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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses | [Eric Ries]

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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Publisher's Summary

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.< /p>

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

©2011 Eric Ries (P)2011 Random House

What the Critics Say

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)

"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)

"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

What Members Say

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  •  
    Alexander Muscat, Oman 06-11-12
    Alexander Muscat, Oman 06-11-12 Member Since 2010
    HELPFUL VOTES
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    "Second-hand sold as high fashion"

    First, why I bought the book – the author did a great job of promoting his book by using a word which is the most popular in modern business world. Leaders of all levels everywhere around the world know this word – LEAN. But everybody got used to “Lean execution”, so my first reaction when I saw the title was – “wow, have I missed something, are there new scientific methods from Stanford I’m not aware of?” So, I bought it with high expectations of something new and then… Then there was complete disappointment. The author introduce new concept with new name selling it as a breakthrough in the science of management, but when you complete a chapter you ask yourself, so what’s new there, why old practices are called differently from what I used to. First, “Minimum Viable Product” – the concept of early introduction of a product for testing a concept is not new, it’s applicable for products with short development cycle only and very specific for few industries. So, where is breakthrough? Bigger disappointment was “Innovative Accounting” – yeah, you see another popular label – “Innovation”. But when I finished I tried to recount what was it and again – second-hand is sold as high fashion. The author keeps saying – “old accounting methods are not applicable for startups because of uncertain environment” – yes, true – but then goes narrative description of what’s been in business books for decades. And last – “Build-Measure-Learn”! What was a purpose of renaming “Plan-Do-Check-Act”?
    So, in overall – it was waste of time, with only exception – now I know that I should ignore everything containing “The Lean Startup”, “Minimum Viable Product” and “Innovative Accounting”. And also – would you trust somebody whose only experience is mediocre social network startup with unclear business model? After Facebook IPO?

    5 of 6 people found this review helpful
  •  
    Mehmet Istanbul, Turkey 02-11-13
    Mehmet Istanbul, Turkey 02-11-13

    Audible Fan

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    "IT IS BORING AND ACTUALLY NOT VERY HELPFUL"

    IT IS BORING AND ACTUALLY NOT VERY HELPFUL, I WOULD NOT RECOMMEND IT UNLESS YOU HAV A LOT OF CREDITS TO SPEND.

    4 of 5 people found this review helpful
  •  
    Sean Commerce Township, MI, United States 07-25-13
    Sean Commerce Township, MI, United States 07-25-13 Member Since 2012
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    "Not what I was looking for"
    Would you try another book from Eric Ries and/or Eric Ries?

    Probably not


    Would you ever listen to anything by Eric Ries again?

    Sure the narration was fine.


    What reaction did this book spark in you? Anger, sadness, disappointment?

    I was disappointed. This book seems to focus primarily on technology start ups. I was looking for a book that gave advice more for retail stores and restaurants. This is not the book for that.


    1 of 1 people found this review helpful
  •  
    Rose Stone Mountain, GA, United States 07-01-13
    Rose Stone Mountain, GA, United States 07-01-13 Member Since 2012
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    "Probably better to purchase than audio"
    Would you try another book from Eric Ries and/or Eric Ries?

    I would try another book by Ries


    What could Eric Ries have done to make this a more enjoyable book for you?

    Not sure


    How did the narrator detract from the book?

    No


    If you could play editor, what scene or scenes would you have cut from The Lean Startup?

    None


    Any additional comments?

    The book is very hard to listen to and is probably better to have a hard copy in hand

    1 of 1 people found this review helpful
  •  
    Jason Cambridge, ON, Canada 02-19-13
    Jason Cambridge, ON, Canada 02-19-13 Member Since 2008

    ZEN. LDS. GTD. FTW.

    HELPFUL VOTES
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    "Informative, mature but not original or essential"

    If you're coming out of high school and are scheming up your first (or maybe second) startup, then this is the book for you. You'll learn a lot.

    On the other hand, if your a consultant, read business blogs and have launched a few products in your time, you probably won't learn much.

    The narration is by the author, laid back but personable. He knows what he's talking about. He offers clarity and direction. The Lean Startup won't teach you everything, but if you are relatively new or confused, or perhaps discouraged by past failures, get this.

