Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.< /p>
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
©2011 Eric Ries (P)2011 Random House
"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)
"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)
"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)
I would recommend this to anyone driving innovation, new product or a new business model. The processes and concepts described make sense to anyone who has been through the lifecycle of businesses and in my case having been a consultant in the application of best practices such as lean.
Description of some of Eric's failures add a lot of
The challenge I now have is I want a printed copy or fieldguide so I can work through some of the ideas on a business plan I'm working on. Amazon should give a discount for buying the book on a second platform after having purchased in the audio format.
A great book for entrepeneurs.
The method described is not exactly scientific. Science requires publication and peer review. The author only proposes experiments. But this is good enough for startups.
Rework, for its view of entrepeneurship.
Clayton Christensen books (cited by Eric Ries) shoudl also have unabridged audio versions.
Good performance. Very credible. We could connect with the author.
Yes... up to a point. Toward the end it was very repetitive but the overall message is and how the author suggests approaching innovation was really what made the book fascinating.
A must read for any entrepreneur. Good book
I love learning thru books, about life, people and ways to be better. My best listen so far? The Power of Now, have a good listen!
If you are considering opening a business, have one, work for one START HERE.
Why is this book so important? We are getting into the era of small entrepreneurs, you are reading this you are most likely one. The biggest mistake small entrepreneurs do is that they fall in love with their idea, invest a lot of money, time and energy in it and most times fail. Worst of all, they dont learn from their failure.
This book is about how to quickly (very quickly), learn from your failures and change your strategy (if necessary) or just adapt and try a different take.
I started my company with 500 euros and in 5 months have 30k euros in sales. So yes, its possible to try something small with a Minimum Viable Product and test if your assumptions are correct before spending all your money.
This and Adwords for Dummies are what I think the basic books for starting entrepreneurs (and even for more experienced ones). And no, Adwords for Dummies is not for Dummies!
This is a great approach to product development. The book is well written and the ideas put forward are clearly explained with examples.
it's my first audio book
Very clear voice - structured book, easy to follow
listen and learn
Cloud Computing Expert
Every time I start a new business, or plan a new product, I'm going to have a 'Lean Startup Guided Listening Day' for me and my team. This way, we can keep the lessons of Lean Startup at front of mind when they matter most. Practice makes perfect!
Everyone compares this book to 'Four Steps...', but Mr. Ries has packed a good amount of practical how-to takeaways instead of simply talking theory. It makes it easier to take the ideas and put them into practice.
At normal speed, he talks PAINFULLY slow. If you don't listen at 2X speed, you'll go mad.
This is a must-listen for any tech entrepreneur.
The book in sum: Create a minimum viable product, test often, iterate.
The punchline is in the first chapter and the author elaborates throughout the rest of the book.
My favorite thing about the book was that it gives plenty current real world examples.
As an entrepreneur I would definitely recommend this book.
Probably, there is a lot of valuable information (would get the paper ver so I can refer to specific areas)
The feedback loop to ensure you are building what matters
Entrepreneurship drives my passion - with hundreds of miles to travel each week I love listening to others that have made it happen!
I do not have time to read printed books because I travel by vehicle extensively so I cannot say whether the Audio Book is better than the Print Edition. But I can guarantee you that the printed book cannot express the passion that you get from the author's narration with this business book.
To be honest, I have listened to scores of business books in the last 5 years. Not one of those books compare to this book. I remember reading one review on this book that told me not to waste my time. Let me put it this way. That guy was full of crap clean up past his ears. All I can say is that I am sure glad that I did not listen to him. So if you read that review, do yourself a favor and ignore it too.
Chapters 7 to 9. I have listened to them multiple times.
Yes, when I got to Chapter 7 I had an Ah-ha moment in my life. Back in 1999 I produced a very successful start up website. At our one year anniversary we basically turn off the lights and shelved the idea. This book told me where we went wrong and how to possibly make it work. Plus, it has directed me to look at how I have been putting together a new start up. When I heard the words MVP - Minimum Viable Product is when I had that Ah-ha moment.
