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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses | [Eric Ries]

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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Publisher's Summary

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.< /p>

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

©2011 Eric Ries (P)2011 Random House

What the Critics Say

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)

"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)

"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

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  •  
    David Cattai, Australia 03-27-12
    David Cattai, Australia 03-27-12 Member Since 2012
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    "Nice work Eric!"
    Would you recommend this audiobook to a friend? If so, why?

    I would recommend this to anyone driving innovation, new product or a new business model. The processes and concepts described make sense to anyone who has been through the lifecycle of businesses and in my case having been a consultant in the application of best practices such as lean.


    What was one of the most memorable moments of The Lean Startup?

    Description of some of Eric's failures add a lot of


    Any additional comments?

    The challenge I now have is I want a printed copy or fieldguide so I can work through some of the ideas on a business plan I'm working on. Amazon should give a discount for buying the book on a second platform after having purchased in the audio format.

    0 of 0 people found this review helpful
  •  
    Adolfo Brazil 03-26-12
    Adolfo Brazil 03-26-12 Listener Since 2010

    Adolfo Neto

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    "Not exactly scientific but very good"
    Where does The Lean Startup rank among all the audiobooks you’ve listened to so far?

    A great book for entrepeneurs.
    The method described is not exactly scientific. Science requires publication and peer review. The author only proposes experiments. But this is good enough for startups.


    What other book might you compare The Lean Startup to and why?

    Rework, for its view of entrepeneurship.


    Have you listened to any of Eric Ries’s other performances before? How does this one compare?

    No. No.


    Was this a book you wanted to listen to all in one sitting?

    Yes


    Any additional comments?

    Clayton Christensen books (cited by Eric Ries) shoudl also have unabridged audio versions.

    0 of 0 people found this review helpful
  •  
    Franck Pacifica, CA, United States 03-21-12
    Franck Pacifica, CA, United States 03-21-12
    HELPFUL VOTES
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    "Must Read for anyone who looks to start a business"
    Would you recommend this audiobook to a friend? If so, why?

    Yes definitely.


    Who was your favorite character and why?

    N/A


    What about Eric Ries’s performance did you like?

    Good performance. Very credible. We could connect with the author.


    Was this a book you wanted to listen to all in one sitting?

    Yes... up to a point. Toward the end it was very repetitive but the overall message is and how the author suggests approaching innovation was really what made the book fascinating.


    Any additional comments?

    A must read for any entrepreneur. Good book

    0 of 0 people found this review helpful
  •  
    Matteo Lombardi Barcelona, Spain 03-17-12
    Matteo Lombardi Barcelona, Spain 03-17-12 Member Since 2011

    I love learning thru books, about life, people and ways to be better. My best listen so far? The Power of Now, have a good listen!

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    "Entrepreneurs, START HERE!"

    If you are considering opening a business, have one, work for one START HERE.

    Why is this book so important? We are getting into the era of small entrepreneurs, you are reading this you are most likely one. The biggest mistake small entrepreneurs do is that they fall in love with their idea, invest a lot of money, time and energy in it and most times fail. Worst of all, they dont learn from their failure.

    This book is about how to quickly (very quickly), learn from your failures and change your strategy (if necessary) or just adapt and try a different take.

    I started my company with 500 euros and in 5 months have 30k euros in sales. So yes, its possible to try something small with a Minimum Viable Product and test if your assumptions are correct before spending all your money.

    This and Adwords for Dummies are what I think the basic books for starting entrepreneurs (and even for more experienced ones). And no, Adwords for Dummies is not for Dummies!

    0 of 0 people found this review helpful
  •  
    Chad Miami, Florida 03-13-12
    Chad Miami, Florida 03-13-12 Member Since 2010
    HELPFUL VOTES
    2
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    "Great approach to product development"
    What did you love best about The Lean Startup?

    This is a great approach to product development. The book is well written and the ideas put forward are clearly explained with examples.


    0 of 0 people found this review helpful
  •  
    Ido Israel 03-12-12
    Ido Israel 03-12-12
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    "Real stories leading to deep understanding"
    Where does The Lean Startup rank among all the audiobooks you’ve listened to so far?

    it's my first audio book


    What about Eric Ries’s performance did you like?

    Very clear voice - structured book, easy to follow


    Any additional comments?

    listen and learn

    0 of 0 people found this review helpful
  •  
    Vivek Carlsbad, CA, United States 02-22-12
    Vivek Carlsbad, CA, United States 02-22-12 Member Since 2011

    Cloud Computing Expert

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    "Make Sure You Listen at 2X Speed"
    Would you listen to The Lean Startup again? Why?

