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The Icarus Deception: How High Will You Fly? | [Seth Godin]

The Icarus Deception: How High Will You Fly?

In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.
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Publisher's Summary

What are you afraid of?

The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun.

The new truth: It's better to be sorry than safe. You need to fly higher than ever.

In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art.

Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it. Steve Jobs was an artist. So were Henry Ford and Martin Luther King, Jr. To work like an artist means investing in the things that scale: creativity, emotional labor, and grit. The path of the artist isn't for the faint of heart - but Godin shows why it's your only chance to stand up, stand out, and make a difference.

The time to seize new ground and work without a map is now. So what are you going to do?

©2012 Seth Godin (P)2012 Random House Audio

What Members Say

Average Customer Rating

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  •  
    Judy CARLSBAD, CA, United States 05-10-13
    Judy CARLSBAD, CA, United States 05-10-13 Member Since 2013
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    "Loved it!"
    What did you love best about The Icarus Deception?

    Seth Godin is a genius and knows how to read the tea leaves on the wall. Then he puts it together masterfully. Made me think quite a bit and if some portions do not apply to my life now, they did in the past and know I will benefit from his words in the future.


    0 of 0 people found this review helpful
  •  
    Travis United States 05-05-13
    Travis United States 05-05-13 Member Since 2013

    Husband/Dad/Son/Brother/Friend and Companion to my Dog Sheena! Love all things leadership, contemplative & introspective considerations, and organic growth.

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    "Engaged the entire book"
    Would you consider the audio edition of The Icarus Deception to be better than the print version?

    Yes... Hearing Seth read his own material adds the right tone and considerations for given aspects of the material.


    What did you like best about this story?

    This book kept me engaged the entire time. I looked forward to my 45 minute commute to and from work so I could listen to more. I believe totally in the foundation and premise of his position. There were great metaphors and stories to go along with each point. I will likely read this again. I also recommended to both my wife and my daughter.


    What does Seth Godin bring to the story that you wouldn’t experience if you just read the book?

    As noted above, the right tone and inflection can make all the difference ein the world. I was particularly appreciative of his book and even more appreciative of him reading it to me. I really connected with the book, the stories, and the main concept he offered.


    Was this a book you wanted to listen to all in one sitting?

    Yes


    0 of 0 people found this review helpful
  •  
    Kim 04-15-13
    Kim 04-15-13
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    "Seth Godin at his best"
    Would you recommend this audiobook to a friend? If so, why?

    I absolutely loved this gem of a book. It came at the perfect time when I was contemplating scary work and waiting for someone to give me permission to do it. It's happening now and Seth's thinking was a major catalyst. Another recommendation is Seth's Startup Business School podcast (free) - also brilliant! I'm listening to it for a second time. You can find it in iTunes.


    What was one of the most memorable moments of The Icarus Deception?

    Its all great.


    Which scene was your favorite?

    n/a


    Any additional comments?

    I really don't understand other reviews that complained about the speed of Seth's narration - I thought it was perfect?

    0 of 0 people found this review helpful
  •  
    Mike Henry Sr. 03-27-13
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    "Great Godin!"
    What made the experience of listening to The Icarus Deception the most enjoyable?

    This is an instant classic by Seth Godin. I've been a huge fan ever since Tribes. This book will challenge you and make you think. Must listen!


    0 of 0 people found this review helpful
  •  
    Rajesh Norcross, GA, United States 03-20-13
    Rajesh Norcross, GA, United States 03-20-13 Member Since 2014
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    "This book is a work of Art!"
    What did you love best about The Icarus Deception?

    I have listened to all of Seth Godin's book and have to say this one is my favorite. It appeals to the artists in all of us and reminds us that you too can create art. A great book for business people, musicians, bloggers, writers and anyone who would like to create something for the sake of creation.


    0 of 0 people found this review helpful
  •  
    Jeff Topeka, KS, United States 03-18-13
    Jeff Topeka, KS, United States 03-18-13 Member Since 2014
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    "A regurgitation of his other books"
    What did you like best about The Icarus Deception? What did you like least?

    I love Seth Godin - my favorite author. Tribes...Linchpin...Purple Cow...Free Prize inside...Meatball Sundae...love all of his books and own all of the recordings.

