What are you afraid of?
The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun.
The new truth: It's better to be sorry than safe. You need to fly higher than ever.
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art.
Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it. Steve Jobs was an artist. So were Henry Ford and Martin Luther King, Jr. To work like an artist means investing in the things that scale: creativity, emotional labor, and grit. The path of the artist isn't for the faint of heart - but Godin shows why it's your only chance to stand up, stand out, and make a difference.
The time to seize new ground and work without a map is now. So what are you going to do?
©2012 Seth Godin (P)2012 Random House Audio
Many useful points helped me see things differently. Seth Godin has a way of digging deep into thoughts in the back of our minds but don't always take time to explore.
I liked Seth's other books better, such as Purple Cow, Tribes, and Linchpin. However, this book has a good perspective as to staying too comfortable and not taking the necessary risks to be an impresario.
Repetitive and contradictory at times, this is still an inspirational listen if you're an artist and/or concerned that you may not be utilizing your creative potential.
This is not a book of business strategy or tactics. It is purely inspirational writing. It worked for me. This is the Seth Godin book that was recommended to me repeatedly by trusted friends, and I enjoyed it more than I actually expected to. So much that I've recommended it to others, and will most likely give this a repeat listen.
This book has brought to the surface all of the things that an artist is and all that we struggle with. It has helped me embrace those things that I thought should be "fixed" and has given me a boost of confidence that my ways are different but no less effective. I highly recommend it to the artist and to anyone who loves one.
I will be listening to this throughout my entire life... it spoke to me... I recommend this gem to everyone... AWESOME!!!! Andy
I got goosebumps listening to the first section alone!!! This spoke to me louder than anything I have heard in a long time. I am so greatful that I just happened to stumble upon it. I was simply trying to find out who Seth Godin was after hearing a few of his top 10 quotes, my favorite being "We are all Special in our own way the moment we choose to be". But this book has truly been a gift.
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