
By: Mia Reese
-
Dropshipping Shopify E-Commerce
- $12,000/Month Beginners Guide to Make Money Selling on Amazon, eBay, Blogging, Social Media Marketing for Business, Passive Income and SEO
- By: Tim Murphy
- Narrated by: Tom Brooks
- Length: 3 hrs and 38 mins
- Unabridged
-
Overall5 out of 5 stars 1
-
Performance5 out of 5 stars 1
-
Story5 out of 5 stars 1
The ultimate aim of every business is to maximize profits. In order to get the most out of the market, a business is expected to offer quality products and services to the consumers it serves. The secret for satisfying the utility of consumers is creating a deep connection with them to understand their interests and how you can enhance your business.
By: Tim Murphy
-
Dropshipping E-Commerce
- A Must-Read Beginner's Guide to Dropshipping on How to Customize Your Own Brand Store, Find the Best Niche Content Which Will Keep Customers Coming Back!
- By: Kiyo Richards
- Narrated by: Michael David
- Length: 3 hrs and 10 mins
- Unabridged
-
Overall5 out of 5 stars 6
-
Performance5 out of 5 stars 6
-
Story5 out of 5 stars 6
Have you ever heard of dropshipping? The simplified version is that you can fulfill customer orders with no stock. Since dropshipping doesn’t require you to purchase any stock, it is a risk-free business. Since it’s an entirely online endeavor, you can make money from the comfort of your own home!
-
5 out of 5 stars
-
The audible to take responsibility of dropshippin
- By Betty J. Elliott on 05-29-20
By: Kiyo Richards
-
Online Business with Amazon FBA
- Complete Guide Step by Step to Create a Successful Business on Amazon and Increase Your Profits to Reach Working Independence
- By: William Earn
- Narrated by: Mary Johnson
- Length: 5 hrs and 4 mins
- Unabridged
-
Overall2 out of 5 stars 1
-
Performance1 out of 5 stars 1
-
Story2 out of 5 stars 1
Amazon FBA is the best online business model to make money and achieve a successful life! If you are not satisfied with your earning, find out how to start your business, and have passive income that will give you the financial security you have always found. Amazon is a multi-billion dollar company and gives you a fantastic opportunity to be part of this market to increase your profits from everywhere. Enter the worldwide market and learn the best strategies with the right tools and knowledge of this fantastic program to climb your business.
By: William Earn
-
How to Start a Successful Candle-Making Business
- Quit Your Day Job and Earn Full-Time Income on Autopilot With a Profitable Candle-Making Business—Even if You Are an Absolute Beginner
- By: Walter Grant, Henrietta Smith
- Narrated by: Erika Calvert
- Length: 3 hrs and 1 min
- Unabridged
-
Overall5 out of 5 stars 50
-
Performance5 out of 5 stars 45
-
Story5 out of 5 stars 45
You don’t need a business degree to set up a business. You just need passion, drive, and a little guidance. If you long to make a living from doing what you love, download this audiobook today!
-
5 out of 5 stars
-
A foolproof guide for candle-makers.
- By Jane M. Rogers on 05-26-23
By: Walter Grant, and others
-
Dropshipping: Advanced Strategies to Help You Make Even More Money in Your Dropshipping Business
- Secret Hints and Tips to Accelerate Your Journey to a Passive Income Lifestyle and a Six Figure Online Business
- By: Anthony James
- Narrated by: Tim Edwards
- Length: 1 hr and 11 mins
- Unabridged
-
Overall0 out of 5 stars 0
-
Performance0 out of 5 stars 0
-
Story0 out of 5 stars 0
The complete guide that will provide you with proven tips and tricks to help you make even more money in your dropshipping venture, this book will teach you advanced dropshipping strategies, the best niche marketing strategies, how to get the best deal from suppliers, how to pick the right channels to sell, the importance of competing with other companies, and much more.
By: Anthony James
-
Start Your Own Vending Machine Business in 7 Steps
- By: Mia Reese
- Narrated by: Dr Jon Overton
- Length: 4 hrs and 24 mins
- Unabridged
-
Overall5 out of 5 stars 49
-
Performance5 out of 5 stars 49
-
Story5 out of 5 stars 49
No matter where you are in life, starting a vending machine business with low startup costs and great profit potential can be one of the best decisions you ever make. In fact, according to Grand View Research, the vending machine industry is worth over $15.9 billion a year in the United States alone, and is projected to grow significantly in the coming years.