If you listen to this book and you don't get exited about what you hear, then maybe you should think about just finding a nice career and working for a living for the rest of your life.
If you have the guts to lay the ground work for a startup then you need to use this book for your blueprint!!!
"It has changed how I do business"
This has completely changed the way I have recently launched two businesses. It is brilliant.
Be patient and the blocks will fall into place.
The text has inspired me to seek regular new business ideas to build and launch. I've started helping two friends already who have bought into the idea.
I'm not sure if it's a new idea, but it's the first time I've been exposed to the ethos.
A really good read.
"Quite simply the best business book of the year"
I've read a lot of business books (and also written one) and this is the best I've seen in a long time. It could just as easily have been titled "The Scientific Startup" but I guess that might have scared people off. It outlines a scientific method for planning and running a startup that prevents costly errors and ensures the entrepreneur(s) learn enough about their business and the market in which it operates to decide their next step. It's essentially about running sequential experiments testing the fundamental assumptions about the business (eg "will customers buy this?") in the quickest, cheapest and most effective way so the startup is a learning organisation (indeed that, rather than the pursuit of money is the point of a startup according to Ries).
This is the first book I've ever listened to, bought on Kindle and then bought the paperback so I can scribble. There's plenty of hyperbole around when it comes to business books but this is a radical, and much needed, shift to the way startups are run. First class.
"Stunning, Amazing, Incredible,"
I wasn't totally sure I was doing the right thing buying this. The reviews on audible seemed too good to be true and I'd never heard of the author or the title before. Let me re-assure you that you should not hesitate for a second. This is a tour de force. It's worth ten if not a hundred times the price you pay here. There are so many brilliant concepts introduced , the minimum viable product philosophy , validated learning and loads more. If you know nothing about lean techniques it would be worth giving yourself a little primer before you start on this title. I will be listening again next time with pen and paper in hand so I can actually detail the clear and logical steps you must take to make your start up company or start up product within an established company a great success.
It's a fantastic listen, no fluff just evidential backed techniques to adopt throughout the start up process. The reason why a lot of it rings true is that it is all highly logical.
If you strive to be cutting edge this will change the way you approach your entire business.
"Startups and product developers should take note"
Humble and persuasive, the author highlights through his own struggles how he came to apply a lean manufacturing mindset to software development. What is particularly fascinating to me is how well this translates to all business startups not just to product development. Excellent stuff. @upfinder
"A mixed bag"
An interesting listen. The content of the book is interesting, detailed and comprehensive. The case studies used in the piece are fantastic and in terms of gaining value from the book I have already been able to apply some of the techniques in my day job.
However, the only negative would be the delivery of the content. This audio is not something that you will look forward to listening to.. although you can see the benefit in listening to the book. It is similar to a child being force fed their greens. In the sense you know that their may be some benefit in listening to the audio but you would rather eat sweets or watch TV in my case.
It is worth a credit however, sample the audio before you purchase as the delivery may not suit.
"How to market an invention/new product"
Good read, with some interesting ideas. However the focus is more towards what to do when you have made a product/invention so sometimes irrelevant to people who provide services or operate their business through a trade. With that in mind i do feel its a good book but improperly titled.
it is a fantastic purchase worth if you have the book to reed it is better
"A must read for anyone building a start-up company"
Anyone building or considering founding a startup company should read/listen to this book and you could potentially save a lot of money and time. Do this earlier, rather than later.
The MVP concept is where many tech startups get it wrong the first time.
It's was also great that it was narrated by the author himself.
"Liked the idea, didn't give enough detail"
Not sure? Maybe
I was happy with the book in general but felt like a I needed more to complete where my head needed to go.
Yes, he narrates well
Yes, there's plenty more that could be added to it like a full working structure of how the lean start-up was implemented step by step
"Starting a business? Read this."
Yes. Just for a refresher. This book will stop you making 50% of the mistakes you will make when starting up.
Intend to attend a Lean Startup conference but not heard anything by him before.
This book will save you time and a lot of money. You must read it if you're starting a business, running a company or dept in a company.
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