    1 of 1 people found this review helpful
  •  
    Razvan Bucharest, Romania 12-29-12
    Razvan Bucharest, Romania 12-29-12
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    "8:30 Hours On Validated Learning & System Thinking"

    This is not a bad book by any standart. It presents a very good framework for building a start-up (especially useful for tech start-ups) and it delivers exactly what it promises - the lean methodology to build a business.

    This methodology is based on adding a new critical metric to your business, validated learning or seeing what works and what doesn't. It's the opposite of "build it and they'll come". Instead it's "build the minimum product, see if they come and then improve it based on what gets results".

    Most entrepreneurs employ wishful thinking - hoping or feeling like the market has a moral obligation to buy what they've built just because they've bought it. In the lean start-up methodology you don't take any chances and you use only real world data to see if your idea will float or sink.

    The only downsize to this book is that after 8 hours, I've got about 3 good ideas from it. Yes, three good ideas that I've applied both in my personal and professional life but nothing more nonetheless. This means at least for me that the book could have been shorter, maybe 50% of it's current lenght. There are a lot of examples and after a time you are in a position of "yes, I've got it, move on".

    As far as my experience with Audible, again, it was an amazing one. Chapters are a little strange in this audiobook (I'm listening it on a SanDisk Sanza) but overall, it's an amazing book for results oriented people. The methodology here can be used both in a business and in your personal life, so don't shy away from this book even if it's designed for entrepreneurs.

    And as far as the lenght, do as I do, sometimes play it on fast speed. The narator speaks rather slowly and clearly so I can understand it even on high speed.

    1 of 1 people found this review helpful
  •  
    Texfiddler texas 12-18-12
    Texfiddler texas 12-18-12 Member Since 2012

    Photographer at large

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    "Great book for LEAN start ups - Very GOOD"
    Would you consider the audio edition of The Lean Startup to be better than the print version?

    The MVP is a great concept...very well thought out and to the point.


    What other book might you compare The Lean Startup to and why?

    The 2 Second LEAN is more direct and focused in my opinion...


    Any additional comments?

    Great book on LEAN start ups...if you are starting from scratch this is the book to read right after you read 2 Second Lean by Paul Akers. This is my second favorite LEAN book. Good job Eric.

    1 of 1 people found this review helpful
  •  
    E. Smakman Netherlands 11-15-12
    E. Smakman Netherlands 11-15-12 Member Since 2007
    HELPFUL VOTES
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    "lean startup - lean innovation - lean business"

    Apparently, the 'lean startup' has a large following. I had never heard of the book or the concept, but lean inspired me ever since Jeff Liker's book about Toyota.

    The Lean Startup in my opinion is a totally different approach, although it borrows the concept of waste. But how waste is avoided is a different route altogether.
    First, it is 'lean' under a cloud of uncertainty. The more uncertain the future (of sth) is, the better this approach works. Basically, to avoid waste is to have a clear understanding of your key assumptions, and then testing these assumptions as fast and with as little effort as possible. And of course, with a good monitoring system to understand the results of what you tested. Topline growth is not. Cohort/group and split testing is.

    The book is written as a guide to startups, but it is valid with anything innovative. And thus for any business that tries to innovate something, anything. Many organisations are dissatifsfied with their innovation efforts, and this book guides you to how to improve the process.

    Well worth the read. The author is not really a narrator, though. He should have left this to a professional. Not bad, but not great either.

    1 of 1 people found this review helpful
  •  
    Ivan Vazquez Rodriguez 05-15-14 Member Since 2014
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    "This is a magic book"
    Would you consider the audio edition of The Lean Startup to be better than the print version?

    Well, miss to have access to some kind of visual schema that made me probably to listen several times the same idea.


    What did you like best about this story?

    The structure and the full explanation. The book is lovely.


    Have you listened to any of Eric Ries’s other performances before? How does this one compare?

    No.


    Was this a book you wanted to listen to all in one sitting?

    I would love to have the time to do that, yes.


    0 of 0 people found this review helpful
  •  
    steven SAN DIEGO, CA, United States 03-26-14
    steven SAN DIEGO, CA, United States 03-26-14 Member Since 2012
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    "Could not even make it through half the book"

    Bored all the way through. Just talked about his own personal experience and was not able to relate it to any business techniques.

