We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
The Lean Startup Audiobook

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Regular Price:$28.00
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

©2011 Eric Ries (P)2011 Random House

What the Critics Say

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)

"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)

"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

More from the same

What Members Say

Average Customer Rating

4.4 (6233 )
5 star
 (3654)
4 star
 (1829)
3 star
 (559)
2 star
 (129)
1 star
 (62)
Overall
4.4 (5192 )
5 star
 (2905)
4 star
 (1518)
3 star
 (600)
2 star
 (110)
1 star
 (59)
Story
4.4 (5238 )
5 star
 (2921)
4 star
 (1606)
3 star
 (555)
2 star
 (104)
1 star
 (52)
Performance
Sort by:
  •  
    Kosta Blyznakov 12-08-15 Member Since 2016
    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "What a book"

    Great book with philosophical and also practical information

    Love it so useful in our daily live

    0 of 0 people found this review helpful
  •  
    Aron 12-02-15
    Aron 12-02-15 Member Since 2015
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    12
    9
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Good insight insight."

    Repetitive at times, but overall a great insight. Introduces you to the idea of LEAN with examples.

    0 of 0 people found this review helpful
  •  
    bluzkat Philadelphia, PA 11-07-15
    bluzkat Philadelphia, PA 11-07-15 Member Since 2011

    bluzkat

    ratings
    REVIEWS
    68
    5
    Overall
    Performance
    Story
    "Everything old is new again"

    Lean is not a new concept. It is not innovative. It has been around for decades. Like many of the "new" methodologies, this is repackaged practices thinly disguised under new names. "Build, measure, learn, pivot" is no different from "plan, do, check, act." Each should be customer focused. Each can and should be incrementally delivered.

    I will give the author points for pivoting to repackaging project/product delivery to his customers for whom the old methodology/language didn't work.

    0 of 0 people found this review helpful
  •  
    Walter Kruhoeffer 11-04-15
    ratings
    REVIEWS
    7
    1
    Overall
    Performance
    Story
    "Great Modern Day Business Book."

    Full of modern business ideas for starting a company today. I highly recommend this book.

    0 of 0 people found this review helpful
  •  
    Masahiko Aida Arlington, VA 10-28-15
    Masahiko Aida Arlington, VA 10-28-15 Member Since 2014

    Masabu

    ratings
    REVIEWS
    9
    4
    Overall
    Performance
    Story
    "well explained"

    author dose good job of explaining test an learn approach. the actual service they created is underwhelming.

    0 of 0 people found this review helpful
  •  
    Olusegun 10-24-15
    Olusegun 10-24-15 Member Since 2015
    ratings
    REVIEWS
    2
    1
    Overall
    Performance
    Story
    "Great book. Great Narrator."

    Loved it. I will definitely listen to this again. I will also recommend to anybody.

    0 of 0 people found this review helpful
  •  
    Ibrahim 10-23-15
    Ibrahim 10-23-15 Member Since 2016
    ratings
    REVIEWS
    6
    2
    Overall
    Performance
    Story
    "Not in my Top20 Entrepreneurial books."

    I have enjoyed the intro and the definition but get bored quickly. Yes I did finish the book because I was trying to find a value for it but with no luck. I will difinetaly return it.

    0 of 0 people found this review helpful
  •  
    Byron Winters 10-20-15 Member Since 2016
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "A must read serious entrepreneurs. Expect to learn"

    I almost never give five star reviews, but I expect to read this book again and again over the years. Very thorough and engaging. A how-to book for fostering ingenuity and entrepreneurship in both new and existing companies. Fortunately, the author litters the book with real-world stories and examples to keep things interesting and to drive home his points. I'll read this several more times before I'll feel like I've fully digested everything and use it as a reference thereafter.

    This book is a great read for new entrepreneurs and seasoned business owners alike. Whether your business is service-oriented or product based, software or manufacturing, you'll find value in this book.

    0 of 0 people found this review helpful
  •  
    David San Jose, CA United States 09-29-15
    David San Jose, CA United States 09-29-15 Member Since 2012
    HELPFUL VOTES
    191
    ratings
    REVIEWS
    451
    174
    FOLLOWERS
    FOLLOWING
    7
    0
    Overall
    Performance
    Story
    "Brilliant!!!"

    I appreciate the author's approach of depending on rigorous experimentation to guide business decisions. Sometimes, "an Industry Standard" just doesn't apply. I also appreciate his call to be careful to keep the goal in mind, and not to get lost in particular techniques or dogma. Think about scientific management in the early 20th Century and you can see how hollow it became. Well worth reading at any level in business.

    0 of 0 people found this review helpful
  •  
    Ehud Shavit Ramot-Menashe, Israel 09-27-15
    Ehud Shavit Ramot-Menashe, Israel 09-27-15 Member Since 2014

    Entrepreneur and Consultant - Business, Innovation Management, Technology Transfer, Information Technology. EE-Ms.C., MBA.

    HELPFUL VOTES
    6
    ratings
    REVIEWS
    9
    9
    FOLLOWERS
    FOLLOWING
    0
    1
    Overall
    Performance
    Story
    "Must read for anyone starting a business"

    As a business consultant I found myself recommending this book to entrepreneurs numerous times and using several of the ideas and stories on many opportunities.
    The book is particularly suited for software startups, but I believe any entrepreneur in any field, not only startups - also SMBs, must read this book and be aware of the ideas, where the most basic one is to get to the market as early as practically possible, try, get feedback, and fix your course/product/service.
    I had the opportunity to interview and consult for at least an hour with more than 500 entrepreneurs in the last 20 month or so. I cannot over-stress how important it would be for many of those individuals to understand it.

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.