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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses | [Eric Ries]

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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Publisher's Summary

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.< /p>

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

©2011 Eric Ries (P)2011 Random House

What the Critics Say

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)

"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)

"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

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What Members Say

Average Customer Rating

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  •  
    Magnus 03-29-12
    Magnus 03-29-12

    I like business and sci-fi books.

    HELPFUL VOTES
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    ""Lean startup" is not a book for startups"
    What would have made The Lean Startup better?

    Eric should have found a professional reader. Now he keeps over acting, making it feel almost silly from time to time.


    What was the most interesting aspect of this story? The least interesting?

    I really buy into the lean thinking and to


    Who would you have cast as narrator instead of Eric Ries?

    yes!


    What reaction did this book spark in you? Anger, sadness, disappointment?

    I feel disappointed... even thou I think Eric has a point here.


    0 of 0 people found this review helpful
  •  
    David Cattai, Australia 03-27-12
    David Cattai, Australia 03-27-12 Member Since 2012
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    "Nice work Eric!"
    Would you recommend this audiobook to a friend? If so, why?

    I would recommend this to anyone driving innovation, new product or a new business model. The processes and concepts described make sense to anyone who has been through the lifecycle of businesses and in my case having been a consultant in the application of best practices such as lean.


    What was one of the most memorable moments of The Lean Startup?

    Description of some of Eric's failures add a lot of


    Any additional comments?

    The challenge I now have is I want a printed copy or fieldguide so I can work through some of the ideas on a business plan I'm working on. Amazon should give a discount for buying the book on a second platform after having purchased in the audio format.

    0 of 0 people found this review helpful
  •  
    Adolfo Brazil 03-26-12
    Adolfo Brazil 03-26-12 Listener Since 2010

    Adolfo Neto

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    "Not exactly scientific but very good"
    Where does The Lean Startup rank among all the audiobooks you’ve listened to so far?

    A great book for entrepeneurs.
    The method described is not exactly scientific. Science requires publication and peer review. The author only proposes experiments. But this is good enough for startups.


    What other book might you compare The Lean Startup to and why?

    Rework, for its view of entrepeneurship.


    Have you listened to any of Eric Ries’s other performances before? How does this one compare?

    No. No.


    Was this a book you wanted to listen to all in one sitting?

    Yes


    Any additional comments?

    Clayton Christensen books (cited by Eric Ries) shoudl also have unabridged audio versions.

    0 of 0 people found this review helpful
  •  
    Franck Pacifica, CA, United States 03-21-12
    Franck Pacifica, CA, United States 03-21-12
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    "Must Read for anyone who looks to start a business"
    Would you recommend this audiobook to a friend? If so, why?

    Yes definitely.


    Who was your favorite character and why?

    N/A


    What about Eric Ries’s performance did you like?

    Good performance. Very credible. We could connect with the author.


    Was this a book you wanted to listen to all in one sitting?

    Yes... up to a point. Toward the end it was very repetitive but the overall message is and how the author suggests approaching innovation was really what made the book fascinating.


    Any additional comments?

    A must read for any entrepreneur. Good book

    0 of 0 people found this review helpful
  •  
    Matteo Lombardi Barcelona, Spain 03-17-12
    Matteo Lombardi Barcelona, Spain 03-17-12 Member Since 2011

    I love learning thru books, about life, people and ways to be better. My best listen so far? The Power of Now, have a good listen!

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    "Entrepreneurs, START HERE!"

    If you are considering opening a business, have one, work for one START HERE.

    Why is this book so important? We are getting into the era of small entrepreneurs, you are reading this you are most likely one. The biggest mistake small entrepreneurs do is that they fall in love with their idea, invest a lot of money, time and energy in it and most times fail. Worst of all, they dont learn from their failure.

    This book is about how to quickly (very quickly), learn from your failures and change your strategy (if necessary) or just adapt and try a different take.

    I started my company with 500 euros and in 5 months have 30k euros in sales. So yes, its possible to try something small with a Minimum Viable Product and test if your assumptions are correct before spending all your money.

    This and Adwords for Dummies are what I think the basic books for starting entrepreneurs (and even for more experienced ones). And no, Adwords for Dummies is not for Dummies!

    0 of 0 people found this review helpful
  •  
    Chad Miami, Florida 03-13-12
    Chad Miami, Florida 03-13-12 Member Since 2010
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    "Great approach to product development"
    What did you love best about The Lean Startup?

    This is a great approach to product development. The book is well written and the ideas put forward are clearly explained with examples.


    0 of 0 people found this review helpful
  •  
    Ido Israel 03-12-12
    Ido Israel 03-12-12
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    "Real stories leading to deep understanding"
    Where does The Lean Startup rank among all the audiobooks you’ve listened to so far?

    it's my first audio book


    What about Eric Ries’s performance did you like?

    Very clear voice - structured book, easy to follow


    Any additional comments?

    listen and learn

    0 of 0 people found this review helpful
  •  
    Vivek Carlsbad, CA, United States 02-22-12
    Vivek Carlsbad, CA, United States 02-22-12 Member Since 2011

    Cloud Computing Expert

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    "Make Sure You Listen at 2X Speed"
    Would you listen to The Lean Startup again? Why?

    Every time I start a new business, or plan a new product, I'm going to have a 'Lean Startup Guided Listening Day' for me and my team. This way, we can keep the lessons of Lean Startup at front of mind when they matter most. Practice makes perfect!


    What other book might you compare The Lean Startup to and why?

    Everyone compares this book to 'Four Steps...', but Mr. Ries has packed a good amount of practical how-to takeaways instead of simply talking theory. It makes it easier to take the ideas and put them into practice.


    What aspect of Eric Ries’s performance would you have changed?

    At normal speed, he talks PAINFULLY slow. If you don't listen at 2X speed, you'll go mad.


    Any additional comments?

    This is a must-listen for any tech entrepreneur.

    0 of 0 people found this review helpful
  •  
    Pablo Mexico DF, Mexico 02-20-12
    Pablo Mexico DF, Mexico 02-20-12
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    "A good read"
    If you could sum up The Lean Startup in three words, what would they be?

    The book in sum: Create a minimum viable product, test often, iterate.


    What was your reaction to the ending? (No spoilers please!)

    The punchline is in the first chapter and the author elaborates throughout the rest of the book.


    Which scene was your favorite?

    My favorite thing about the book was that it gives plenty current real world examples.


    Any additional comments?

    As an entrepreneur I would definitely recommend this book.

    0 of 0 people found this review helpful
  •  
    Graham JHB, South Africa 02-20-12
    Graham JHB, South Africa 02-20-12
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    "Great read for starting up"
    Would you listen to The Lean Startup again? Why?

    Probably, there is a lot of valuable information (would get the paper ver so I can refer to specific areas)


    What was one of the most memorable moments of The Lean Startup?

    The feedback loop to ensure you are building what matters


    0 of 0 people found this review helpful
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