What are you afraid of?
The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun.
The new truth: It's better to be sorry than safe. You need to fly higher than ever.
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art.
Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it. Steve Jobs was an artist. So were Henry Ford and Martin Luther King, Jr. To work like an artist means investing in the things that scale: creativity, emotional labor, and grit. The path of the artist isn't for the faint of heart - but Godin shows why it's your only chance to stand up, stand out, and make a difference.
The time to seize new ground and work without a map is now. So what are you going to do?
©2012 Seth Godin (P)2012 Random House Audio
The concepts were profound and motivating, and hearing them from the man himself made the experience seem special.
Clear and pleasant voice, as well as his carefully tempered passion.
Seth said something like "I'm trying to get under your skin" to compel listeners to get off their butts and create art. At that moment, I realized he had achieved his goal.
This is an important book for anyone who dreams of quitting their day job and living their own life. Thanks Seth!
A good meditation on the shift of paradigm the world is going through. Sort of a Hot, Flat, and Crowded from the perspective of creativity. Of course, those who are most creative have always pushed the edge of change in every field, Godin joins the chorus of voices pointing out that that is one of the most valuable qualities to have in the information age and throws down the gauntlet for the life creative.
Broker/Realtor in Springfield IL with The Real Estate Group. Avid Self-Help and Business "Reader" with an emphasis on communication. Also a closet science nerd and former rock star :)
I think I've "read" all of Seth's books. My fav of the bunch was Tribes. It encourages all of us to engage with the like-minded in a compelling way, and our Tribe will form. It's a "Rah rah!" book that reminds us that we all have a unique story to tell, and that there is an audience for it.
But this is about The Icarus Deception. TID is about what Seth refers to as "Art." More specifically, your unique Art, and how your fears are hindering you from flying closer and closer to the sun.
Being a musician and Realtor, this book hit me from two sides. From my music side, it has completely encouraged me to be much more free with my ideas, and to stop making someone else's Art. From a business perspective, Seth has always inspired me to get outside the box and stay there for a while. TID keeps me on the path, or off of it I suppose.
Seth reads his own work. He's very good at it, as he should be with the 1000s of talks he has given over his career. The pace is nice. I listened to a majority of TID on a 10 hour late night drive across the Midwest. Seth kept me awake.
Definitely worth a monthly credit. If you like Seth's other works, you'll not be overly surprised but indeed satisfied. If this is your first Seth Godin book, you'll be both.
The writer truly believes in his work but the working world isn't as technologically advanced as much as Godin would like us to believe in the book - at least not yet. Just ask the hundreds of highly educated artists out there in the service businesses.
I have to think about the Icarus analogy - I mean no one should fly too high with complete abandon because they will eventually get burned - this is after all a timeless cautionary tale for a reason. It is a nice thought though and I'm sure it was for Icarus too. And although I'm sure that it is not practical for everyone's situation in life, this work is probably a good gift for a college student / high schooler who is artistic and business driven. Still, I am glad that I gave it time and a listen.
This is a must read for educators, business folks, and human beings in general. The material can be very far reaching if spread to the right places! As a newly retired educator, I can affirm that this is not the direction that our educational system is headed, but the leadership needs to have this material in hand... and as quickly as possible for the sake of the students! (Quite frankly, it will be very welcome to the teaching artists in the classroom!)
Seth Godin is a genius! Now that I am working in my own business, I hear him quoted everywhere I go. This book is one of the many reasons why.
I have bought about 3 Godin audios and like the content. Is it a life changer, no. He does a great job weaving in Icarus and flying too high and too low. Give it a try if you don't have a Godin book.
Inspiring and Actionable
Seth's delivery is always refreshing and adds color to the content
This book was motivating in so many ways that I will re listen to for on ging inspitation
Godin books are almost always good, and rarely great. This one is awesome. It's stuffed full of aphorisms, so if you're feeling skeptical you can pick it apart as idealism, but I loved it.
The only thing to complain about for me is how slowly he reads the book. I'm quite glad the app allows me to adjust the playback speed -- even at 2x speed, listening and comprehension felt natural.
