Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.< /p>
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
©2011 Eric Ries (P)2011 Random House
"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)
"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)
"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)
Every entrepreneur should read this. If you are in the product development field this is a must read for you. Eric Ries explains the best practices of how to discover customers for your ideas, how to plan/test/release your products to market and when to pivot. A must read for every startup organization.
So many minor but significant tips and tricks, it's hard to get it all in on the first listen.
Listen to this after reading Getting Real by 37 Signals
The concepts outlined works best, if you operate in large markets where it take short amount of time to get a descent sample for your experiments.
I love Audiobooks. I listen to roughly 50-100 hours a month. It's a good thing I work for Audible!
I have a strong preference to Audiobooks, so I'm biased. They both have advantages, I'm sure. It helps that Ries performs his own words. Less gets lost in translation.
Not that kind of book. My favorite Anecdote is in the beginning where the executive team is actually spending time prototyping the business in the field to test their thinking. So much time gets wasted in meetings and 'brainstorming' when you can just go and ask people/test your ideas.
Not really - this is the kind of book that you need to mull over. Listening to more than 30 minutes at a stretch makes it hard to digest all that's being said.
Its going to be a modern classic in terms of business books.
I don't think I would recommend this book to a friend. It's not bad, but its not groundbreaking or anything.
The most interesting aspect was the great tips Ries presents and even though they involve a tech company, they can be applied to any company. The least interesting part is the slow stories of his boring tech company.
I have not even heard of Eric Ries's before listening to his book. I have read
Produce in small batches, test often using the right metrics, and make timely adjustments.
Yes. The advice is practical and it is an engaging audiobook
How to be successful as an entrepreneur or intrapreneur
Slinger of code. Eater of sushi.
Really enjoyed the content of the book. Exciting stuff. Can't wait to put what I learned here to use. The author (and narrator) was very good as well. Very well read.I ended up having to buy the book as well. While listening was nice, it was the sort of content that I really needed to think about and ponder. While I thought and pondered (ok, maybe daydreamed...), the book played on. I found myself having to stop, back up, and play stuff again a number of times. For content like this, I find that reading the book is necessary for it to sink in. Your mileage may vary. :)
First, why I bought the book – the author did a great job of promoting his book by using a word which is the most popular in modern business world. Leaders of all levels everywhere around the world know this word – LEAN. But everybody got used to “Lean execution”, so my first reaction when I saw the title was – “wow, have I missed something, are there new scientific methods from Stanford I’m not aware of?” So, I bought it with high expectations of something new and then… Then there was complete disappointment. The author introduce new concept with new name selling it as a breakthrough in the science of management, but when you complete a chapter you ask yourself, so what’s new there, why old practices are called differently from what I used to. First, “Minimum Viable Product” – the concept of early introduction of a product for testing a concept is not new, it’s applicable for products with short development cycle only and very specific for few industries. So, where is breakthrough? Bigger disappointment was “Innovative Accounting” – yeah, you see another popular label – “Innovation”. But when I finished I tried to recount what was it and again – second-hand is sold as high fashion. The author keeps saying – “old accounting methods are not applicable for startups because of uncertain environment” – yes, true – but then goes narrative description of what’s been in business books for decades. And last – “Build-Measure-Learn”! What was a purpose of renaming “Plan-Do-Check-Act”?
So, in overall – it was waste of time, with only exception – now I know that I should ignore everything containing “The Lean Startup”, “Minimum Viable Product” and “Innovative Accounting”. And also – would you trust somebody whose only experience is mediocre social network startup with unclear business model? After Facebook IPO?
To me, the Lean Startup is about starting a business without having a complete product. I simply loved it even if for entrepreneurs like me, it's something hard to do. I always want it to be perfect but find out that I had problems in the past working too long on something that wasn't wanted.
Definitely cut corners and launch as soon as you can! Then, iterate often.
I listened to an interview on Mixergy and think it was also really interesting.
This book makes you think about what is the minimum viable product you need to get your product started.
We waste so much effort on so many features but what is the absolute minimum and how do you validate it against your assumptions.
