Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
©2011 Eric Ries (P)2011 Random House
"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)
"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)
"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)
Lean is not a new concept. It is not innovative. It has been around for decades. Like many of the "new" methodologies, this is repackaged practices thinly disguised under new names. "Build, measure, learn, pivot" is no different from "plan, do, check, act." Each should be customer focused. Each can and should be incrementally delivered.
I will give the author points for pivoting to repackaging project/product delivery to his customers for whom the old methodology/language didn't work.
I have enjoyed the intro and the definition but get bored quickly. Yes I did finish the book because I was trying to find a value for it but with no luck. I will difinetaly return it.
I almost never give five star reviews, but I expect to read this book again and again over the years. Very thorough and engaging. A how-to book for fostering ingenuity and entrepreneurship in both new and existing companies. Fortunately, the author litters the book with real-world stories and examples to keep things interesting and to drive home his points. I'll read this several more times before I'll feel like I've fully digested everything and use it as a reference thereafter.
This book is a great read for new entrepreneurs and seasoned business owners alike. Whether your business is service-oriented or product based, software or manufacturing, you'll find value in this book.
I appreciate the author's approach of depending on rigorous experimentation to guide business decisions. Sometimes, "an Industry Standard" just doesn't apply. I also appreciate his call to be careful to keep the goal in mind, and not to get lost in particular techniques or dogma. Think about scientific management in the early 20th Century and you can see how hollow it became. Well worth reading at any level in business.
Entrepreneur and Consultant - Business, Innovation Management, Technology Transfer, Information Technology. EE-Ms.C., MBA.
As a business consultant I found myself recommending this book to entrepreneurs numerous times and using several of the ideas and stories on many opportunities.
The book is particularly suited for software startups, but I believe any entrepreneur in any field, not only startups - also SMBs, must read this book and be aware of the ideas, where the most basic one is to get to the market as early as practically possible, try, get feedback, and fix your course/product/service.
I had the opportunity to interview and consult for at least an hour with more than 500 entrepreneurs in the last 20 month or so. I cannot over-stress how important it would be for many of those individuals to understand it.
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