You need to listen regularly to get the full messages
Short and to the point
A few of them
Seth always keeps it real and The Icarus Deception is no exception. I love how he has changed the whole 'entrepreneurial mentality' into an artist mentality and gave plenty of advice for people who don't just want to be a cubicle inhabitor. I particularly liked the section where he gives advice to friends and family of people who have, what some may call 'wild cards' in their lives. That's the part that's especially good for parents.
"Overly long and repetitious"
I had high expectations of this book as Seth Godin seems to be held in high reverence. I deliberated whether to purchase this book or his purple Cow book - I think I may have made the wrong decision.
As I listened and listened I became ever more frustrated. Godin gives us a history lesson about the industrial revolution and mechanisation and the organised management of labour in order to set the scene. All perfectly understandable and relevant to his take on the way we are now and the way he believes we should be.
Once we get the drift of his take on the way we should be / see ourselves the message is easily understood. What frustrated me was that he then proceeds to say the same thing over and over with only a slight variance on the story.
The premise of the book in itself is what gives himself and the reader a "get out" clause. If people don't understand you or like what you're doing then that's their fault - you just keep on making art as he calls it. Just believe in what you're doing and everything will eventually be alright.
That's great but if you don't listen to your customer and keep on delivering things people don't want or need or are willing to buy in to, then there comes a point when reality takes a hold and you may need to have a re-think.
That stance could well work for Godin and for many others that have already achieved a certain level of success in their personal and business lives. It's the attraction of the masses and the crowd mentality - "if he's doing it, it must be good". read as if Godin wrote it, it must be good.
My analogy would be to consider a famous artist for example and because of their status / notoriety they will get people to buy even the most ridiculous of things in the name of art. The buyer doesn't need to explain his purchase he just says it's a "Godin" for example. Social acceptance.
So, whilst what he says does bear true, I don't believe that this theory will be as easy to apply / work for everybody.
If it wasn't Seth Godin writing this would everybody buy in to it?
"Absolutely life changing"
I have read quite few self development books and something about NLP, but none of them actually changed my perspective and my life like this book. It really opened my eyes and liberated my creativity trapped by guilt and years of strict upbringing.
I LOVE this book and I highly recommend it to anyone who wants to wake up and Live
"The connection economy"
Brilliant performance. I love when authors read the books and Seth is one of the best, I've read the book and the audio version is the way to consume this book.
It builds on the premise that we are entering a new age, gone is the industrial and information economy and now is the time of the connection economy. The way to create connections is through art. To stand up and be counting, to risk failure, to say here I made this.
This is not a how to book, there are no 8 steps to creating art and win in the new economy. As Seth puts it, he provides a compass not a map.
"An excellent book"
I have been reading a lot on leaders of the future and felt this book was really excellent; explaining how what worked in the Industrial Age is not working for us now. The whole idea of " making art" was great and I particularly loved it when the author said if you are looking for the rules to being a leader, you are secretly wishing to be a manager. Definitely a worthwhile read/ listen.
The lack of Drama in this book is beautiful, yet it is absolute rocket fuel when it hits. It's had an immediate and profound effect on me, highly recommended!
"too much 'padding out'"
This book is simply too long and repetitive. Maybe I had high hopes as Seth is undoubtedly a guru and I admire his work but this is stretching out a one hour session into many hours. I persevered as I hate to waste my money and give in, but in reality I gained little after grasping the concept of the Icarus Deception and the few real ‘nuggets’ buried in all the padding. He states himself that critics are simply expressing their own opinion- and that is exactly what this is. It is my opinion is that there are better books out there.
This book came at just the right moment for me. Whilst starting a new venture and feeling the gut-wrenching fragility of the situation, Seth helped carry me through.
An excellent text for helping you step outside the comfort zone.
"One of the most uplifting books"
Precisely what I needed to start writing again. Godin understands the shifts in technology, marketing, business etc, but in this book applies it to 'art ' and left me inspired and writing.
Another great book from Seth his insight and views are an inspiration and help you focus on what's important to you. just remember to make art
"Classic Seth if a little underwhelming"
This is a worthwhile book with an argument which will help any reader understand the merits of initiative if they weren't believers before.
Personally I prefer Godins blog posts which, while covering topics in less detail get to the heart of their topics quickly.
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