    Like another reviewer...20 minutes into it I had to shut it off.

    #1 - His voice ... I LIKE the fact that he reads his books...it adds to it. In this recording, he is flat - has no enthusiasm and is almost whispering. It will lull you to sleep.

    #2 - We've heard all of this stuff before from him. It's good stuff, but it's freshman year 101 Seth Godin material. I was expecting master's level material since he felt another book warranted.

    I am bored with it and will move on. The rest of his books are OUTSTANDING, however.


    Would you be willing to try another book from Seth Godin? Why or why not?

    His books are the best out there. This one is a stinker.


    What aspect of Seth Godin’s performance would you have changed?

    He is whispering.


    0 of 0 people found this review helpful
  •  
    Amazon Customer CHARLOTTE, NC, United States 03-05-13
    Amazon Customer CHARLOTTE, NC, United States 03-05-13
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    "Inspiring ideas read by the author himself"
    What made the experience of listening to The Icarus Deception the most enjoyable?

    The concepts were profound and motivating, and hearing them from the man himself made the experience seem special.


    What about Seth Godin’s performance did you like?

    Clear and pleasant voice, as well as his carefully tempered passion.


    Was there a moment in the book that particularly moved you?

    Seth said something like "I'm trying to get under your skin" to compel listeners to get off their butts and create art. At that moment, I realized he had achieved his goal.


    Any additional comments?

    This is an important book for anyone who dreams of quitting their day job and living their own life. Thanks Seth!

    0 of 0 people found this review helpful
  •  
    Marc Kailua-Kona, HI, United States 03-04-13
    Marc Kailua-Kona, HI, United States 03-04-13 Member Since 2011
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    "The Life Creative"

    A good meditation on the shift of paradigm the world is going through. Sort of a Hot, Flat, and Crowded from the perspective of creativity. Of course, those who are most creative have always pushed the edge of change in every field, Godin joins the chorus of voices pointing out that that is one of the most valuable qualities to have in the information age and throws down the gauntlet for the life creative.

    0 of 0 people found this review helpful
  •  
    Troy Springfield, IL, United States 03-02-13
    Troy Springfield, IL, United States 03-02-13

    Broker/Realtor in Springfield IL with The Real Estate Group. Avid Self-Help and Business "Reader" with an emphasis on communication. Also a closet science nerd and former rock star :)

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    "Picks up where other Godin Books Leave Off"

    I think I've "read" all of Seth's books. My fav of the bunch was Tribes. It encourages all of us to engage with the like-minded in a compelling way, and our Tribe will form. It's a "Rah rah!" book that reminds us that we all have a unique story to tell, and that there is an audience for it.

    But this is about The Icarus Deception. TID is about what Seth refers to as "Art." More specifically, your unique Art, and how your fears are hindering you from flying closer and closer to the sun.

    Being a musician and Realtor, this book hit me from two sides. From my music side, it has completely encouraged me to be much more free with my ideas, and to stop making someone else's Art. From a business perspective, Seth has always inspired me to get outside the box and stay there for a while. TID keeps me on the path, or off of it I suppose.

    Seth reads his own work. He's very good at it, as he should be with the 1000s of talks he has given over his career. The pace is nice. I listened to a majority of TID on a 10 hour late night drive across the Midwest. Seth kept me awake.

    Definitely worth a monthly credit. If you like Seth's other works, you'll not be overly surprised but indeed satisfied. If this is your first Seth Godin book, you'll be both.

    0 of 0 people found this review helpful
  •  
    1 02-28-13
    1 02-28-13 Member Since 2014
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    "New Perspectives for Changing Times"
    What about Seth Godin’s performance did you like?

    The writer truly believes in his work but the working world isn't as technologically advanced as much as Godin would like us to believe in the book - at least not yet. Just ask the hundreds of highly educated artists out there in the service businesses.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    I have to think about the Icarus analogy - I mean no one should fly too high with complete abandon because they will eventually get burned - this is after all a timeless cautionary tale for a reason. It is a nice thought though and I'm sure it was for Icarus too. And although I'm sure that it is not practical for everyone's situation in life, this work is probably a good gift for a college student / high schooler who is artistic and business driven. Still, I am glad that I gave it time and a listen.


    0 of 0 people found this review helpful
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