-
5 out of 5 stars
-
a low start up cost guide
- By joyclubs on 02-02-24
By: Mia Reese
-
Dropshipping Shopify E-Commerce
- $12,000/Month Beginners Guide to Make Money Selling on Amazon, eBay, Blogging, Social Media Marketing for Business, Passive Income and SEO
- By: Tim Murphy
- Narrated by: Tom Brooks
- Length: 3 hrs and 38 mins
- Unabridged
-
Overall5 out of 5 stars 1
-
Performance5 out of 5 stars 1
-
Story5 out of 5 stars 1
The ultimate aim of every business is to maximize profits. In order to get the most out of the market, a business is expected to offer quality products and services to the consumers it serves. The secret for satisfying the utility of consumers is creating a deep connection with them to understand their interests and how you can enhance your business.
By: Tim Murphy
-
Dropshipping Blueprint
- How to Create $10,000 per Month in Passive Income from E-Commerce Business with Step by Step Guide
- By: Mike Sam
- Narrated by: Jordan Gunner
- Length: 3 hrs and 13 mins
- Unabridged
-
Overall0 out of 5 stars 0
-
Performance0 out of 5 stars 0
-
Story0 out of 5 stars 0
Aftеr a lоng реriоd оf deliberation, you hаvе finаllу dесidеd thаt you need the ѕеrviсе of a drор shipper. Yоu are excited and cannot wаit аnу lоngеr tо dо уоur firѕt trаnѕасtiоn with the drор shipper оf your choice. Hоwеvеr, bеfоrе dоing аnуthing else оr tоtаllу gеtting оvеrwhеlmеd, thеrе are fеw thingѕ that you ѕhоuld lеаrn about drорshipping.
By: Mike Sam
-
Dropshipping: Create Passive Income with E-Commerce and Shopify Step by Step by Proven Strategies!
- New and Improved Ways for Busy Times of 2019 and 2020! Great to Listen in a Car!
- By: Mark Graham
- Narrated by: Adam Breazeale
- Length: 3 hrs and 29 mins
- Unabridged
-
Overall5 out of 5 stars 18
-
Performance5 out of 5 stars 18
-
Story5 out of 5 stars 18
You shouldn’t be afraid of starting a dropshipping website because you don’t know where to start or how to maintain a successful business. With this book, you will have everything you need to make it as a successful dropshipper. Find your true potential and discover your success by putting the guidelines found within this book to work today!
-
5 out of 5 stars
-
USEFUL
- By Mdshaheedh on 11-06-19
By: Mark Graham
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Unabridged
-
Overall5 out of 5 stars 5,053
-
Performance5 out of 5 stars 4,352
-
Story5 out of 5 stars 4,297
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
-
1 out of 5 stars
-
You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
-
Amazon FBA
- Step-by-Step Guide for Beginners to Build an E-Commerce Business and Learn the Best Strategies to Earn Passive Income by Selling on Amazon
- By: Brian Smith
- Narrated by: Tom Brooks
- Length: 3 hrs and 11 mins
- Unabridged
-
Overall5 out of 5 stars 11
-
Performance5 out of 5 stars 11
-
Story5 out of 5 stars 11
The world of online business is vast and full of interesting opportunities. But it can also be complex and confusing for those who don't know it well. If you approach this world for the first time or have already tried to start an online business (with poor results), this is the book for you! Amazon FBA is a business suitable for everyone, which will allow you to earn online and achieve financial freedom even if you are a beginner and you don't have your own products to sell.
-
5 out of 5 stars
-
I liked this audio book
- By Charity on 03-22-20
By: Brian Smith
-
Dropshipping and Shopify 2020: How to Create Passive Income on E-Commerce Business Model
- By: Gabriel Baker
- Narrated by: J.M. DeBord
- Length: 3 hrs and 25 mins
- Unabridged
-
Overall0 out of 5 stars 0
-
Performance0 out of 5 stars 0
-
Story0 out of 5 stars 0
Are you thinking about starting your own online store, but can’t decide between a classic or a dropshipping model? Are you looking for a side or full-time project that will generate a steady and healthy passive income? This audiobook will show you how to succeed in this endeavor, how to deal with the logistics of it, and make your online stone unique and first-class. Whether you’re an absolute beginner, or already own a store on Shopify, this audiobook will help you get rid of the competition and build a highly profitable business.
By: Gabriel Baker
-
The 22 Immutable Laws of Branding
- By: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
-
Overall4 out of 5 stars 354
-
Performance4 out of 5 stars 300
-
Story4 out of 5 stars 301
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
-
3 out of 5 stars
-
Good, but out of date
- By Dave Makes Things on 09-07-14
By: Al Ries, and others
-
How Brands Grow
- What Marketers Don't Know
- By: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
-
Overall4.5 out of 5 stars 413
-
Performance4 out of 5 stars 350
-
Story4.5 out of 5 stars 345
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
-
1 out of 5 stars
-
WARNING: "Empirical" Slight of Hand
- By M on 03-10-18
By: Byron Sharp
-
Amazon FBA
- How to Create Passive Income with Amazon FBA and Reach 6 Figures
- By: Preston Price
- Narrated by: George Spilbin
- Length: 3 hrs and 51 mins
- Unabridged
-
Overall3.5 out of 5 stars 3
-
Performance3.5 out of 5 stars 3
-
Story3.5 out of 5 stars 3
Are you looking for a new, profitable stream of income? Would you like to create a passive income stream that will pay you consistently, month after month? Do you want to reveal the secrets to become a profitable Amazon FBA seller?
