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The Lean Startup Audiobook

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

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Publisher's Summary

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

©2011 Eric Ries (P)2011 Random House

What the Critics Say

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)

"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)

"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

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What Members Say

Average Customer Rating

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Performance
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  •  
    Kristian 02-15-16
    Kristian 02-15-16 Member Since 2012
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    17
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    Story
    "interesting, but.."

    contradicting himself multiple times. No evidence that the theory is proved. would read again though

    0 of 0 people found this review helpful
  •  
    Boulevard Building Company 02-10-16 Member Since 2015
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    REVIEWS
    6
    1
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    Story
    "Wish I had found this book sooner"

    The idea of building what customers want rather than what your team want to build for your customers sounds obvious but many get them switch around. Great info, process, and perspective. Thank you Eric

    0 of 0 people found this review helpful
  •  
    Steve 02-05-16
    Steve 02-05-16 Member Since 2016
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    REVIEWS
    1
    1
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    Performance
    Story
    "My only wish is that I had found it sooner!"

    Saying I loved it would miss the point: It has profoundly changed how I think about my business, my staff... and myself. This book reveals and helps me to integrate so many of the subtle dynamics I have sensed through the running of my business. Things I thought were my own quirky ways, because they flew in the face of 'traditional business', have been intelligently portrayed as the emerging business wisdom. My future, not just that of my business(es), will never be the same!

    0 of 0 people found this review helpful
  •  
    Armando 02-04-16
    Armando 02-04-16 Member Since 2014
    HELPFUL VOTES
    2
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    6
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    "Great book and methodology"

    This is an excellent guide for those willing to start or grow a business. It provides a method to measure what its important in order to create a sustainable business. Author and narrator has a great performance using very practical examples of his own experience which made more interesting the book...

    0 of 0 people found this review helpful
  •  
    Tom 01-29-16
    Tom 01-29-16 Member Since 2016
    ratings
    REVIEWS
    7
    2
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    Story
    "Must read for every professional, especially in IT"
    Would you recommend this audiobook to a friend? If so, why?

    As an IT dev I've read and loved Clean Code (how). As an IT manager I was very passionate about SCRUM (how). But this book puts it all in perspective and forces me to start with the (why) question, as Simon Sinek explains in his golden circle.

    As Eric was narating his own book, everything began falling into place. My professional past, present en potential future.


    What did you like best about this story?

    The way Eric puts stuff I naturally feel, but never quite could quantify into a rigorous and scientific method.


    Which character – as performed by Eric Ries – was your favorite?

    Eric Ries


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    I actually want to go and buy this book for everyone I know.


    0 of 0 people found this review helpful
  •  
    Avesta Sabetian 01-28-16 Member Since 2013
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    3
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    "25% repetitive. otherwise good insights."

    the perspective of thought was interesting enough to keep me going but the repetitiveness near the end wasnt as enjoyable.

    0 of 0 people found this review helpful
  •  
    Prasad 12-30-15
    Prasad 12-30-15 Member Since 2015
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    "my first audible book- good start"

    real case studies. not preachy. simple to understand. overall excellent book. I recommend this to those who want to or is thinking about starting up.

    0 of 0 people found this review helpful
  •  
    Raymond Green 12-20-15 Listener Since 2004
    HELPFUL VOTES
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    "Changed the way I approach building businesses"
    Would you listen to The Lean Startup again? Why?

    Yes. I have twice now.


    Any additional comments?

    The Lean Startup provides a blueprint for anyone starting a business - their own, or a business within an existing business. The blueprint is as useful from a tactical standpoint as it is in setting the mindset necessary for success in iterative product development. It forever changed the way I approach building businesses and creating value for customers. This was another book recommended by a mentor of mine as a top 5 must read, and it is most certainly one of my most recommended books to others in business.

    0 of 0 people found this review helpful
  •  
    Alon (Guti) Gutman Palo-Alto, CA, USA 12-18-15
    Alon (Guti) Gutman Palo-Alto, CA, USA 12-18-15
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    "Life changing book"

    Truly life changing book for entrepreneurs, intrapreneurs, executives and investors in any field. Great narration.

    0 of 0 people found this review helpful
  •  
    Kosta Blyznakov 12-08-15 Member Since 2016
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    3
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    "What a book"

    Great book with philosophical and also practical information

    Love it so useful in our daily live

    0 of 0 people found this review helpful
Sort by:
  • Byron
    Wendover, United Kingdom
    10/23/12
    Overall
    "A mixed bag"

    An interesting listen. The content of the book is interesting, detailed and comprehensive. The case studies used in the piece are fantastic and in terms of gaining value from the book I have already been able to apply some of the techniques in my day job.



