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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses | [Eric Ries]

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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Publisher's Summary

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.< /p>

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

©2011 Eric Ries (P)2011 Random House

What the Critics Say

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)

"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)

"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

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  •  
    Razvan Rogoz Cluj Napoca, Romania 12-29-12
    Razvan Rogoz Cluj Napoca, Romania 12-29-12 Member Since 2015
    HELPFUL VOTES
    15
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    "8:30 Hours On Validated Learning & System Thinking"

    This is not a bad book by any standart. It presents a very good framework for building a start-up (especially useful for tech start-ups) and it delivers exactly what it promises - the lean methodology to build a business.

    This methodology is based on adding a new critical metric to your business, validated learning or seeing what works and what doesn't. It's the opposite of "build it and they'll come". Instead it's "build the minimum product, see if they come and then improve it based on what gets results".

    Most entrepreneurs employ wishful thinking - hoping or feeling like the market has a moral obligation to buy what they've built just because they've bought it. In the lean start-up methodology you don't take any chances and you use only real world data to see if your idea will float or sink.

    The only downsize to this book is that after 8 hours, I've got about 3 good ideas from it. Yes, three good ideas that I've applied both in my personal and professional life but nothing more nonetheless. This means at least for me that the book could have been shorter, maybe 50% of it's current lenght. There are a lot of examples and after a time you are in a position of "yes, I've got it, move on".

    As far as my experience with Audible, again, it was an amazing one. Chapters are a little strange in this audiobook (I'm listening it on a SanDisk Sanza) but overall, it's an amazing book for results oriented people. The methodology here can be used both in a business and in your personal life, so don't shy away from this book even if it's designed for entrepreneurs.

    And as far as the lenght, do as I do, sometimes play it on fast speed. The narator speaks rather slowly and clearly so I can understand it even on high speed.

    3 of 3 people found this review helpful
  •  
    Bruno Harleysville, PA, United States 12-10-11
    Bruno Harleysville, PA, United States 12-10-11

    Al Ulrich

    HELPFUL VOTES
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    "Great book, listening to it again!"
    Would you recommend this audiobook to a friend? If so, why?

    Yes. The advice is practical and it is an engaging audiobook


    Who was your favorite character and why?

    N/A


    Have you listened to any of Eric Ries’s other performances before? How does this one compare?

    no


    If you were to make a film of this book, what would be the tag line be?

    How to be successful as an entrepreneur or intrapreneur


    7 of 8 people found this review helpful
  •  
    Sean Commerce Township, MI, United States 07-25-13
    Sean Commerce Township, MI, United States 07-25-13 Member Since 2015
    HELPFUL VOTES
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    ratings
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    20
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    "Not what I was looking for"
    Would you try another book from Eric Ries and/or Eric Ries?

    Probably not


    Would you ever listen to anything by Eric Ries again?

    Sure the narration was fine.


    What reaction did this book spark in you? Anger, sadness, disappointment?

    I was disappointed. This book seems to focus primarily on technology start ups. I was looking for a book that gave advice more for retail stores and restaurants. This is not the book for that.


    2 of 2 people found this review helpful
  •  
    Texfiddler 12-18-12
    Texfiddler 12-18-12 Member Since 2012

    Photographer at large

    HELPFUL VOTES
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    "Great book for LEAN start ups - Very GOOD"
    Would you consider the audio edition of The Lean Startup to be better than the print version?

    The MVP is a great concept...very well thought out and to the point.


    What other book might you compare The Lean Startup to and why?

    The 2 Second LEAN is more direct and focused in my opinion...


    Any additional comments?

    Great book on LEAN start ups...if you are starting from scratch this is the book to read right after you read 2 Second Lean by Paul Akers. This is my second favorite LEAN book. Good job Eric.

    2 of 2 people found this review helpful
  •  
    Rose Stone Mountain, GA, United States 07-01-13
    Rose Stone Mountain, GA, United States 07-01-13 Member Since 2013
    HELPFUL VOTES
    1
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    "Probably better to purchase than audio"
    Would you try another book from Eric Ries and/or Eric Ries?

    I would try another book by Ries


    What could Eric Ries have done to make this a more enjoyable book for you?

    Not sure


    How did the narrator detract from the book?

    No


    If you could play editor, what scene or scenes would you have cut from The Lean Startup?

    None


    Any additional comments?

    The book is very hard to listen to and is probably better to have a hard copy in hand

    1 of 1 people found this review helpful
  •  
    E. Smakman Netherlands 11-15-12
    E. Smakman Netherlands 11-15-12 Member Since 2007
    HELPFUL VOTES
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    "lean startup - lean innovation - lean business"

    Apparently, the 'lean startup' has a large following. I had never heard of the book or the concept, but lean inspired me ever since Jeff Liker's book about Toyota.

    The Lean Startup in my opinion is a totally different approach, although it borrows the concept of waste. But how waste is avoided is a different route altogether.
    First, it is 'lean' under a cloud of uncertainty. The more uncertain the future (of sth) is, the better this approach works. Basically, to avoid waste is to have a clear understanding of your key assumptions, and then testing these assumptions as fast and with as little effort as possible. And of course, with a good monitoring system to understand the results of what you tested. Topline growth is not. Cohort/group and split testing is.