-
1 out of 5 stars
-
SCAM book, read by a computer, light on FBA info
- By M. Cathro on 10-31-19
By: Preston Price
-
Dropshipping E-commerce in 2019
- The Must Have Practical Guide to Make Money Online With Shopify, Amazon FBA, Retail Arbitrage, Affiliate Marketing, Social Media and Other Passive Income Ideas
- By: Chris McDonald
- Narrated by: Curtis Wright
- Length: 3 hrs and 2 mins
- Unabridged
-
Overall4 out of 5 stars 1
-
Performance0 out of 5 stars 0
-
Story0 out of 5 stars 0
This audiobook has the goal to teach you how to make money online and set up a successful dropshipping business in the right way with a step-by-step approach. We'll cover every single step in a specific and comprehensive way. This guide is structured in a step-by-step way to make it possible for any person to follow the process, even if you are a complete beginner in E-commerce. Moreover, if you are looking for clear and precise information about the E-commerce world, this audiobook is highly recommended.
By: Chris McDonald
-
Permission Marketing
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 1 min
- Abridged
-
Overall4.5 out of 5 stars 684
-
Performance4.5 out of 5 stars 469
-
Story4.5 out of 5 stars 466
Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
-
2 out of 5 stars
-
Out Dated
- By Kristin on 11-27-16
By: Seth Godin
-
Dropshipping from $0 to $10K a Month
- Create Passive Income and Make Money Online with E-Commerce, Amazon FBA, Shopify, and Social Media Marketing
- By: James Brand
- Narrated by: Dean Eby
- Length: 3 hrs and 4 mins
- Unabridged
-
Overall5 out of 5 stars 65
-
Performance5 out of 5 stars 65
-
Story5 out of 5 stars 65
Are you looking for a way to make more money? Are you looking for a way out of the nine-to-five rat race? Are you young and interested in starting an online business? Hmm...how did I know this about you? Because I’ve been there before! That is, until I found dropshipping. Dropshipping is an amazing way to make money online and give you the freedom that you’ve been looking for. This audiobook will teach you exactly how to start, build, and maintain a successful online dropshipping company, even if you have never started an online business before.
-
3 out of 5 stars
-
All the basics to get started
- By Ryan on 03-18-19
By: James Brand
-
Amazon FBA 2024
- A Step by Step Beginners Guide To Build Your Own E-Commerce Business From Home and Make $10,000 per Month Selling Physical Products On Amazon
- By: Michael Cruz
- Narrated by: Chris Strong
- Length: 3 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 48
-
Performance4.5 out of 5 stars 41
-
Story4.5 out of 5 stars 41
Amazon FBA was officially launched in 2006, so it is far from the newest selling platform, but it has shaped the path for other platforms of its kind, and it should be considered as the best service possible. But why would you want to get involved with Amazon FBA? Well, Amazon FBA is one of the easiest ways to get started. From its promises of prime delivery to customers to its total management of your products as soon as they are delivered to the warehouse, Amazon has you covered. They provide a service unmatched by any outside company, and they make selling easier every year.
-
5 out of 5 stars
-
Unleash the full power of this platform.
- By Rachel Whitten on 12-04-20
By: Michael Cruz
Publisher's summary
Listen to this best-selling audiobook on defining what the marketing mix is. This identifies the four Ps of marketing and how each P can affect another P. This book is great to help business owners and students understand the basic concepts of marketing. I enjoy marketing, as it requires creativity, and frequent adjustment to attract consumers. Dive into this top seller and become a marketing wiz today!
More from the same
Author
Related to this topic
-
MONEY SNACKS: How To Start A Profitable Vending Machine Business In 5 Weeks
- Optimize Your Profits and Go From Side Hustle to Passive Income With Minimal Effort
- By: Cashius Lu
- Narrated by: Raven Ashborne
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall5 out of 5 stars 27
-
Performance5 out of 5 stars 27
-
Story5 out of 5 stars 27
With a global market expected to be worth over $146.6 billion in five years, think about the jaw-dropping stream of income you could generate. The concept of vending machines is relatively simple: low costs, 24/7 operation, and huge profits.
