What are you afraid of?
The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun.
The new truth: It's better to be sorry than safe. You need to fly higher than ever.
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art.
Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it. Steve Jobs was an artist. So were Henry Ford and Martin Luther King, Jr. To work like an artist means investing in the things that scale: creativity, emotional labor, and grit. The path of the artist isn't for the faint of heart - but Godin shows why it's your only chance to stand up, stand out, and make a difference.
The time to seize new ground and work without a map is now. So what are you going to do?
©2012 Seth Godin (P)2012 Random House Audio
Repetitive and contradictory at times, this is still an inspirational listen if you're an artist and/or concerned that you may not be utilizing your creative potential.
This is not a book of business strategy or tactics. It is purely inspirational writing. It worked for me. This is the Seth Godin book that was recommended to me repeatedly by trusted friends, and I enjoyed it more than I actually expected to. So much that I've recommended it to others, and will most likely give this a repeat listen.
This book has brought to the surface all of the things that an artist is and all that we struggle with. It has helped me embrace those things that I thought should be "fixed" and has given me a boost of confidence that my ways are different but no less effective. I highly recommend it to the artist and to anyone who loves one.
I will be listening to this throughout my entire life... it spoke to me... I recommend this gem to everyone... AWESOME!!!! Andy
I got goosebumps listening to the first section alone!!! This spoke to me louder than anything I have heard in a long time. I am so greatful that I just happened to stumble upon it. I was simply trying to find out who Seth Godin was after hearing a few of his top 10 quotes, my favorite being "We are all Special in our own way the moment we choose to be". But this book has truly been a gift.
Seth Godin helped me to understand that art isn't limited to people who paint, sculpt, etc. He made me discover art in everything that I do.
Seth is not reading his story. He's speaking to me about how I can change how I look at everything that I do.
Seth's passion comes through in his voice. His beliefs ring-out clearly to anyone willing to listen. You won't get that off the page of a book.
When Seth told me (paraphrasing): Don't wait for your CEO to pick you. Don't wait for your boss to pick you. YOU need to pick YOU. I'll never wait to be "ordained" by any human being again!
I began to understand Seth's power when I read "Purple Cow Marketing." He shows a dimension in the book that goes way beyond business. This is a very intelligent, insightful gentlemen that we all need to listen to.
Likely, and Ive recommended it to everyone.
It's equal to Good to Great
He talks well?
Ask better questions
I found this book great. He encourages you to step up and make it happen. He also adds great ways to deal w/ not be perfect, and you try.
Buy the physical book not the Audible version because the narration is terrible.
Like so many books of the nature the author is beating the same idea to death over and over with each new book.
Seth Godin likes to narrate his own work but unfortunately he really does't have the voice for it which really distracts from the information he is attempting to communicate.
Someone needs to tell Seth Godin that he is not the best person to narrate his own books and then hire a better narrator.
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