What are you afraid of?
The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun.
The new truth: It's better to be sorry than safe. You need to fly higher than ever.
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art.
Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it. Steve Jobs was an artist. So were Henry Ford and Martin Luther King, Jr. To work like an artist means investing in the things that scale: creativity, emotional labor, and grit. The path of the artist isn't for the faint of heart - but Godin shows why it's your only chance to stand up, stand out, and make a difference.
The time to seize new ground and work without a map is now. So what are you going to do?
©2012 Seth Godin (P)2012 Random House Audio
A good meditation on the shift of paradigm the world is going through. Sort of a Hot, Flat, and Crowded from the perspective of creativity. Of course, those who are most creative have always pushed the edge of change in every field, Godin joins the chorus of voices pointing out that that is one of the most valuable qualities to have in the information age and throws down the gauntlet for the life creative.
Broker/Realtor in Springfield IL with The Real Estate Group. Avid Self-Help and Business "Reader" with an emphasis on communication. Also a closet science nerd and former rock star :)
I think I've "read" all of Seth's books. My fav of the bunch was Tribes. It encourages all of us to engage with the like-minded in a compelling way, and our Tribe will form. It's a "Rah rah!" book that reminds us that we all have a unique story to tell, and that there is an audience for it.
But this is about The Icarus Deception. TID is about what Seth refers to as "Art." More specifically, your unique Art, and how your fears are hindering you from flying closer and closer to the sun.
Being a musician and Realtor, this book hit me from two sides. From my music side, it has completely encouraged me to be much more free with my ideas, and to stop making someone else's Art. From a business perspective, Seth has always inspired me to get outside the box and stay there for a while. TID keeps me on the path, or off of it I suppose.
Seth reads his own work. He's very good at it, as he should be with the 1000s of talks he has given over his career. The pace is nice. I listened to a majority of TID on a 10 hour late night drive across the Midwest. Seth kept me awake.
Definitely worth a monthly credit. If you like Seth's other works, you'll not be overly surprised but indeed satisfied. If this is your first Seth Godin book, you'll be both.
The writer truly believes in his work but the working world isn't as technologically advanced as much as Godin would like us to believe in the book - at least not yet. Just ask the hundreds of highly educated artists out there in the service businesses.
I have to think about the Icarus analogy - I mean no one should fly too high with complete abandon because they will eventually get burned - this is after all a timeless cautionary tale for a reason. It is a nice thought though and I'm sure it was for Icarus too. And although I'm sure that it is not practical for everyone's situation in life, this work is probably a good gift for a college student / high schooler who is artistic and business driven. Still, I am glad that I gave it time and a listen.
This is a must read for educators, business folks, and human beings in general. The material can be very far reaching if spread to the right places! As a newly retired educator, I can affirm that this is not the direction that our educational system is headed, but the leadership needs to have this material in hand... and as quickly as possible for the sake of the students! (Quite frankly, it will be very welcome to the teaching artists in the classroom!)
Seth Godin is a genius! Now that I am working in my own business, I hear him quoted everywhere I go. This book is one of the many reasons why.
I have bought about 3 Godin audios and like the content. Is it a life changer, no. He does a great job weaving in Icarus and flying too high and too low. Give it a try if you don't have a Godin book.
Inspiring and Actionable
Seth's delivery is always refreshing and adds color to the content
This book was motivating in so many ways that I will re listen to for on ging inspitation
Godin books are almost always good, and rarely great. This one is awesome. It's stuffed full of aphorisms, so if you're feeling skeptical you can pick it apart as idealism, but I loved it.
The only thing to complain about for me is how slowly he reads the book. I'm quite glad the app allows me to adjust the playback speed -- even at 2x speed, listening and comprehension felt natural.
You need to listen regularly to get the full messages
Short and to the point
A few of them
Seth always keeps it real and The Icarus Deception is no exception. I love how he has changed the whole 'entrepreneurial mentality' into an artist mentality and gave plenty of advice for people who don't just want to be a cubicle inhabitor. I particularly liked the section where he gives advice to friends and family of people who have, what some may call 'wild cards' in their lives. That's the part that's especially good for parents.
Yes. I have recommended it already to several people. This book is the line in the sand between the you that has doubts and the you that is a powerful artist. The Icarus Deception has changed my perspective on the work force and has inspired me to take part in the communications revolution doing what I truly love. This book is almost like a self help book because of all the powerful esteem boosting tips: such as: "abandon your world view", "you are not your art", and "learning allows you to become a participant instead of a spectator". It helped me answer a lot of questions for myself such as: WHY IS MY ART NOT WORKING? HOW DO I GET TO WHERE I WANT TO GO? HOW CAN I TAKE MY ART FURTHER? TID super pumped me up and has given me light on my projects and goals.
Seth Godin demonstrates conviction with every word he says. You can hear his passion in his voice. I truly believe him and his words are backed by real life examples. He expresses his vulnerabilities and is someone to be inspired by.
I did have an extreme reaction. I definitely laughed but more often I had stunned WOW moments. Gaps in my knowledge were filled. The book took me longer to listen then normal because I had to stop and take notes at every chapter :)
Read this. Enough said.
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