What are you afraid of?
The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun.
The new truth: It's better to be sorry than safe. You need to fly higher than ever.
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art.
Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it. Steve Jobs was an artist. So were Henry Ford and Martin Luther King, Jr. To work like an artist means investing in the things that scale: creativity, emotional labor, and grit. The path of the artist isn't for the faint of heart - but Godin shows why it's your only chance to stand up, stand out, and make a difference.
The time to seize new ground and work without a map is now. So what are you going to do?
©2012 Seth Godin (P)2012 Random House Audio
Of all the books seth godin had written, linchpin and this book, icarus deception are the best. Similar message, but with a different emphasis.
I was heaved into a world 34 yrs ago that made little sense to me. Not perplexing every answer was given. None ever satisfied. Preventing destructive governance by destroying satisfied me enough. It fit well with my own self destructive outlook. I found a new world hidden 4yrs past. Fascination flooded over me. I found my inner artist. I have used painting (canvas, clothing indoors and out) landscaping, home repair/ remodeling... In different ways of expressing my new passionate world. All are great connectors. This perception pushed me to renewed zeal and excitement. To have someone describe why this world is in its current state and what is being offered to us. Creation is a act of love and the micro image of god. I accept the views challenge and passion placed forward by such a wonderful heart and mind as I perceive. I will enjoy this book narration and lecture many more times. Thank you Sire! Mr. Godin I see the god in you! Thank you for your connections.
Book Review Haiku Mike
My second listen. It gets better every time. Godin reading is a treat. Challenging the notion of what is uncomfortable.
Many useful points helped me see things differently. Seth Godin has a way of digging deep into thoughts in the back of our minds but don't always take time to explore.
I liked Seth's other books better, such as Purple Cow, Tribes, and Linchpin. However, this book has a good perspective as to staying too comfortable and not taking the necessary risks to be an impresario.
This is not a book of business strategy or tactics. It is purely inspirational writing. It worked for me. This is the Seth Godin book that was recommended to me repeatedly by trusted friends, and I enjoyed it more than I actually expected to. So much that I've recommended it to others, and will most likely give this a repeat listen.
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