    The book is written as a guide to startups, but it is valid with anything innovative. And thus for any business that tries to innovate something, anything. Many organisations are dissatifsfied with their innovation efforts, and this book guides you to how to improve the process.

    Well worth the read. The author is not really a narrator, though. He should have left this to a professional. Not bad, but not great either.

    1 of 1 people found this review helpful
  •  
    Mehmet 02-11-13
    Mehmet 02-11-13

    Audible Fan

    HELPFUL VOTES
    7
    ratings
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    8
    5
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    "IT IS BORING AND ACTUALLY NOT VERY HELPFUL"

    IT IS BORING AND ACTUALLY NOT VERY HELPFUL, I WOULD NOT RECOMMEND IT UNLESS YOU HAV A LOT OF CREDITS TO SPEND.

    6 of 11 people found this review helpful
  •  
    Lana Gluck Jersey City, NJ 08-03-15
    Lana Gluck Jersey City, NJ 08-03-15 Member Since 2015
    ratings
    REVIEWS
    1
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    "Need Audible versions for other Lean books"

    It is so much easier to fit an Audio book vs a printed book into a modern-day life, where, for many of us, driving takes up one to two+ hours of more or less waisted time every day. Please record more Lean books.
    Thank you!

    0 of 0 people found this review helpful
  •  
    Gl0ba1citizen NJ USA 08-03-15
    Gl0ba1citizen NJ USA 08-03-15 Member Since 2015
    HELPFUL VOTES
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    "Read the book skip the audio"

    While the book had some interesting ideas and a collection of interesting case studies the narrator constantly referring to his unknown startup was a little grating and the his desire to narrate his own book seems egotistical. Narration is not something Eric is good at.

    0 of 0 people found this review helpful
  •  
    JRC Systems 08-01-15
    JRC Systems 08-01-15 Member Since 2015
    ratings
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    7
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    "Required reading for any software company"

    Great stuff. Common sense turned on its head. Business experiments revealing how Validated learning can drive the growth engine.

    0 of 0 people found this review helpful
Sort by:
  • JSein
    5/14/15
    Overall
    Performance
    Story
    "Enlightening, though provoking"

    Very interesting approach to a different entrepreneurial mindset. This is the definitive "how to" that gives you the right tools to focus your energy on.

    Sometimes it can be a bit hard to listen to, due to a monotonous performance and sometimes a boring theme. But it's overall a great audiobook

    0 of 0 people found this review helpful
  • PUA Master
    5/2/15
    Overall
    "amazing"

    a very good book besides first 2 chapters. line of the day: how great would this world be if we didn't waste effort.

    0 of 0 people found this review helpful
  • Amazon Customer
    4/15/15
    Overall
    Performance
    Story
    "User centered software development"

    Very informative. The main thing Ries discusses is the value of user centered development which was not what I expected but I'm satisfied all the same. Very software focused, but I guess that's the times...

    0 of 0 people found this review helpful
  • Vivian Spencer
    UK
    4/10/15
    Overall
    Performance
    Story
    "Amazing"

    Absolutely loved this book, great from beginning to end. The examples throughout were great and helped to explain the principles well

    0 of 0 people found this review helpful
  • Jamie
    3/20/15
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    Performance
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    "Brilliant book, must read!"

    Fascinating book, completely changed how I look at businesses. Opened my eyes to wider applications of lean principles. Contains a variety of case studies from different industries

    0 of 0 people found this review helpful
  • C4NH4M
    ENGLAND
    3/11/15
    Overall
    Performance
    Story
    "insightful"

    Very helpful. A structured honest approach to the problems entrepreneurs face with their projects. Brilliant.

    0 of 0 people found this review helpful
  • cmj123
    3/5/15
    Overall
    Performance
    Story
    "science and business"

    it is my starting point! I need to start doing experiments! Great book to read and reread!

    0 of 0 people found this review helpful
  • The Property Guy
    1/12/15
    Overall
    "Very insightful"

    A creative look at the startup industry. Tons of great insight and applicable learnings. Very technical at times but knowledge worth knowing. Thumbs up!

    0 of 0 people found this review helpful
  • Amazon Customer
    1/11/15
    Overall
    Performance
    Story
    "Great insight & useful advice"

    Great narration. useful advice which on hearing it seams common sense but in actual fact is completely the opersite to what most businesses do.

    0 of 0 people found this review helpful
  • Lukasz Hawro
    1/3/15
    Overall
    Performance
    Story
    "Great ideas but..."

    Eric's vision is really revolutionary in terms of product development and marketing. The lean startup approach changes everything. Everything that was so drastically implemented and seamlessly integrated in the industrial era by blue collar workers and then, in modern (yet rooted in past) corporations by white collar workers.
    However, Eric fails to explain his ideas in a way that very small businesses could understand, apply and integrate. Much of what he said was not (yet... ;) applicable to my situation as a small startup and hence felt boring/irrelevant to me.
    Focusing too much on large, already established businesses or even corporations I had a feeling Eric with his great ideas has actually never left "the aristocracy" of Silicon Valley.
    For that I have to search elsewhere.

    0 of 0 people found this review helpful

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