Makes you think about all the things you did in the past, was it really necessary to build all that ... hmmm...
"Quite simply the best business book of the year"
I've read a lot of business books (and also written one) and this is the best I've seen in a long time. It could just as easily have been titled "The Scientific Startup" but I guess that might have scared people off. It outlines a scientific method for planning and running a startup that prevents costly errors and ensures the entrepreneur(s) learn enough about their business and the market in which it operates to decide their next step. It's essentially about running sequential experiments testing the fundamental assumptions about the business (eg "will customers buy this?") in the quickest, cheapest and most effective way so the startup is a learning organisation (indeed that, rather than the pursuit of money is the point of a startup according to Ries).
This is the first book I've ever listened to, bought on Kindle and then bought the paperback so I can scribble. There's plenty of hyperbole around when it comes to business books but this is a radical, and much needed, shift to the way startups are run. First class.
"It has changed how I do business"
This has completely changed the way I have recently launched two businesses. It is brilliant.
Be patient and the blocks will fall into place.
The text has inspired me to seek regular new business ideas to build and launch. I've started helping two friends already who have bought into the idea.
I'm not sure if it's a new idea, but it's the first time I've been exposed to the ethos.
A really good read.
"Stunning, Amazing, Incredible,"
I wasn't totally sure I was doing the right thing buying this. The reviews on audible seemed too good to be true and I'd never heard of the author or the title before. Let me re-assure you that you should not hesitate for a second. This is a tour de force. It's worth ten if not a hundred times the price you pay here. There are so many brilliant concepts introduced , the minimum viable product philosophy , validated learning and loads more. If you know nothing about lean techniques it would be worth giving yourself a little primer before you start on this title. I will be listening again next time with pen and paper in hand so I can actually detail the clear and logical steps you must take to make your start up company or start up product within an established company a great success.
It's a fantastic listen, no fluff just evidential backed techniques to adopt throughout the start up process. The reason why a lot of it rings true is that it is all highly logical.
If you strive to be cutting edge this will change the way you approach your entire business.
"Startups and product developers should take note"
Humble and persuasive, the author highlights through his own struggles how he came to apply a lean manufacturing mindset to software development. What is particularly fascinating to me is how well this translates to all business startups not just to product development. Excellent stuff. @upfinder
"A mixed bag"
An interesting listen. The content of the book is interesting, detailed and comprehensive. The case studies used in the piece are fantastic and in terms of gaining value from the book I have already been able to apply some of the techniques in my day job.
However, the only negative would be the delivery of the content. This audio is not something that you will look forward to listening to.. although you can see the benefit in listening to the book. It is similar to a child being force fed their greens. In the sense you know that their may be some benefit in listening to the audio but you would rather eat sweets or watch TV in my case.
It is worth a credit however, sample the audio before you purchase as the delivery may not suit.
"How to market an invention/new product"
Good read, with some interesting ideas. However the focus is more towards what to do when you have made a product/invention so sometimes irrelevant to people who provide services or operate their business through a trade. With that in mind i do feel its a good book but improperly titled.
it is a fantastic purchase worth if you have the book to reed it is better
A creative look at the startup industry. Tons of great insight and applicable learnings. Very technical at times but knowledge worth knowing. Thumbs up!
"Great insight & useful advice"
Great narration. useful advice which on hearing it seams common sense but in actual fact is completely the opersite to what most businesses do.
"Great ideas but..."
Eric's vision is really revolutionary in terms of product development and marketing. The lean startup approach changes everything. Everything that was so drastically implemented and seamlessly integrated in the industrial era by blue collar workers and then, in modern (yet rooted in past) corporations by white collar workers.
However, Eric fails to explain his ideas in a way that very small businesses could understand, apply and integrate. Much of what he said was not (yet... ;) applicable to my situation as a small startup and hence felt boring/irrelevant to me.
Focusing too much on large, already established businesses or even corporations I had a feeling Eric with his great ideas has actually never left "the aristocracy" of Silicon Valley.
For that I have to search elsewhere.
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