We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
The Lean Explainer Video Audiobook

The Lean Explainer Video: A Video Production Handbook for Startups and Entrepreneurs

Regular Price:$6.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Startups have made $50 million in a few days by adding a homepage explainer video.

That said, not all product videos are created equal. As companies discover the potential of this medium, it's more important than ever to stand out and leave a lasting impression on your audience.

If you're a founder, an entrepreneur, a marketer, or a related role, how do you create a memorable explainer video? How do you ensure it converts? How do you determine your budget and quality level? How do you pick the right technique? How do you select the right producer?

As the first employee and senior account manager at New York animation studio IdeaRocket, Dan Englander managed productions for Venmo, Electronic Arts, and many Fortune 500s. From his experiences he lays out a step-by-step blueprint for creating an effective explainer, from strategy to completion.

The Lean Explainer Video is the ultimate production handbook for busy startups and entrepreneurs. It will show you how to create a high-converting video in a cost-effective way.

Learn how to:

  • Develop your message: Go through the 20-question discovery process to build the foundation for a powerful script
  • Achieve the right balance between quality and cost: Get the highest production value for your investment.
  • Find the right producer: Understand the considerations most companies don't know when they enter the marketplace.
  • Create a high-quality and low-cost voice-over: Cast and delegate effectively on top artist networks
  • Leverage whiteboard animation: Get the most out of this highly educational technique.

Video projects are too time-consuming and costly to screw up. By applying The Lean Explainer Video, you'll have peace of mind during your production process. More importantly, your video will be many times stronger.

©2015 Daniel Englander (P)2015 Daniel Englander

What Members Say

Average Customer Rating

3.5 (4 )
5 star
 (1)
4 star
 (1)
3 star
 (1)
2 star
 (1)
1 star
 (0)
Overall
3.3 (4 )
5 star
 (0)
4 star
 (2)
3 star
 (1)
2 star
 (1)
1 star
 (0)
Story
3.5 (4 )
5 star
 (0)
4 star
 (2)
3 star
 (2)
2 star
 (0)
1 star
 (0)
Performance


There are no reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.