Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.< /p>
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
©2011 Eric Ries (P)2011 Random House
"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)
"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)
"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)
A fantastic book with insights into new management approaches for today's constantly changing world. Describes a new generation of management approaches that could work in a startup or in an established company - approaches that have the potential to do away with the wasted time and resources that litter business initiatives and project teams today.
Exceptional way of shedding the light on successfully achieving the toughest part of a business - the start!
Warren Buffet's Building a Small Business.Because it focuses on the beginning stages of a business which are usually the most difficult. The book also helps as well to grow into the next small business level... Innovation Secrets of Steve Jobs with the focus is on innovation that improves the life of end user. A new innovative idea does not necessarily mean it will succeed in a commercial environment if it does make peoples lives better.
His own personal experience at Avatar.
No! So much rich information that is important to listen in short 1 hour bytes in order to obsorb the information.
Would've liked to see the book to be focussed on startups in the true sense - not necessarily startups within Corporate companies, but on the person who goes from that bright light idea to turning it into a business from the bedroom or garage whilst trying to get funding - Huge Challenge!
I +1 Books.
I would recommend this book. Alone it's maybe not enough, but with "How To Get Rich" and "Personal MBA" it's a golden mine.
An implementation of the Lean Startup framework into the Eric's company.
When they asked they users about they product and the users didn't like it. They decided to create what users want and boom.
Work Smart - Earn Fast
You need this if you want to be a successful entrepreneur.
This is the only book I read by Eric but I imagine they're all just as good.
all of it.
Love this so much.
An avid learner and therefore, lover of non-fiction works, specifically about business, marketing and sales.
This is a great book, chock full of insights and useful ideas. It's without a doubt one of the best business books I've ever read. It's well written, entertaining, and most importantly, totally useful from beginning to end.
This turned on more "light bulbs" than any book I've read in the last 5 years.
Yes, this is very relevant to most work environments and credibly told with many interesting anecdotes
I think that the movement toward smaller and faster moving groups/companies is the next great innovation source coming. This book is something of a manifesto for that movement. The book is fine, interesting enough, but the ideas are crucial a must read for anyone interested in building a company/product in the 21st century.
There can be only one.
If you are starting a company and are trying to raise funds, if you haven't read or listened to this book, you are toast.
Yes.. It is helping me move on with my Startup that i was slow starting up.. waiting for perfection every step. MVP is something i learned about...learn along the way with Minimum Viable Product.
Non yet....but i heard "Good to Great" is also good
All the stories were interesting. I like how Ries was able to describe implementation of the method.
However, as a Product Manager, I feel that unless the business owner or the executive team is committed to the method 100%, the lean method will probably not work at all. I'm going to recommend this book to my CEO.
"Quite simply the best business book of the year"
I've read a lot of business books (and also written one) and this is the best I've seen in a long time. It could just as easily have been titled "The Scientific Startup" but I guess that might have scared people off. It outlines a scientific method for planning and running a startup that prevents costly errors and ensures the entrepreneur(s) learn enough about their business and the market in which it operates to decide their next step. It's essentially about running sequential experiments testing the fundamental assumptions about the business (eg "will customers buy this?") in the quickest, cheapest and most effective way so the startup is a learning organisation (indeed that, rather than the pursuit of money is the point of a startup according to Ries).
This is the first book I've ever listened to, bought on Kindle and then bought the paperback so I can scribble. There's plenty of hyperbole around when it comes to business books but this is a radical, and much needed, shift to the way startups are run. First class.
"It has changed how I do business"
This has completely changed the way I have recently launched two businesses. It is brilliant.
Be patient and the blocks will fall into place.
The text has inspired me to seek regular new business ideas to build and launch. I've started helping two friends already who have bought into the idea.
I'm not sure if it's a new idea, but it's the first time I've been exposed to the ethos.
A really good read.
"Stunning, Amazing, Incredible,"
I wasn't totally sure I was doing the right thing buying this. The reviews on audible seemed too good to be true and I'd never heard of the author or the title before. Let me re-assure you that you should not hesitate for a second. This is a tour de force. It's worth ten if not a hundred times the price you pay here. There are so many brilliant concepts introduced , the minimum viable product philosophy , validated learning and loads more. If you know nothing about lean techniques it would be worth giving yourself a little primer before you start on this title. I will be listening again next time with pen and paper in hand so I can actually detail the clear and logical steps you must take to make your start up company or start up product within an established company a great success.
It's a fantastic listen, no fluff just evidential backed techniques to adopt throughout the start up process. The reason why a lot of it rings true is that it is all highly logical.
If you strive to be cutting edge this will change the way you approach your entire business.
"Startups and product developers should take note"
Humble and persuasive, the author highlights through his own struggles how he came to apply a lean manufacturing mindset to software development. What is particularly fascinating to me is how well this translates to all business startups not just to product development. Excellent stuff. @upfinder
"A mixed bag"
An interesting listen. The content of the book is interesting, detailed and comprehensive. The case studies used in the piece are fantastic and in terms of gaining value from the book I have already been able to apply some of the techniques in my day job.
However, the only negative would be the delivery of the content. This audio is not something that you will look forward to listening to.. although you can see the benefit in listening to the book. It is similar to a child being force fed their greens. In the sense you know that their may be some benefit in listening to the audio but you would rather eat sweets or watch TV in my case.
It is worth a credit however, sample the audio before you purchase as the delivery may not suit.
"How to market an invention/new product"
Good read, with some interesting ideas. However the focus is more towards what to do when you have made a product/invention so sometimes irrelevant to people who provide services or operate their business through a trade. With that in mind i do feel its a good book but improperly titled.
it is a fantastic purchase worth if you have the book to reed it is better
"User centered software development"
Very informative. The main thing Ries discusses is the value of user centered development which was not what I expected but I'm satisfied all the same. Very software focused, but I guess that's the times...
Absolutely loved this book, great from beginning to end. The examples throughout were great and helped to explain the principles well
"Brilliant book, must read!"
Fascinating book, completely changed how I look at businesses. Opened my eyes to wider applications of lean principles. Contains a variety of case studies from different industries
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