    0 of 0 people found this review helpful
  • Showing: 11-20 of 113 results PREVIOUS12312NEXT
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  • Amazon Customer
    Doncaster, United Kingdom
    12/1/13
    Overall
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    Story
    "Misleading Title"
    Would you recommend this audiobook to a friend? If so, why?

    Absolutely, I would recommend this book to a friend as its a great insight and gives you a new way of thinking. The reason I think the title is wrong is that it may put off readers who already have a business due to having "start Up" in the title. In truth it matters not if you have been running a business for a number of years as growing a business in any form or direction would also benefit just as a new business needs to drive growth from nothing.


    How would you have changed the story to make it more enjoyable?

    I wouldn't, the fact that it is portrayed as real events adds to the interest for the listener rather than being preached at by people who can't really have been there and done that!!


    What aspect of Eric Ries’s performance might you have changed?

    I would have liked to hear more about real examples where other companies got things wrong. This would have helped to put things in to context and drive home the points being made to get full value from the learning.


    0 of 0 people found this review helpful
  • Patrick
    London, United Kingdom
    7/8/13
    Overall
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    "Love this book"
    Would you recommend this audiobook to a friend? If so, why?

    Absolutely, it gave me encouragement and direction when my motivation was at low ebb


    What was one of the most memorable moments of The Lean Startup?

    Eric recognising that waterfall development, the tech industry’s traditional, linear product development approach, should be replaced by iterative agile techniques.


    What three words best describe Eric Ries’s voice?

    calm
    resolute
    serious


    Was there a moment in the book that particularly moved you?

    yes


    0 of 0 people found this review helpful
  • Trevor
    Abingdon, United Kingdom
    4/13/13
    Overall
    "A Lean Life"

    Although tech focused the theory is applicable to most businesses and also not useful to only entrepreneurs, intrapreneurs and business in general but also to your own personal life. Most of us won't choose to adapt, to pivot our lives if goals, behaviours or activities aren't leading to the results we desired when we set our goals at the outset.



    Engaging listen, with value in every chapter without unnecessary filler. Will listen to again without doubt.

    0 of 0 people found this review helpful
  • Plamen
    SLOUGH, United Kingdom
    4/8/13
    Overall
    "Great, inspiring listen"

    This is a great book. Inspiring and generally uplifting. The main idea is essentially combining Steve Blank's Customer Development with Agile development practices however it still represent a valuable material. I especially like the fact that Eric Ries reads it himself. No doubt this book on its own is very likely to be insufficient but it is a great start. I highly recommend listening/reading it.

    0 of 0 people found this review helpful
  • Sergei
    Russia
    4/8/13
    Overall
    "Sergey. An entrepreneur."

    This is really useful book for these who wish to take a challenge in a start up or these who innovate in a big corporation. Have listened the volume twice one right after another.

    0 of 0 people found this review helpful
  • Jenny
    Northwich, United Kingdom
    3/20/13
    Overall
    "Interesting practical book"

    The content of this book was very interesting and I will doubtless put what I have learnt into practice. His insights into innovation whether as an entrepreneur or a senior manager in a multi million pound business, were fascinating. He offers very practical guidance in a simple step by step approach that will save many businesses a lot of money.

    In hindsight though I wish I'd bought the paperback version, as I found the narration difficult to listen to. However, I do tend to listen to my books in the car and maybe this had an influence on my ability to concentrate. He is clear and at first I found him easy to listen to, perhaps too easy as I found that my concentration kept wandering. At times he speaks quickly, when perhaps speaking more slowly would have helped to get his point across more easily.

    There also seemed to be times when you wanted to digest an idea and the narrator, went quickly onto another topic.I know I have a pause button, but many other narrators appear to accept this simple concept and integrate it into their style.

    Overall a good, helpful, informative book and one that if you are attempting to set up a new business or introducing an innovative idea into an existing business, this is definitley worth a read/listen.

    0 of 0 people found this review helpful
  • roy
    United Kingdom
    2/21/13
    Overall
    "Not really for small startups........disappointed"

    This is a corporate book for large organisations. I am a one man band and the write up tempted me to buy the book.....his idea of a startup is a spin off from amazon or microsoft.......its all about teams! Good stuff no doubt if you are a large corporate but less than useless if you are a small company or true small start up.



    There are one or two ideas applicable to any business but I should have spent my time listening to a novel!

    0 of 1 people found this review helpful
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