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The Lean Startup Audiobook

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

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Publisher's Summary

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

©2011 Eric Ries (P)2011 Random House

What the Critics Say

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)

"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)

"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

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  •  
    Maxime Montreal, QC, Canada 12-12-11
    Maxime Montreal, QC, Canada 12-12-11
    HELPFUL VOTES
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    "The simple and efficient way to get on the market!"
    What did you love best about The Lean Startup?

    To me, the Lean Startup is about starting a business without having a complete product. I simply loved it even if for entrepreneurs like me, it's something hard to do. I always want it to be perfect but find out that I had problems in the past working too long on something that wasn't wanted.

    Definitely cut corners and launch as soon as you can! Then, iterate often.


    Have you listened to any of Eric Ries’s other performances before? How does this one compare?

    I listened to an interview on Mixergy and think it was also really interesting.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    No


    9 of 11 people found this review helpful
  •  
    Rose Stone Mountain, GA, United States 07-01-13
    Rose Stone Mountain, GA, United States 07-01-13
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    "Probably better to purchase than audio"
    Would you try another book from Eric Ries and/or Eric Ries?

    I would try another book by Ries


    What could Eric Ries have done to make this a more enjoyable book for you?

    Not sure


    How did the narrator detract from the book?

    No


    If you could play editor, what scene or scenes would you have cut from The Lean Startup?

    None


    Any additional comments?

    The book is very hard to listen to and is probably better to have a hard copy in hand

    2 of 2 people found this review helpful
  •  
    Alexander Muscat, Oman 06-11-12
    Alexander Muscat, Oman 06-11-12 Member Since 2010
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    "Second-hand sold as high fashion"

    First, why I bought the book – the author did a great job of promoting his book by using a word which is the most popular in modern business world. Leaders of all levels everywhere around the world know this word – LEAN. But everybody got used to “Lean execution”, so my first reaction when I saw the title was – “wow, have I missed something, are there new scientific methods from Stanford I’m not aware of?” So, I bought it with high expectations of something new and then… Then there was complete disappointment. The author introduce new concept with new name selling it as a breakthrough in the science of management, but when you complete a chapter you ask yourself, so what’s new there, why old practices are called differently from what I used to. First, “Minimum Viable Product” – the concept of early introduction of a product for testing a concept is not new, it’s applicable for products with short development cycle only and very specific for few industries. So, where is breakthrough? Bigger disappointment was “Innovative Accounting” – yeah, you see another popular label – “Innovation”. But when I finished I tried to recount what was it and again – second-hand is sold as high fashion. The author keeps saying – “old accounting methods are not applicable for startups because of uncertain environment” – yes, true – but then goes narrative description of what’s been in business books for decades. And last – “Build-Measure-Learn”! What was a purpose of renaming “Plan-Do-Check-Act”?
    So, in overall – it was waste of time, with only exception – now I know that I should ignore everything containing “The Lean Startup”, “Minimum Viable Product” and “Innovative Accounting”. And also – would you trust somebody whose only experience is mediocre social network startup with unclear business model? After Facebook IPO?

    34 of 47 people found this review helpful
  •  
    Ana L. Costa Rica 05-03-16
    Ana L. Costa Rica 05-03-16 Member Since 2015

    Ana L M. Hernandez

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    "what a great philosophy"

    I am e-learning entrepreneur struggling to have more information and knowledge to start my business even though it's not a Technical startup this book has given me perspective and the tools for my lunch I love it

    1 of 1 people found this review helpful
  •  
    Jonny Liverpool, United Kingdom 12-19-12
    Jonny Liverpool, United Kingdom 12-19-12
    HELPFUL VOTES
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    "Another Pivotal Book"

    Like "The Four Hour Workweek" and "Rich Dad, Poor Dad" before it "The Lean Startup" has significantly changed how I regard my business design, both current and future. Possible the best return on investment I have seen in a while.

    1 of 1 people found this review helpful
  •  
    E. Smakman Netherlands 11-15-12
    E. Smakman Netherlands 11-15-12 Member Since 2007
    HELPFUL VOTES
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    "lean startup - lean innovation - lean business"

    Apparently, the 'lean startup' has a large following. I had never heard of the book or the concept, but lean inspired me ever since Jeff Liker's book about Toyota.

    The Lean Startup in my opinion is a totally different approach, although it borrows the concept of waste. But how waste is avoided is a different route altogether.
    First, it is 'lean' under a cloud of uncertainty. The more uncertain the future (of sth) is, the better this approach works. Basically, to avoid waste is to have a clear understanding of your key assumptions, and then testing these assumptions as fast and with as little effort as possible. And of course, with a good monitoring system to understand the results of what you tested. Topline growth is not. Cohort/group and split testing is.

