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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses | [Eric Ries]

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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Publisher's Summary

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.< /p>

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

©2011 Eric Ries (P)2011 Random House

What the Critics Say

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)

"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)

"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

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What Members Say

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  •  
    fioretti milano, Italy 03-25-13
    fioretti milano, Italy 03-25-13 Member Since 2013
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    "Easy to listen, easy to follow, easy to enjoy"
    Would you recommend this audiobook to a friend? If so, why?

    yes, definitely. Speech is well done, even for a non mother toungue like me. Contents are stunning. PLease consider I'm still around 60% of listening.


    What was the most interesting aspect of this story? The least interesting?

    The most: the description of this new model respect to traditional strategic approaches, always well compared. And good examples to help figuring out with comparisons, without having too many examples (or only examples) that is often a huge defect in my opinion. the least .... I still don't have a definitive one, anyway the chapters links are not so clear (but this is really a minor bug)


    What does Eric Ries bring to the story that you wouldn’t experience if you just read the book?

    the emphasys, his personal experience in dialogues with early adopters (giving to listener the feeling of how these early adopters were reacting the the MVP tests)


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    this is a business book. Probably some samples made me lough a little.Definitely, if will not be able to raise funds I will cry .... but this is another story, not addressable to Eric .)


    Any additional comments?

    It's my first time listening a business book instead of reading with pencils and notes everywhere .... definitely, a stunning way to accelerate the reading while closing some "dead moments" like driving, etc. I also have the paper version of this book (I use kindle for stories, not for busienss books): I planned to open it and start underlining the most important parts for my better comprehension (graphs, charts, etc) ... but I still have to begin

    0 of 0 people found this review helpful
  •  
    Michael Spokane, WA, United States 03-17-13
    Michael Spokane, WA, United States 03-17-13 Member Since 2011
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    "Not again"
    Would you recommend this book to a friend? Why or why not?

    I actually thought that this might have some new insight based on the ratings the book had got. Frankly I was disappointed. Its the same old management theory we've been reading about for 25 years now. If you've read one, you read them all.


    Has The Lean Startup turned you off from other books in this genre?

    Yes


    0 of 0 people found this review helpful
  •  
    Roberto DF, Mexico 03-11-13
    Roberto DF, Mexico 03-11-13 Member Since 2015
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    "Excellent if you're interested in Entrepreneurship"
    What made the experience of listening to The Lean Startup the most enjoyable?

    The contents are really interesting and practical for people interested in starting a business


    What did you like best about this story?

    The practical tips and the ideas the author gave me for my business


    0 of 0 people found this review helpful
  •  
    Theresa 02-26-13
    Theresa 02-26-13
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    "A must read for anyone who leads an organization"

    This book was recommended to me by a friend, and I've been doing the same.

    0 of 0 people found this review helpful
  •  
    Anders Toxboe Copenhagen, Denmark 02-19-13
    Anders Toxboe Copenhagen, Denmark 02-19-13
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    1
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    Story
    "Changed my perspective"
    Would you consider the audio edition of The Lean Startup to be better than the print version?

    They compliment each other


    What other book might you compare The Lean Startup to and why?

    eXtreme programming explained by Kent Beck


    Was there a moment in the book that particularly moved you?

    The lean start up preaches the same as previous books has done before (agile development, toyota production system, lean manufacturing, etc.) - but unlike others, Eric Ries provide a tool for steering innovation and development in the right direction.


    0 of 0 people found this review helpful
  •  
    Daniel 02-11-13
    Daniel 02-11-13 Member Since 2015
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    "Repetitive but good"

    Its my first audiobook and I really liked it. It is somewhat repetitive on the "Build-Mesure-Learn Loop", The things you learn in the book may help you understand how to save money and time. Over All i would recommend the book if you are looking to start your own business.

    0 of 0 people found this review helpful
  •  
    Thomas RIVERSIDE, CA, United States 02-09-13
    Thomas RIVERSIDE, CA, United States 02-09-13 Member Since 2012
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    "How Not To Be Stupid From The Get Go!"

    I think the overall concept of this book was well worth the money and time listening to it. Not getting this book could cost you your time, investment, and suck the life out of your dream.

    This book gives you a road map of how to correct your service/product as early as possible, before it's to late.

    0 of 0 people found this review helpful
  •  
    Marian United States 02-06-13
    Marian United States 02-06-13 Member Since 2012
    ratings
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    5
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    Story
    "I can apply this to what I do at work right now."
    Would you consider the audio edition of The Lean Startup to be better than the print version?

    I think the audio version is more helpful than the printed version for me because I can listen to it while I'm driving and while I'm working on other tasks.


    What did you like best about this story?

    I can apply these ideas to my life right now.


    What does Eric Ries bring to the story that you wouldn’t experience if you just read the book?

    Eric Rice keeps me moving along in this book say don't get stuck.


    If you were to make a film of this book, what would be the tag line be?

    Dream, test, and verify


    Any additional comments?

    I feel like I did something productive by reading this book

    0 of 0 people found this review helpful
  •  
    michelle Toronto, ON, Canada 01-30-13
    michelle Toronto, ON, Canada 01-30-13
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    "Informative and applicable"
    Would you consider the audio edition of The Lean Startup to be better than the print version?

    i havent read the book, so I cant answer that


    What was one of the most memorable moments of The Lean Startup?

    when they talk about persavering or pivot


    What about Eric Ries’s performance did you like?

    he's a great story teller...


    If you were to make a film of this book, what would be the tag line be?

    Persevere or Pivot!


    0 of 0 people found this review helpful
  •  
    Tom 01-23-13
    Tom 01-23-13
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    3
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    "Good book all around."
    Would you consider the audio edition of The Lean Startup to be better than the print version?

    This is the best bsusiness book I've read here out of twelve or so total books.


    0 of 0 people found this review helpful

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