-
5 out of 5 stars
-
Very informative and got me really interested
- By Anonymous User on 03-08-23
By: Cashius Lu
-
The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- By: Suman Sarkar
- Narrated by: Christopher Lane
- Length: 5 hrs and 32 mins
- Unabridged
-
Overall4 out of 5 stars 249
-
Performance4.5 out of 5 stars 211
-
Story4 out of 5 stars 208
When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
-
4 out of 5 stars
-
informative but dry
- By Justin on 01-01-18
By: Suman Sarkar
-
Matchmakers
- The New Economics of Multisided Platforms
- By: Richard Schmalensee, David S. Evans
- Narrated by: John McLain
- Length: 6 hrs and 53 mins
- Unabridged
-
Overall4 out of 5 stars 403
-
Performance4.5 out of 5 stars 343
-
Story4 out of 5 stars 342
Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
-
1 out of 5 stars
-
Repetition of one business all the time !
- By Razi T. on 06-03-20
By: Richard Schmalensee, and others
-
Competition Demystified
- A Radically Simplified Approach to Business Strategy
- By: Judd Kahn, Bruce C. Greenwald
- Narrated by: Timothy Andrés Pabon
- Length: 14 hrs and 22 mins
- Unabridged
-
Overall4.5 out of 5 stars 49
-
Performance4.5 out of 5 stars 40
-
Story4.5 out of 5 stars 39
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his co-author, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
-
3 out of 5 stars
-
Prof, we need the figures/graphs that’s in the the book
- By sid on 12-25-20
By: Judd Kahn, and others
-
The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 15 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,036
-
Performance4.5 out of 5 stars 902
-
Story4.5 out of 5 stars 892
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
-
5 out of 5 stars
-
Can be applied to almost any business
- By C Mason on 02-25-15
By: John Warrillow
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 90
-
Performance4.5 out of 5 stars 80
-
Story4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
-
MONEY SNACKS: How To Start A Profitable Vending Machine Business In 5 Weeks
- Optimize Your Profits and Go From Side Hustle to Passive Income With Minimal Effort
- By: Cashius Lu
- Narrated by: Raven Ashborne
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall5 out of 5 stars 27
-
Performance5 out of 5 stars 27
-
Story5 out of 5 stars 27
With a global market expected to be worth over $146.6 billion in five years, think about the jaw-dropping stream of income you could generate. The concept of vending machines is relatively simple: low costs, 24/7 operation, and huge profits.
-
5 out of 5 stars
-
Very informative and got me really interested
- By Anonymous User on 03-08-23
By: Cashius Lu
-
The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- By: Suman Sarkar
- Narrated by: Christopher Lane
- Length: 5 hrs and 32 mins
- Unabridged
-
Overall4 out of 5 stars 249
-
Performance4.5 out of 5 stars 211
-
Story4 out of 5 stars 208
When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
-
4 out of 5 stars
-
informative but dry
- By Justin on 01-01-18
By: Suman Sarkar
-
Matchmakers
- The New Economics of Multisided Platforms
- By: Richard Schmalensee, David S. Evans
- Narrated by: John McLain
- Length: 6 hrs and 53 mins
- Unabridged
-
Overall4 out of 5 stars 403
-
Performance4.5 out of 5 stars 343
-
Story4 out of 5 stars 342
Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
-
1 out of 5 stars
-
Repetition of one business all the time !
- By Razi T. on 06-03-20
By: Richard Schmalensee, and others
-
Competition Demystified
- A Radically Simplified Approach to Business Strategy
- By: Judd Kahn, Bruce C. Greenwald
- Narrated by: Timothy Andrés Pabon
- Length: 14 hrs and 22 mins
- Unabridged
-
Overall4.5 out of 5 stars 49
-
Performance4.5 out of 5 stars 40
-
Story4.5 out of 5 stars 39
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his co-author, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
-
3 out of 5 stars
-
Prof, we need the figures/graphs that’s in the the book
- By sid on 12-25-20
By: Judd Kahn, and others
-
The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 15 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,036
-
Performance4.5 out of 5 stars 902
-
Story4.5 out of 5 stars 892
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
-
5 out of 5 stars
-
Can be applied to almost any business
- By C Mason on 02-25-15
By: John Warrillow
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 90
-
Performance4.5 out of 5 stars 80
-
Story4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
What listeners say about The Marketing Mix
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall4 out of 5 stars
-
Performance4 out of 5 stars
-
Story4 out of 5 stars
- Anonymous User
- 09-26-18
The Marketing mix N5
it only plays for 12min, i need all your modules....what am I supposed to do ?
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall1 out of 5 stars
- SpiriTT
- 05-08-19
Not Enough Detail
Narrator wasn't the best noor was the content. Expected to get more detail on the 4Ps of Marketing as opposed to anecdotes
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!