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The Lean Startup Audiobook

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

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Publisher's Summary

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

©2011 Eric Ries (P)2011 Random House

What the Critics Say

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)

"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)

"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

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What Members Say

Average Customer Rating

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Performance
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  •  
    Aron 12-02-15
    Aron 12-02-15 Member Since 2015
    HELPFUL VOTES
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    "Good insight insight."

    Repetitive at times, but overall a great insight. Introduces you to the idea of LEAN with examples.

    0 of 0 people found this review helpful
  •  
    bluzkat Philadelphia, PA 11-07-15
    bluzkat Philadelphia, PA 11-07-15 Member Since 2011

    bluzkat

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    REVIEWS
    68
    5
    Overall
    Performance
    Story
    "Everything old is new again"

    Lean is not a new concept. It is not innovative. It has been around for decades. Like many of the "new" methodologies, this is repackaged practices thinly disguised under new names. "Build, measure, learn, pivot" is no different from "plan, do, check, act." Each should be customer focused. Each can and should be incrementally delivered.

    I will give the author points for pivoting to repackaging project/product delivery to his customers for whom the old methodology/language didn't work.

    0 of 0 people found this review helpful
  •  
    Walter Kruhoeffer 11-04-15
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    7
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    "Great Modern Day Business Book."

    Full of modern business ideas for starting a company today. I highly recommend this book.

    0 of 0 people found this review helpful
  •  
    Masahiko Aida Arlington, VA 10-28-15
    Masahiko Aida Arlington, VA 10-28-15 Member Since 2014

    Masabu

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    9
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    "well explained"

    author dose good job of explaining test an learn approach. the actual service they created is underwhelming.

    0 of 0 people found this review helpful
  •  
    Olusegun 10-24-15
    Olusegun 10-24-15 Member Since 2015
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    "Great book. Great Narrator."

    Loved it. I will definitely listen to this again. I will also recommend to anybody.

    0 of 0 people found this review helpful
  •  
    Ibrahim 10-23-15
    Ibrahim 10-23-15 Member Since 2016
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    "Not in my Top20 Entrepreneurial books."

    I have enjoyed the intro and the definition but get bored quickly. Yes I did finish the book because I was trying to find a value for it but with no luck. I will difinetaly return it.

    0 of 0 people found this review helpful
  •  
    Byron Winters 10-20-15 Member Since 2016
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    "A must read serious entrepreneurs. Expect to learn"

    I almost never give five star reviews, but I expect to read this book again and again over the years. Very thorough and engaging. A how-to book for fostering ingenuity and entrepreneurship in both new and existing companies. Fortunately, the author litters the book with real-world stories and examples to keep things interesting and to drive home his points. I'll read this several more times before I'll feel like I've fully digested everything and use it as a reference thereafter.

    This book is a great read for new entrepreneurs and seasoned business owners alike. Whether your business is service-oriented or product based, software or manufacturing, you'll find value in this book.

    0 of 0 people found this review helpful
  •  
    David San Jose, CA United States 09-29-15
    David San Jose, CA United States 09-29-15 Member Since 2012
    HELPFUL VOTES
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    "Brilliant!!!"

    I appreciate the author's approach of depending on rigorous experimentation to guide business decisions. Sometimes, "an Industry Standard" just doesn't apply. I also appreciate his call to be careful to keep the goal in mind, and not to get lost in particular techniques or dogma. Think about scientific management in the early 20th Century and you can see how hollow it became. Well worth reading at any level in business.

    0 of 0 people found this review helpful
  •  
    Ehud Shavit Ramot-Menashe, Israel 09-27-15
    Ehud Shavit Ramot-Menashe, Israel 09-27-15 Member Since 2014

    Entrepreneur and Consultant - Business, Innovation Management, Technology Transfer, Information Technology. EE-Ms.C., MBA.

    HELPFUL VOTES
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    "Must read for anyone starting a business"

    As a business consultant I found myself recommending this book to entrepreneurs numerous times and using several of the ideas and stories on many opportunities.
    The book is particularly suited for software startups, but I believe any entrepreneur in any field, not only startups - also SMBs, must read this book and be aware of the ideas, where the most basic one is to get to the market as early as practically possible, try, get feedback, and fix your course/product/service.
    I had the opportunity to interview and consult for at least an hour with more than 500 entrepreneurs in the last 20 month or so. I cannot over-stress how important it would be for many of those individuals to understand it.

    0 of 0 people found this review helpful
  •  
    Anderson 09-23-15
    Anderson 09-23-15
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    "The Lean Startup is a re-start of thoughts to be inovative !!!"

    The principles and the context of this book make us to do a reflection not only of our business life but our personal life.

    0 of 0 people found this review helpful
Sort by:
  • Byron
    Wendover, United Kingdom
    10/23/12
    Overall
    "A mixed bag"

    An interesting listen. The content of the book is interesting, detailed and comprehensive. The case studies used in the piece are fantastic and in terms of gaining value from the book I have already been able to apply some of the techniques in my day job.



