Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.< /p>
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
©2011 Eric Ries (P)2011 Random House
"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)
"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)
"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)
To me, the Lean Startup is about starting a business without having a complete product. I simply loved it even if for entrepreneurs like me, it's something hard to do. I always want it to be perfect but find out that I had problems in the past working too long on something that wasn't wanted.
Definitely cut corners and launch as soon as you can! Then, iterate often.
I listened to an interview on Mixergy and think it was also really interesting.
First, why I bought the book – the author did a great job of promoting his book by using a word which is the most popular in modern business world. Leaders of all levels everywhere around the world know this word – LEAN. But everybody got used to “Lean execution”, so my first reaction when I saw the title was – “wow, have I missed something, are there new scientific methods from Stanford I’m not aware of?” So, I bought it with high expectations of something new and then… Then there was complete disappointment. The author introduce new concept with new name selling it as a breakthrough in the science of management, but when you complete a chapter you ask yourself, so what’s new there, why old practices are called differently from what I used to. First, “Minimum Viable Product” – the concept of early introduction of a product for testing a concept is not new, it’s applicable for products with short development cycle only and very specific for few industries. So, where is breakthrough? Bigger disappointment was “Innovative Accounting” – yeah, you see another popular label – “Innovation”. But when I finished I tried to recount what was it and again – second-hand is sold as high fashion. The author keeps saying – “old accounting methods are not applicable for startups because of uncertain environment” – yes, true – but then goes narrative description of what’s been in business books for decades. And last – “Build-Measure-Learn”! What was a purpose of renaming “Plan-Do-Check-Act”?
So, in overall – it was waste of time, with only exception – now I know that I should ignore everything containing “The Lean Startup”, “Minimum Viable Product” and “Innovative Accounting”. And also – would you trust somebody whose only experience is mediocre social network startup with unclear business model? After Facebook IPO?
Photographer at large
The MVP is a great concept...very well thought out and to the point.
The 2 Second LEAN is more direct and focused in my opinion...
Great book on LEAN start ups...if you are starting from scratch this is the book to read right after you read 2 Second Lean by Paul Akers. This is my second favorite LEAN book. Good job Eric.
I would try another book by Ries
The book is very hard to listen to and is probably better to have a hard copy in hand
Apparently, the 'lean startup' has a large following. I had never heard of the book or the concept, but lean inspired me ever since Jeff Liker's book about Toyota.
The Lean Startup in my opinion is a totally different approach, although it borrows the concept of waste. But how waste is avoided is a different route altogether.
First, it is 'lean' under a cloud of uncertainty. The more uncertain the future (of sth) is, the better this approach works. Basically, to avoid waste is to have a clear understanding of your key assumptions, and then testing these assumptions as fast and with as little effort as possible. And of course, with a good monitoring system to understand the results of what you tested. Topline growth is not. Cohort/group and split testing is.
The book is written as a guide to startups, but it is valid with anything innovative. And thus for any business that tries to innovate something, anything. Many organisations are dissatifsfied with their innovation efforts, and this book guides you to how to improve the process.
Well worth the read. The author is not really a narrator, though. He should have left this to a professional. Not bad, but not great either.
Sure the narration was fine.
I was disappointed. This book seems to focus primarily on technology start ups. I was looking for a book that gave advice more for retail stores and restaurants. This is not the book for that.
Most people adamately defend their opinions or ideas on nothing more than their personal, and very emotional BELIEF that it is right. The lean start up provides a way out of that subjective platform of decision making.
The lean startup as a whole is quite lightning it connects concepts that date back to the early part of the 1900s and creates application that is as relevant today as ever. Additionally I like the meet ups and the other resources that are also available from this book
Great book, great concepts and learnings. About 70% of the way through I started to get tired of the message - it was loud and clear by that point and started to get repetitive. Still, a great book.
if sb wants to make u interested, they should make it more exciting both in reading and writing!
"Must read of a 21st century entrepreneur"
Essential insights into much more productive product development told through powerful stories. Very easy to read/listen and much pleasure indeed. Absolutely recommended
"8h 43mins well spent"
Audio book version is clear and well spoken and provided good value with interesting content.
Yes I would. Listened to this book while driving.
The book gave practical, actionable advise on how to develop a business product/service
Enjoyable listen, not too heavy or boring.
Recommend to anyone planning to start or even improve their business
This is one of those books that is so good that everything in it appears to be completely obvious, only you were not previously doing it.
The book prescribes a basic scientific approach to evaluating the efficacy of the decisions you make in business. The ideas and practices are useful at various levels, not just in new organisations and not just for entrepreneurs.
I would love a follow-up to this with a series of real-world, worked examples - something with enough detail to reenact the practices within your own business.
"Proves why an author should never narrate their own book"
I'm sure the content of this book was good but I couldn't get past the monotone and drab narration of this audiobook. Don't bother with sleeping pills- listen to this!
Great read for a much hyped book. I recommend it for those trying to make sense of the startup world.
"LEAN SU & MVP"
Thank you Eric for such great book.
Your approach, models, concepts ideas, and examples are simply too good.
I look forward to meeting you soon.
I made a mistake. Being given this book 2 years ago, I didn't pass the first chapter from a dislike of reading.
How silly I was.
Do not even consider setting up a business in today's industry until you have read/ listed to this book.
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