Innovation may be the hottest discipline around today - in business circles and beyond. And for good reason. Innovation transforms companies and markets. It’s the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In The Little Black Book of Innovation, long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation’s vital role in organizational success and personal growth.
This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation’s key steps:
With its wealth of illustrative case studies and vignettes from a range of companies around the globe, this engaging and potent playbook is a must-hear for anyone seeking to turn themselves or their companies into true innovation powerhouses.
©2011 Scott D. Anthony (P)2011 Gildan Media Corp
The book was well organized, practical and actionable. It gave valuable suggestions for additional reading as well as techniques to put in to motion everyday.
Engaging, but not over done, performance by Sean Pratt.
Full of clear, implementable steps. I found the book to be extermely practical, different from the theoretical approach of most books on innovation. And I believe this was the exact intention of the author.
I enjoy reading fantasy, science fiction, and horror the most. To improve, I read about language, psychology, spirituality, and art. I read about computer science and business for professional reasons.
A great book for any entrepreneur or product designer looking to define and apply innovation towards a goal. I like how the innovation process is broken up into phases like a project.
There are no listener reviews for this title yet.
Report Inappropriate Content