What are you afraid of?
The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun.
The new truth: It's better to be sorry than safe. You need to fly higher than ever.
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art.
Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it. Steve Jobs was an artist. So were Henry Ford and Martin Luther King, Jr. To work like an artist means investing in the things that scale: creativity, emotional labor, and grit. The path of the artist isn't for the faint of heart - but Godin shows why it's your only chance to stand up, stand out, and make a difference.
The time to seize new ground and work without a map is now. So what are you going to do?
©2012 Seth Godin (P)2012 Random House Audio
I often wondered how 7 hours could feel like such a long time while listening to this book. There are a lot of theories and a lot of talking and not a lot of practical application. I get that that was the point of the book, that you had to figure it out yourself, but it just wasn't really helpful to me.
This is the first Seth Godin book I've read, and I now understand why he's so popular. This is an insightful perspective on a new paradigm of work in what he terms the connection economy. Seth challenges you to find your art, face your fears, ship it and continue to do still until you succeed.
I really want to like Seth Godin. He draws you in with a good idea, but then it all descends into vapidity and repetition so quickly. I think his short blog posts are terrific, but they just don't scale into a book.
Seth Godin knows how to make you reflect on your situation and think of strategies to help you achieve your next art project. And for that, I thank him.
Serh Godin is a master in making us think. But his pace and rhythm while talking can throw people off. This book is a great way to break with the established system and create a new, fresh way of connecting with people. Read it.
Seth Godin is Seth Godin and its worth every penny. The audio on here was hard to listen to though. EQ was not right and it gave ear fatigue. Just being honest.
Mother. Grandmother. Elder. Sentinel. Serious Mentor. Veteran Advocate. Retired General. Geek & nerd. Christ-center & Spirit-led.
The Icarus Deception is an intellectual roller coaster, especially when listening to it, not reading it. There were perspectives that I so totally agreed with that the words that could have been my own and there were those which were absolutely counter to my world view. This is both a troubling and an inspiring book - and I suspect that is Seth Godin's intent.
This is a long, long, audio book and I had sometimes to just take a break from Godin's intense, in-your-face, style. This may be one of those books that are easier to read, when the voice in your head is your own.
There are several key ideas that I have taken from this book. First is the idea of resistance which is built upon Steven Pressfield's War of Art. So many times I feel that reluctance to get past the busy work of emails, voice-mails, meetings and chit chat to sit down and engage in substantive work that means something. Godin captures this dynamic so well. In like vein is Godin's idea of "shipping." This is placing our work product, our art, out into the world. Ship. Go. I hear his voice in my head and that is good. Finally, I appreciated the treatise on not being held captive to people's opinion and response to newly shipped "art" in the world. On the flip side, I think that Godin sets up a false dichotomy between the "industrialist" and the "artist." I personally think a world where everyone was an iconoclast would be just as dysfunctional as a world where everyone focused solely on the bottom line, quality standards, compliance, conformity, evolutionary development etc. In some places Godin seems to suggest that a person is either an industrialist drone or an artist. There is a lot of discussion about "the Industrialist"which sounds more like a political treatise than a motivational or intellectual one. In other places he suggests that both personas can coexist within us and the challenge is to be an artist and ship our work, work that is meaningful and connects.
All in all, if you are up for some serious intellectual engagement, listen to this book. If you want fluff, look elsewhere. Listening to and understanding this book takes effort.
It was bad from the very beginning, but I decided to patient, listened up to 60%. Still nothing changed. Just a set of superfluous slogans on how to live the too be proud of it, arranged into quite commiserated system that author trying to push into my head. Four hours of time wasted. Don't recommend to repeat my mistake.
"Repetative and boring with no real substance."
I cannot think of anyone that would enjoy this book
It is so repetative, constently chanting the same messages, but never once do it explain why the authors statements are correct or true; no facts or practical examples are given. It reminds me of a religious sermon where you need to just believe. It is an interesting theory (that we have all been brainwashed to underachieve), but I find it to be very poorly communicated. Also, the guy has one of the most boring voices I have ever heard.
probably 90% of it, as it repeats itself over and over and over again!
"Amazing book that contains Gold"
This book contains the truth about ourselves and our lives. Truth we may not notice in our everyday lives filled with constant struggle to measure up to the yardsticks given to us by media, society...
This book teaches, how to find capability of making art in everything you do. How to make art, how to not fear of making it.
This book had great influence on my life and I would recommend it to anyone wanting more from life, needing some encouragement, motivation and a permission to do what one was destined to do.
Life is not about complying, but about carving the path, leading the way, being true to oneself. Life is much more than we used to believe.
Again, highly recommended!
No fundamental advice, I couldn't finish the book because it just became irritating. I put on at night if a want to get to sleep.
Its was sold as an inspirational book.....it was far from that. Very philosophical stuff, maybe i missed the point, but this book should not be in the business catogory.
"Great and inspiring writer"
I love this book, bought it recently and has heard it all over about 4 times in 2 weeks. just can't let go of it. Keep the good work, this makes it your second book I have bought.
I am already a motivated individual and listening to this audio book took my focus to another level. The core concept of evolution by pushing past psychological boundaries and the old comfort zone seems obvious at first but the deeper in you get the more powerful Seth Godins message becomes. I loved the direct language and the pace which never seems to slow particularly. I recommend this book to any like minded person i meet. Thank you!!
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