From Thomas Edison to Steve Jobs, the "nail it then scale it" method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. These processes and principles have now been distilled into a handbook to guide entrepreneurs and innovative product managers to victory. Stop following conventional wisdom, and join the few entrepreneurs that can consistently take their innovative idea all the way to a successful company launch.
"A step-by-step plan to succeed as an entrepreneur"
Have you ever come up with an idea for a new product or service, but didn't take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company - perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven't known how to take the next step, you need to understand what the authors call the innovator's method.
"Great mix of methods"
For years, Microsoft’s Outlook has been losing ground to Google’s Gmail and to the Email apps integrated into iPhones and other mobile devices. But now the company is trying to inject new life into Outlook, attempting to transform it from a simple Email product into a platform that connects users to a multitude of third-party services such as Uber, Yelp, and Evernote. Whether or not the leap from product to platform works is an immensely important question.
Elon Musk has inherited Steve Jobs’ mantle as the cult favorite CEO. And his electric car company has grabbed Apple’s creative crown. An inside look at the world’s most innovative company.
Thomas Edison’s lightbulb ushered out the gaslight era as completely as it ushered in the age of electric power. But the gas companies didn’t fall victim to disruption immediately, and it could be argued they never entirely succumbed.