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The Lean Startup Audiobook

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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Publisher's Summary

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.< /p>

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

©2011 Eric Ries (P)2011 Random House

What the Critics Say

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)

"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)

"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

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What Members Say

Average Customer Rating

4.4 (4938 )
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Performance
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  •  
    Michael 05-11-15
    Michael 05-11-15 Member Since 2011
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    "Science triumphs"

    Any time someone applies science to a typically unscientific subject area, especially something as impactful as business, it's a good thing.

    0 of 0 people found this review helpful
  •  
    Jeff 05-08-15
    Jeff 05-08-15 Member Since 2012
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    "Great book for start ups both big and small"

    I really liked the broad application of the lean start up principles. Eric did an amazing job with this concept. Very inspiring as an entrepreneur. Bravo!

    0 of 0 people found this review helpful
  •  
    Kevin 05-02-15
    Kevin 05-02-15 Member Since 2011
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    "scientific business"

    great book shows the importance of being a data driven business. instead of an instinct driven business. as a soon to be entrapreneur this is a must read.

    0 of 0 people found this review helpful
  •  
    Woody Wilson Leeds, UK 05-01-15
    Woody Wilson Leeds, UK 05-01-15
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    7
    4
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    "Jargon-filled repetitive borefest"

    I had a feeling I wasn't going to enjoy this as soon as I heard the introduction, and wish I'd followed my instincts to return the book. Instead, based on its global fame and the strength of other reviews, I decided to persist.

    Ries has created his own language here, an entire subject that hardly fits inside one paperback book. I'm actually quite a fan of contrary thinking but his ideas are so far from any frame of reference it makes it almost possible to follow or digest.

    There are some good tidbits of sagely advice here - such as the strength of actionable metrics vs vanity metrics - but it's surrounded by so much jargon and so much complexity that it loses a lot of its credibility.

    Working in one of his lean startup companies also sounds like it would be a real chore, sucking any of the fun, spontaneity and humanness out of the process.

    At least I feel like I will be more informed next time someone is speaking Silicon-Valley-speak.

    0 of 0 people found this review helpful
  •  
    ebenezer 04-30-15
    ebenezer 04-30-15
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    "Great book"

    took a while to finish but it was worth reading. very deep insights for someone embarking on the startup journey..

    0 of 0 people found this review helpful
  •  
    Matt 04-29-15
    Matt 04-29-15 Member Since 2015
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    11
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    "Listening to this book again!!"

    This book points out differences in start ups vs other businesses. It teaches you how to think for the long term and exposes several myths about growing a company that I have never previously considered. The author has a very scientific approach. I just finished it and this book is so good that I am going to replay it. Thank you.

    0 of 0 people found this review helpful
  •  
    M. Prentice Melbourne, FL 04-22-15
    M. Prentice Melbourne, FL 04-22-15

    Splaktar

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    "Great guidance!"

    Really clear narration and valuable content! I greatly enjoyed listening to this on my commute rather than needing to read the paper book.

    0 of 0 people found this review helpful
  •  
    Gonzalo Cor 04-19-15
    Gonzalo Cor 04-19-15 Member Since 2015
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    "Interesting"

    I believe this a good book for any entrepreneur to find up some new ideas of how to maximize ur chances to get your golas

    0 of 0 people found this review helpful
  •  
    Elena G 04-15-15
    Elena G 04-15-15 Member Since 2015
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    "Has something interesting to think of"

    At first I struggled to finish this book but the middle part is much more interesting than the beginning. Chapter 13 is pure author's view on our future as a society - good dreams but unlikely to come true.
    Overall, it worth reading/listening but it is not so exciting as other startup books (better listen to Thiel's "Zero to One").

    0 of 0 people found this review helpful
  •  
    Alexander Gardner 04-15-15 Member Since 2014

    Copywriter and avid information sponge. The more I can get into my head the better.

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    "Great book, great message"

    The Lean Startup is a great introduction to modern managerial and process improvement techniques. It can get a bit redundant at times, but every bit of knowledge in this book is worth having.

    0 of 0 people found this review helpful

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