    However, the only negative would be the delivery of the content. This audio is not something that you will look forward to listening to.. although you can see the benefit in listening to the book. It is similar to a child being force fed their greens. In the sense you know that their may be some benefit in listening to the audio but you would rather eat sweets or watch TV in my case.



    It is worth a credit however, sample the audio before you purchase as the delivery may not suit.

    8 of 9 people found this review helpful
  • Kev Partner
    Alton, Hamshire
    1/20/12
    Overall
    "Quite simply the best business book of the year"

    I've read a lot of business books (and also written one) and this is the best I've seen in a long time. It could just as easily have been titled "The Scientific Startup" but I guess that might have scared people off. It outlines a scientific method for planning and running a startup that prevents costly errors and ensures the entrepreneur(s) learn enough about their business and the market in which it operates to decide their next step. It's essentially about running sequential experiments testing the fundamental assumptions about the business (eg "will customers buy this?") in the quickest, cheapest and most effective way so the startup is a learning organisation (indeed that, rather than the pursuit of money is the point of a startup according to Ries).

    This is the first book I've ever listened to, bought on Kindle and then bought the paperback so I can scribble. There's plenty of hyperbole around when it comes to business books but this is a radical, and much needed, shift to the way startups are run. First class.

    8 of 9 people found this review helpful
  • Lukasz Hawro
    1/3/15
    Overall
    Performance
    Story
    "Great ideas but..."

    Eric's vision is really revolutionary in terms of product development and marketing. The lean startup approach changes everything. Everything that was so drastically implemented and seamlessly integrated in the industrial era by blue collar workers and then, in modern (yet rooted in past) corporations by white collar workers.
    However, Eric fails to explain his ideas in a way that very small businesses could understand, apply and integrate. Much of what he said was not (yet... ;) applicable to my situation as a small startup and hence felt boring/irrelevant to me.
    Focusing too much on large, already established businesses or even corporations I had a feeling Eric with his great ideas has actually never left "the aristocracy" of Silicon Valley.
    For that I have to search elsewhere.

    3 of 3 people found this review helpful
  • Mark
    United Kingdom
    2/14/12
    Overall
    "Startups and product developers should take note"

    Humble and persuasive, the author highlights through his own struggles how he came to apply a lean manufacturing mindset to software development. What is particularly fascinating to me is how well this translates to all business startups not just to product development. Excellent stuff. @upfinder

    2 of 2 people found this review helpful
  • Matthew
    London, United Kingdom
    1/23/12
    Overall
    "It has changed how I do business"

    This has completely changed the way I have recently launched two businesses. It is brilliant.

    Be patient and the blocks will fall into place.

    The text has inspired me to seek regular new business ideas to build and launch. I've started helping two friends already who have bought into the idea.

    I'm not sure if it's a new idea, but it's the first time I've been exposed to the ethos.

    A really good read.

    5 of 6 people found this review helpful
  • jim
    sale, United Kingdom
    12/23/12
    Overall
    "How to market an invention/new product"

    Good read, with some interesting ideas. However the focus is more towards what to do when you have made a product/invention so sometimes irrelevant to people who provide services or operate their business through a trade. With that in mind i do feel its a good book but improperly titled.

    1 of 1 people found this review helpful
  • marco
    cassano delle murge, Italy
    7/22/12
    Overall
    "worth"

    it is a fantastic purchase worth if you have the book to reed it is better

    1 of 1 people found this review helpful
  • Bhaskar Dandona
    birmingham, United Kingdom
    5/15/12
    Overall
    "Stunning, Amazing, Incredible,"

    I wasn't totally sure I was doing the right thing buying this. The reviews on audible seemed too good to be true and I'd never heard of the author or the title before. Let me re-assure you that you should not hesitate for a second. This is a tour de force. It's worth ten if not a hundred times the price you pay here. There are so many brilliant concepts introduced , the minimum viable product philosophy , validated learning and loads more. If you know nothing about lean techniques it would be worth giving yourself a little primer before you start on this title. I will be listening again next time with pen and paper in hand so I can actually detail the clear and logical steps you must take to make your start up company or start up product within an established company a great success.

    It's a fantastic listen, no fluff just evidential backed techniques to adopt throughout the start up process. The reason why a lot of it rings true is that it is all highly logical.

    If you strive to be cutting edge this will change the way you approach your entire business.

    2 of 3 people found this review helpful
  • Raed
    12/23/16
    Overall
    Performance
    Story
    "Amazing book."

    Amazing book. Straight to the point with loads of inspirational examples. Thank you Eric for this awesome playbook

    0 of 0 people found this review helpful
  • Elvis
    12/18/16
    Overall
    Performance
    Story
    "FOr every enterpreneur"

    It's clear, consice, very applicable yet not a self help book with bunch rules. A must

    0 of 0 people found this review helpful

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