Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.< /p>
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
©2011 Eric Ries (P)2011 Random House
"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)
"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)
"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)
I like business and sci-fi books.
Eric should have found a professional reader. Now he keeps over acting, making it feel almost silly from time to time.
I really buy into the lean thinking and to
I feel disappointed... even thou I think Eric has a point here.
I would recommend this to anyone driving innovation, new product or a new business model. The processes and concepts described make sense to anyone who has been through the lifecycle of businesses and in my case having been a consultant in the application of best practices such as lean.
Description of some of Eric's failures add a lot of
The challenge I now have is I want a printed copy or fieldguide so I can work through some of the ideas on a business plan I'm working on. Amazon should give a discount for buying the book on a second platform after having purchased in the audio format.
A great book for entrepeneurs.
The method described is not exactly scientific. Science requires publication and peer review. The author only proposes experiments. But this is good enough for startups.
Rework, for its view of entrepeneurship.
Clayton Christensen books (cited by Eric Ries) shoudl also have unabridged audio versions.
Good performance. Very credible. We could connect with the author.
Yes... up to a point. Toward the end it was very repetitive but the overall message is and how the author suggests approaching innovation was really what made the book fascinating.
A must read for any entrepreneur. Good book
I love learning thru books, about life, people and ways to be better. My best listen so far? The Power of Now, have a good listen!
If you are considering opening a business, have one, work for one START HERE.
Why is this book so important? We are getting into the era of small entrepreneurs, you are reading this you are most likely one. The biggest mistake small entrepreneurs do is that they fall in love with their idea, invest a lot of money, time and energy in it and most times fail. Worst of all, they dont learn from their failure.
This book is about how to quickly (very quickly), learn from your failures and change your strategy (if necessary) or just adapt and try a different take.
I started my company with 500 euros and in 5 months have 30k euros in sales. So yes, its possible to try something small with a Minimum Viable Product and test if your assumptions are correct before spending all your money.
This and Adwords for Dummies are what I think the basic books for starting entrepreneurs (and even for more experienced ones). And no, Adwords for Dummies is not for Dummies!
This is a great approach to product development. The book is well written and the ideas put forward are clearly explained with examples.
it's my first audio book
Very clear voice - structured book, easy to follow
listen and learn
Cloud Computing Expert
Every time I start a new business, or plan a new product, I'm going to have a 'Lean Startup Guided Listening Day' for me and my team. This way, we can keep the lessons of Lean Startup at front of mind when they matter most. Practice makes perfect!
Everyone compares this book to 'Four Steps...', but Mr. Ries has packed a good amount of practical how-to takeaways instead of simply talking theory. It makes it easier to take the ideas and put them into practice.
At normal speed, he talks PAINFULLY slow. If you don't listen at 2X speed, you'll go mad.
This is a must-listen for any tech entrepreneur.
The book in sum: Create a minimum viable product, test often, iterate.
The punchline is in the first chapter and the author elaborates throughout the rest of the book.
My favorite thing about the book was that it gives plenty current real world examples.
As an entrepreneur I would definitely recommend this book.
Probably, there is a lot of valuable information (would get the paper ver so I can refer to specific areas)
The feedback loop to ensure you are building what matters
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