Over a decade ago came the Hypnotic Salesman: seven key principles of subliminal communication that teach anyone to sell directly to the subconscious, bypassing the part of the mind responsible for judging and evaluating. Originally designed to give the sales executives of a major national commercial radio group the edge over their competitors, twelve years later the Hypnotic Salesman II drills down on the seven most powerful sales persuasion techniques in the world today.
The secrets in this book will explode your closure rates, smash your targets and give you valuable insight into human motivation and persuasion. Craig Beck will explain each principle in detail and then show you how if you follow it directly with another you will create an unbreakable chain of events. Willpower and even a stubborn personality are no defence against these amazing but easy-to-learn techniques. What you will discover in this book will potentially change and improve your interaction with everyone in your life. Not just with sales prospects but with your friends, family, and partners too. People have used these techniques to blast their targets, improve their careers, understand their children better, and even find and attract the man or woman of their dreams.
©2012 Viral Success Ltd (P)2012 Viral Success Ltd
If it was really about hypnotic sales, I could have rate it more.
Though this work is a good introduction.
But it does not talk about hypnotic sale method...
The most interesting is the overall idea.
The least interesting are some ideas that I do not agree at all... Craig Beck's definition of the ego is to much Yungian for me... The same for his subconscious topic... Hum not convincing at all (even wrong for me!)
If it had really spoken about hypnotic sales method...
As an hypnotherapist I feel this is not a book over hypnotic sale methods...
But this is still a good introduction that I recommend...
not unless you are or want to be a car salesman
No, I would not. No at all what the book touts. If you want to be a great car salesman then I all mean buy this book. It will fill you with tricks and deception, but no real solid sales techniques. I question if Craig as any sales background at all.
He does present the story quite well. He is a joy to listen to.
Yes, ask for a refund
do yourself a favor. DON'T waste your money or your credits on this book.
I love how he communicated on my level. He spoke about things that I would understand.
My favorite character is Craig Beck because he is entertaining and informative.
Craig Beck's accent enhanced the story. Many non-British people, like myself, are drawn to British accents.
I only laughed at one joke that he made at the end. It was really funny.
I just finished listening to the book, and now I'm looking forward to applying it to my job where sales is key. I am looking forward to the better success rate with my work.
This book has improved my conversations and sales. It has shown me how to properly establish comfort and trust within the prospect. I teach dance but always had a problem speaking with customers. Not anymore, Thank you Craig.
I would recommend it to anyone in sales. Unlike many other sales books, it gives you to the point techniques which you can instantly implement into your pitch. Craig Beck keeps it interesting with his enthusiasm and sometimes anecdotal approach to each persuasion technique he teaches.
Yes I like the audio because I do not read books. Enjoy listening much better. Craig puts expression where it needs to be. I really enjoy listening to him!
The whole book
Really not applicable - this is not a story book and audible.com should do a better job of allowing us to rate books based on the type of book it is. But to answer the question the best I can - The experience of this book would not have been as effective without hearing the inflection of the author's voice and how he emphasizes certain points. Also, the author has a very pleasant English accent which makes the experience even greater in my opinion
Again - this is not a story book.
The author only list a small amount of pointers of selling relative to many other sales books that give many, many more sales pointers. So why am I so enthusiastic about this book??? Well, because the pointers this author gives are by far the most important ones a salesperson can use. The points he gives are extremely effective, and if used properly can increase a salesperson's income substantially. This is not an overstatement. It did mine and I've been selling for many years and have always been at the top. I have made significantly more income having listened to this book (3 times). I have read / listened to many sales books in my years and many are good and many are just so so but this one is the best and most effective (possibly only tied with "The New Science of Persuasion & Influence:- also by the same author). But The Hypnotic Salesman II is more basic as the other has more subtle / advanced techniques. Not that an experienced salesperson would not benefit greatly from The Hypnotic Salesman II, quite the contrary and I would definitely recommend listening to the The Hypnotic Salesman II first regardless if a novice of experienced salesperson.
Interesting focus on two very powerful techniques... the law of scarcity and the law of social proof. I like the way he tells real life stories to make his points.
"very useful element of persuasion"
a great book written on the fundamentals of people's/buyers' mindset and what matters to them and how they make a decision.
The explanation of the psychology of human beings and what are the most common important things to them
good explanations and comparisons however spends too many words on personal stories
well spoken great advice and tactics.
i would recommend it!
it is very useful... if your in sales
"Brilliant and informative."
Thanks Craig very much for passing on those words of wisdom...now to try and apply them!
"All about nothing"
A complete waste of time. Talk about going around the houses. Feel completely missold. Could have been condensed into one page.
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