    Every time I start a new business, or plan a new product, I'm going to have a 'Lean Startup Guided Listening Day' for me and my team. This way, we can keep the lessons of Lean Startup at front of mind when they matter most. Practice makes perfect!


    What other book might you compare The Lean Startup to and why?

    Everyone compares this book to 'Four Steps...', but Mr. Ries has packed a good amount of practical how-to takeaways instead of simply talking theory. It makes it easier to take the ideas and put them into practice.


    What aspect of Eric Ries’s performance would you have changed?

    At normal speed, he talks PAINFULLY slow. If you don't listen at 2X speed, you'll go mad.


    Any additional comments?

    This is a must-listen for any tech entrepreneur.

    0 of 0 people found this review helpful
  •  
    Pablo Mexico DF, Mexico 02-20-12
    Pablo Mexico DF, Mexico 02-20-12
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    "A good read"
    If you could sum up The Lean Startup in three words, what would they be?

    The book in sum: Create a minimum viable product, test often, iterate.


    What was your reaction to the ending? (No spoilers please!)

    The punchline is in the first chapter and the author elaborates throughout the rest of the book.


    Which scene was your favorite?

    My favorite thing about the book was that it gives plenty current real world examples.


    Any additional comments?

    As an entrepreneur I would definitely recommend this book.

    0 of 0 people found this review helpful
  •  
    Graham JHB, South Africa 02-20-12
    Graham JHB, South Africa 02-20-12
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    "Great read for starting up"
    Would you listen to The Lean Startup again? Why?

    Probably, there is a lot of valuable information (would get the paper ver so I can refer to specific areas)


    What was one of the most memorable moments of The Lean Startup?

    The feedback loop to ensure you are building what matters


    0 of 0 people found this review helpful
  •  
    Richard Spokane Valley, WA, United States 09-13-13
    Richard Spokane Valley, WA, United States 09-13-13 Member Since 2008

    Entrepreneurship drives my passion - with hundreds of miles to travel each week I love listening to others that have made it happen!

    HELPFUL VOTES
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    "NAY-SAYER'S BE DAMNED! The Start Up Blueprint"
    Would you consider the audio edition of The Lean Startup to be better than the print version?

    I do not have time to read printed books because I travel by vehicle extensively so I cannot say whether the Audio Book is better than the Print Edition. But I can guarantee you that the printed book cannot express the passion that you get from the author's narration with this business book.


    What other book might you compare The Lean Startup to and why?

    To be honest, I have listened to scores of business books in the last 5 years. Not one of those books compare to this book. I remember reading one review on this book that told me not to waste my time. Let me put it this way. That guy was full of crap clean up past his ears. All I can say is that I am sure glad that I did not listen to him. So if you read that review, do yourself a favor and ignore it too.


    Which scene was your favorite?

    Chapters 7 to 9. I have listened to them multiple times.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Yes, when I got to Chapter 7 I had an Ah-ha moment in my life. Back in 1999 I produced a very successful start up website. At our one year anniversary we basically turn off the lights and shelved the idea. This book told me where we went wrong and how to possibly make it work. Plus, it has directed me to look at how I have been putting together a new start up. When I heard the words MVP - Minimum Viable Product is when I had that Ah-ha moment.


    Any additional comments?

    If you listen to this book and you don't get exited about what you hear, then maybe you should think about just finding a nice career and working for a living for the rest of your life.

    If you have the guts to lay the ground work for a startup then you need to use this book for your blueprint!!!

    0 of 1 people found this review helpful
  • Showing: 101-110 of 115 results PREVIOUS1101112NEXT
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  • Matthew
    London, United Kingdom
    1/23/12
    Overall
    "It has changed how I do business"

    This has completely changed the way I have recently launched two businesses. It is brilliant.

    Be patient and the blocks will fall into place.

    The text has inspired me to seek regular new business ideas to build and launch. I've started helping two friends already who have bought into the idea.

    I'm not sure if it's a new idea, but it's the first time I've been exposed to the ethos.

    A really good read.

    5 of 5 people found this review helpful
  • Kev Partner
    Alton, Hamshire
    1/20/12
    Overall
    "Quite simply the best business book of the year"

    I've read a lot of business books (and also written one) and this is the best I've seen in a long time. It could just as easily have been titled "The Scientific Startup" but I guess that might have scared people off. It outlines a scientific method for planning and running a startup that prevents costly errors and ensures the entrepreneur(s) learn enough about their business and the market in which it operates to decide their next step. It's essentially about running sequential experiments testing the fundamental assumptions about the business (eg "will customers buy this?") in the quickest, cheapest and most effective way so the startup is a learning organisation (indeed that, rather than the pursuit of money is the point of a startup according to Ries).