    However, the only negative would be the delivery of the content. This audio is not something that you will look forward to listening to.. although you can see the benefit in listening to the book. It is similar to a child being force fed their greens. In the sense you know that their may be some benefit in listening to the audio but you would rather eat sweets or watch TV in my case.



    It is worth a credit however, sample the audio before you purchase as the delivery may not suit.

    8 of 9 people found this review helpful
  • Kev Partner
    Alton, Hamshire
    1/20/12
    Overall
    "Quite simply the best business book of the year"

    I've read a lot of business books (and also written one) and this is the best I've seen in a long time. It could just as easily have been titled "The Scientific Startup" but I guess that might have scared people off. It outlines a scientific method for planning and running a startup that prevents costly errors and ensures the entrepreneur(s) learn enough about their business and the market in which it operates to decide their next step. It's essentially about running sequential experiments testing the fundamental assumptions about the business (eg "will customers buy this?") in the quickest, cheapest and most effective way so the startup is a learning organisation (indeed that, rather than the pursuit of money is the point of a startup according to Ries).

    This is the first book I've ever listened to, bought on Kindle and then bought the paperback so I can scribble. There's plenty of hyperbole around when it comes to business books but this is a radical, and much needed, shift to the way startups are run. First class.

    8 of 9 people found this review helpful
  • Lukasz Hawro
    1/3/15
    Overall
    Performance
    Story
    "Great ideas but..."

    Eric's vision is really revolutionary in terms of product development and marketing. The lean startup approach changes everything. Everything that was so drastically implemented and seamlessly integrated in the industrial era by blue collar workers and then, in modern (yet rooted in past) corporations by white collar workers.
    However, Eric fails to explain his ideas in a way that very small businesses could understand, apply and integrate. Much of what he said was not (yet... ;) applicable to my situation as a small startup and hence felt boring/irrelevant to me.
    Focusing too much on large, already established businesses or even corporations I had a feeling Eric with his great ideas has actually never left "the aristocracy" of Silicon Valley.
    For that I have to search elsewhere.

    3 of 3 people found this review helpful
  • Mark
    United Kingdom
    2/14/12
    Overall
    "Startups and product developers should take note"

    Humble and persuasive, the author highlights through his own struggles how he came to apply a lean manufacturing mindset to software development. What is particularly fascinating to me is how well this translates to all business startups not just to product development. Excellent stuff. @upfinder

    2 of 2 people found this review helpful
  • Matthew
    London, United Kingdom
    1/23/12
    Overall
    "It has changed how I do business"

    This has completely changed the way I have recently launched two businesses. It is brilliant.

    Be patient and the blocks will fall into place.

    The text has inspired me to seek regular new business ideas to build and launch. I've started helping two friends already who have bought into the idea.

    I'm not sure if it's a new idea, but it's the first time I've been exposed to the ethos.

    A really good read.

    5 of 6 people found this review helpful
  • jim
    sale, United Kingdom
    12/23/12
    Overall
    "How to market an invention/new product"

    Good read, with some interesting ideas. However the focus is more towards what to do when you have made a product/invention so sometimes irrelevant to people who provide services or operate their business through a trade. With that in mind i do feel its a good book but improperly titled.

    1 of 1 people found this review helpful
  • marco
    cassano delle murge, Italy
    7/22/12
    Overall
    "worth"

    it is a fantastic purchase worth if you have the book to reed it is better

    1 of 1 people found this review helpful
  • Bhaskar Dandona
    birmingham, United Kingdom
    5/15/12
    Overall
    "Stunning, Amazing, Incredible,"

    I wasn't totally sure I was doing the right thing buying this. The reviews on audible seemed too good to be true and I'd never heard of the author or the title before. Let me re-assure you that you should not hesitate for a second. This is a tour de force. It's worth ten if not a hundred times the price you pay here. There are so many brilliant concepts introduced , the minimum viable product philosophy , validated learning and loads more. If you know nothing about lean techniques it would be worth giving yourself a little primer before you start on this title. I will be listening again next time with pen and paper in hand so I can actually detail the clear and logical steps you must take to make your start up company or start up product within an established company a great success.

    It's a fantastic listen, no fluff just evidential backed techniques to adopt throughout the start up process. The reason why a lot of it rings true is that it is all highly logical.

    If you strive to be cutting edge this will change the way you approach your entire business.

    2 of 3 people found this review helpful
  • Raed
    12/23/16
    Overall
    Performance
    Story
    "Amazing book."

    Amazing book. Straight to the point with loads of inspirational examples. Thank you Eric for this awesome playbook

    0 of 0 people found this review helpful
  • Elvis
    12/18/16
    Overall
    Performance
    Story
    "FOr every enterpreneur"

    It's clear, consice, very applicable yet not a self help book with bunch rules. A must

    0 of 0 people found this review helpful

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