    The book is written as a guide to startups, but it is valid with anything innovative. And thus for any business that tries to innovate something, anything. Many organisations are dissatifsfied with their innovation efforts, and this book guides you to how to improve the process.

    Well worth the read. The author is not really a narrator, though. He should have left this to a professional. Not bad, but not great either.

    1 of 1 people found this review helpful
  •  
    Texfiddler 12-18-12
    Texfiddler 12-18-12 Member Since 2012

    Photographer at large

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    "Great book for LEAN start ups - Very GOOD"
    Would you consider the audio edition of The Lean Startup to be better than the print version?

    The MVP is a great concept...very well thought out and to the point.


    What other book might you compare The Lean Startup to and why?

    The 2 Second LEAN is more direct and focused in my opinion...


    Any additional comments?

    Great book on LEAN start ups...if you are starting from scratch this is the book to read right after you read 2 Second Lean by Paul Akers. This is my second favorite LEAN book. Good job Eric.

    2 of 3 people found this review helpful
  •  
    Amazon Customer pittsburgh, pa United States 01-21-17
    Amazon Customer pittsburgh, pa United States 01-21-17 Member Since 2016
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    "VERY FEW ACTION ITEMS ! OUTDATED SUCCESS STORIES"
    What could have made this a 4 or 5-star listening experience for you?

    if it had real actions that could work in the now not stories from the 90s


    0 of 0 people found this review helpful
  •  
    Lee 01-17-17
    Lee 01-17-17 Member Since 2015
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    "read like a text book, very dry"

    very textbook overall, many examples with no real specific direction that could be applied. Not as I pictured.

    0 of 0 people found this review helpful
  •  
    ERIC 01-10-17
    ERIC 01-10-17 Member Since 2016
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    "Awesome book!!! Recommend to any startup"

    Great tips and ideas to run a successful start-up, specially for software development companies struggling to succeed in today's competitive market!!!

    0 of 0 people found this review helpful
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  • Stefan Meiforth Gulbrandsen
    12/15/16
    Overall
    Performance
    Story
    "inspiring"

    Gave me plenty to think about. Made me realise that a lot has to change in my own organisation as well

    0 of 0 people found this review helpful
  • Dominik
    11/24/16
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    "Great book"

    It was very good and fascinating book with a lot of examples on how to run your business and how the big established companies run theirs, I don't have a company yet but I'm looking for ideas and this book may be a bit overwhelming for a newbie, but if you already have your own business this is a must have book!

    0 of 0 people found this review helpful
  • Proper Design
    11/23/16
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    "Not that great."

    Better for business owners who develop computers. Not so good for the physical product side of things.

    0 of 0 people found this review helpful
  • TFD Creations
    9/28/16
    Overall
    "Great ideas"

    Ideas explained clearly and with helpful examples of real world scenarios and application.

    I'm excited to start implementating them

    0 of 0 people found this review helpful
  • Matt
    9/18/16
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    "Loads of Great Things To Think About!"

    Really loved how much great content was in the book. Did find the same voice for over 8 hours a bit tough to listen to!

    0 of 0 people found this review helpful
  • Amazon Customer
    9/11/16
    Overall
    Performance
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    "Very insightful."

    Very insightful peice of work with real world examples and strategies. I think it's going to change the way I run my business going forward.

    0 of 0 people found this review helpful
  • Martyn O'Brien
    8/21/16
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    "Totally brilliant."

    I run a couple of businesses and really enjoyed this book. Lots of good advice and useful guidance.

    0 of 0 people found this review helpful
  • Tony Soprano
    8/11/16
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    "Great book"

    Great book although I would have like more concrete exemples on implementation (I haven't checked the site yet).

    0 of 0 people found this review helpful
  • Ross Brown
    6/13/16
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    "An excellent insight into innovation and startups"

    An excellent listen. Took a few run throughs to take in all the information though!

    0 of 0 people found this review helpful
  • Anita Fronczak
    Warsaw, Poland
    6/11/16
    Overall
    Performance
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    "Enlightening read "

    It was my first book on lean methods. What author emphasises seems very reasonable: measure everything using innovation accounting centred on user value, keep on learning about user needs, measure everything - every experiment and feature - not to loose track of your progress. Use scientific approach, do not fool yourself, learn, optimise, avoid waste. As this book and movement have already a few years, you can see that it has been implemented in products as Google Analytics and find examples and lessons learned from different companies. I strongly recommend listening to it if your work for any software company.

    0 of 0 people found this review helpful

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