    This is the first book I've ever listened to, bought on Kindle and then bought the paperback so I can scribble. There's plenty of hyperbole around when it comes to business books but this is a radical, and much needed, shift to the way startups are run. First class.

    5 of 5 people found this review helpful
  • B
    birmingham, United Kingdom
    5/15/12
    Overall
    "Stunning, Amazing, Incredible,"

    I wasn't totally sure I was doing the right thing buying this. The reviews on audible seemed too good to be true and I'd never heard of the author or the title before. Let me re-assure you that you should not hesitate for a second. This is a tour de force. It's worth ten if not a hundred times the price you pay here. There are so many brilliant concepts introduced , the minimum viable product philosophy , validated learning and loads more. If you know nothing about lean techniques it would be worth giving yourself a little primer before you start on this title. I will be listening again next time with pen and paper in hand so I can actually detail the clear and logical steps you must take to make your start up company or start up product within an established company a great success.

    It's a fantastic listen, no fluff just evidential backed techniques to adopt throughout the start up process. The reason why a lot of it rings true is that it is all highly logical.

    If you strive to be cutting edge this will change the way you approach your entire business.

    2 of 2 people found this review helpful
  • Mark
    United Kingdom
    2/14/12
    Overall
    "Startups and product developers should take note"

    Humble and persuasive, the author highlights through his own struggles how he came to apply a lean manufacturing mindset to software development. What is particularly fascinating to me is how well this translates to all business startups not just to product development. Excellent stuff. @upfinder

    2 of 2 people found this review helpful
  • Byron
    Wendover, United Kingdom
    10/23/12
    Overall
    "A mixed bag"

    An interesting listen. The content of the book is interesting, detailed and comprehensive. The case studies used in the piece are fantastic and in terms of gaining value from the book I have already been able to apply some of the techniques in my day job.



    However, the only negative would be the delivery of the content. This audio is not something that you will look forward to listening to.. although you can see the benefit in listening to the book. It is similar to a child being force fed their greens. In the sense you know that their may be some benefit in listening to the audio but you would rather eat sweets or watch TV in my case.



    It is worth a credit however, sample the audio before you purchase as the delivery may not suit.

    4 of 5 people found this review helpful
  • jim
    sale, United Kingdom
    12/23/12
    Overall
    "How to market an invention/new product"

    Good read, with some interesting ideas. However the focus is more towards what to do when you have made a product/invention so sometimes irrelevant to people who provide services or operate their business through a trade. With that in mind i do feel its a good book but improperly titled.

    1 of 1 people found this review helpful
  • marco
    cassano delle murge, Italy
    7/22/12
    Overall
    "worth"

    it is a fantastic purchase worth if you have the book to reed it is better

    1 of 1 people found this review helpful
  • Raoul
    7/7/14
    Overall
    Performance
    Story
    "A must read for anyone building a start-up company"

    Anyone building or considering founding a startup company should read/listen to this book and you could potentially save a lot of money and time. Do this earlier, rather than later.
    The MVP concept is where many tech startups get it wrong the first time.

    It's was also great that it was narrated by the author himself.

    0 of 0 people found this review helpful
  • N. NELSON
    Edinburgh, Scotland
    4/29/14
    Overall
    Performance
    Story
    "Liked the idea, didn't give enough detail"
    Would you try another book written by Eric Ries or narrated by Eric Ries?

    Not sure? Maybe


    What was your reaction to the ending? (No spoilers please!)

    I was happy with the book in general but felt like a I needed more to complete where my head needed to go.


    Would you listen to another book narrated by Eric Ries?

    Yes, he narrates well


    Do you think The Lean Startup needs a follow-up book? Why or why not?

    Yes, there's plenty more that could be added to it like a full working structure of how the lean start-up was implemented step by step


    0 of 0 people found this review helpful
  • Robert
    Sheffield, United Kingdom
    3/27/14
    Overall
    Performance
    Story
    "Starting a business? Read this."
    Would you listen to The Lean Startup again? Why?

    Yes. Just for a refresher. This book will stop you making 50% of the mistakes you will make when starting up.


    What other book might you compare The Lean Startup to, and why?

    Non.


    Have you listened to any of Eric Ries’s other performances? How does this one compare?

    Intend to attend a Lean Startup conference but not heard anything by him before.


    Was this a book you wanted to listen to all in one sitting?

    Yes


    Any additional comments?

    This book will save you time and a lot of money. You must read it if you're starting a business, running a company or dept in a company.

    0 of 0 people found this review helpful
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