What are you afraid of?
The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun.
The new truth: It's better to be sorry than safe. You need to fly higher than ever.
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art.
Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it. Steve Jobs was an artist. So were Henry Ford and Martin Luther King, Jr. To work like an artist means investing in the things that scale: creativity, emotional labor, and grit. The path of the artist isn't for the faint of heart - but Godin shows why it's your only chance to stand up, stand out, and make a difference.
The time to seize new ground and work without a map is now. So what are you going to do?
©2012 Seth Godin (P)2012 Random House Audio
This is an instant classic by Seth Godin. I've been a huge fan ever since Tribes. This book will challenge you and make you think. Must listen!
I have listened to all of Seth Godin's book and have to say this one is my favorite. It appeals to the artists in all of us and reminds us that you too can create art. A great book for business people, musicians, bloggers, writers and anyone who would like to create something for the sake of creation.
I love Seth Godin - my favorite author. Tribes...Linchpin...Purple Cow...Free Prize inside...Meatball Sundae...love all of his books and own all of the recordings.
Like another reviewer...20 minutes into it I had to shut it off.
#1 - His voice ... I LIKE the fact that he reads his books...it adds to it. In this recording, he is flat - has no enthusiasm and is almost whispering. It will lull you to sleep.
#2 - We've heard all of this stuff before from him. It's good stuff, but it's freshman year 101 Seth Godin material. I was expecting master's level material since he felt another book warranted.
I am bored with it and will move on. The rest of his books are OUTSTANDING, however.
His books are the best out there. This one is a stinker.
He is whispering.
The concepts were profound and motivating, and hearing them from the man himself made the experience seem special.
Clear and pleasant voice, as well as his carefully tempered passion.
Seth said something like "I'm trying to get under your skin" to compel listeners to get off their butts and create art. At that moment, I realized he had achieved his goal.
This is an important book for anyone who dreams of quitting their day job and living their own life. Thanks Seth!
A good meditation on the shift of paradigm the world is going through. Sort of a Hot, Flat, and Crowded from the perspective of creativity. Of course, those who are most creative have always pushed the edge of change in every field, Godin joins the chorus of voices pointing out that that is one of the most valuable qualities to have in the information age and throws down the gauntlet for the life creative.
Broker/Realtor in Springfield IL with The Real Estate Group. Avid Self-Help and Business "Reader" with an emphasis on communication. Also a closet science nerd and former rock star :)
I think I've "read" all of Seth's books. My fav of the bunch was Tribes. It encourages all of us to engage with the like-minded in a compelling way, and our Tribe will form. It's a "Rah rah!" book that reminds us that we all have a unique story to tell, and that there is an audience for it.
But this is about The Icarus Deception. TID is about what Seth refers to as "Art." More specifically, your unique Art, and how your fears are hindering you from flying closer and closer to the sun.
Being a musician and Realtor, this book hit me from two sides. From my music side, it has completely encouraged me to be much more free with my ideas, and to stop making someone else's Art. From a business perspective, Seth has always inspired me to get outside the box and stay there for a while. TID keeps me on the path, or off of it I suppose.
Seth reads his own work. He's very good at it, as he should be with the 1000s of talks he has given over his career. The pace is nice. I listened to a majority of TID on a 10 hour late night drive across the Midwest. Seth kept me awake.
Definitely worth a monthly credit. If you like Seth's other works, you'll not be overly surprised but indeed satisfied. If this is your first Seth Godin book, you'll be both.
The writer truly believes in his work but the working world isn't as technologically advanced as much as Godin would like us to believe in the book - at least not yet. Just ask the hundreds of highly educated artists out there in the service businesses.
I have to think about the Icarus analogy - I mean no one should fly too high with complete abandon because they will eventually get burned - this is after all a timeless cautionary tale for a reason. It is a nice thought though and I'm sure it was for Icarus too. And although I'm sure that it is not practical for everyone's situation in life, this work is probably a good gift for a college student / high schooler who is artistic and business driven. Still, I am glad that I gave it time and a listen.
This is a must read for educators, business folks, and human beings in general. The material can be very far reaching if spread to the right places! As a newly retired educator, I can affirm that this is not the direction that our educational system is headed, but the leadership needs to have this material in hand... and as quickly as possible for the sake of the students! (Quite frankly, it will be very welcome to the teaching artists in the classroom!)
Seth Godin is a genius! Now that I am working in my own business, I hear him quoted everywhere I go. This book is one of the many reasons why.
I have bought about 3 Godin audios and like the content. Is it a life changer, no. He does a great job weaving in Icarus and flying too high and too low. Give it a try if you don't have a Godin book.
Inspiring and Actionable
Seth's delivery is always refreshing and adds color to the content
This book was motivating in so many ways that I will re listen to for on ging inspitation
There are no listener reviews for this title yet.
Report Inappropriate Content