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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses | [Eric Ries]

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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Publisher's Summary

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.< /p>

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

©2011 Eric Ries (P)2011 Random House

What the Critics Say

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)

"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)

"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

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  •  
    DRubin 02-18-15
    DRubin 02-18-15 Member Since 2015
    ratings
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    1
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    "Very insightful"

    This book neatly ties the proven techniques of lean management to the successful execution of start ups. Very well narrated and interesting throughout.

    0 of 0 people found this review helpful
  •  
    Yujin Vasquez 02-13-15 Member Since 2015
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    7
    5
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    "amazing"

    every startup CEO/Founder should read this. This is a method of using data, experiments and outcomes to grow your company. Im re-reading again just to absorb it all.

    0 of 0 people found this review helpful
  •  
    Mark W. 02-03-15
    Mark W. 02-03-15 Member Since 2013
    ratings
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    7
    2
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    "Very Repetitive, but good information"

    It felt as though the topics were dragged out to make the book longer.
    Overall, it was good, but I wouldn't come back to it.

    0 of 0 people found this review helpful
  •  
    Samuel Z Edwards 01-27-15 Member Since 2014
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    2
    2
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    "Engaging"

    The Lean Startup captured and kept my attention with its sound logic and relevant, interesting examples. I found it very thought-provoking!

    0 of 0 people found this review helpful
  •  
    Kevin P. Rice 01-25-15 Member Since 2010
    ratings
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    11
    1
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    "Great material for a startup mindset"

    I thought the concepts were very helpful to understand what it is to be a lean startup. Easy to follow and understand, the trick will be around implementing it in your context

    0 of 0 people found this review helpful
  •  
    Onil MIAMI, FL, United States 01-17-15
    Onil MIAMI, FL, United States 01-17-15 Member Since 2014
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    3
    3
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    "Excellent book for startups early on."

    Excellent book for startups early on. In can really help point you and your team in the right direction of how to best measure and track your progress among another dozen things.

    0 of 0 people found this review helpful
  •  
    Nicholas Cross 01-15-15 Member Since 2014
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    6
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    "A must read for anyone interested in the future"

    I really buy into what Eric is saying about how the future of innovation can be so much better and how it can prevent so much waste of people's time and effort. Build, measure, learn!

    0 of 0 people found this review helpful
  •  
    Marwan AlQadi 01-07-15
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    2
    2
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    "A great start"

    Well, this is my first time listening to audio books, and it was a great experience. The narrator is good and I learned a couple of great lessons of does and dont's in my upcoming projects.
    Thank you

    0 of 0 people found this review helpful
  •  
    Eye of Mizzou 01-05-15
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    REVIEWS
    6
    1
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    "excellent perspective"

    The approach is sound, but can it over come existing prejudices and practices to become common place in 21 century business. It certainly requires humility on the part of the entrepreneur.

    0 of 0 people found this review helpful
  •  
    Thomas James Luginbill 01-04-15 Member Since 2013
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    4
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    "Great read!"

    This book is a must read for any aspiring entrepreneurs. However, it's probably best for those who have been involved in these types of activities in the past.

    0 of 0 people found this review helpful

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