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The Culture Code: An Ingenious Way To Understand Why People Around The World Live And Buy As They Do | [Clotaire Rapaille]

The Culture Code: An Ingenious Way To Understand Why People Around The World Live And Buy As They Do

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
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Publisher's Summary

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Rapaille's breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Culture Codes invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. We can learn to crack these Codes and achieve new understanding of why we do the things we do. He has used the Culture Code to help Chrysler build the PT Cruiser: the most successful American car launch in recent memory; helped Procter & Gamble design its ad campaign for Folger's coffee, one of the longest-lasting and most successful campaigns in the annals of advertising; and he's helped GE, AT&T, Boeing, Honda, Kellogg, and L'Oreal improve their bottom line at home and abroad. And now, in this fascinating audiobook, he uses it to reveal why Americans act distinctly like Americans and what makes us different from the world around us.

Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different and reveals the hidden clues to understanding us all.

©2006 Clotaire Rapaille; (P)2007 Gildan Media Corp

What Members Say

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  •  
    Eric Valparaiso, IN, USA 08-04-08
    Eric Valparaiso, IN, USA 08-04-08
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    "Mapping cultures"

    The Culture Code is a sweeping survey of historical culture types, marketing, sociology and modern cultural analysis. This is an excellent but wildly mislabeled book. It's audio introduction said something about self-improvement (which it relates to in a huge stretch). What it really is is a psychological view of 'the Other' in the sense of viewing other cultures, groups, and national populations.

    Rapaille spends a little time reviewing his successful consulting career to large corporations looking to define themselves and their products. This explains his background and provides the data for his series of case studies in how the code was developed and used. He uses archetypes, psychology, and language differences to explain why Germans buy the same vehicles as the French and Americans but for vastly different reasons. Yes, this does lead to generalizations and overstatements, but they are arguable points with interesting tangents.

    Listening to this book before listening to "Nudge" or "The Wisdom of Crowds" or after "Predictably Irrational" or "Microtrends" will amplify and clarify many of the general conclusions.

    9 of 9 people found this review helpful
  •  
    DS NH 08-14-13
    DS NH 08-14-13 Member Since 2012

    Say something about yourself!

    HELPFUL VOTES
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    "EXPLAINS SOOO MUCH"

    For anyone who is interested in other cultures... or interacts with other cultures... or wonders why other cultures do what they do.... this book is for you. I've been interacting with French culture for over 30 years and I STILL learned things that explained reactions that I never understood before.

    If that's not enough, it reinforced my intuitive understanding of American culture and explained aspects of our culture in ways I'd never thought of before.

    4 of 4 people found this review helpful
  •  
    Matt S. Ohio USA 06-09-11
    Matt S. Ohio USA 06-09-11 Member Since 2007
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    "Worth 6 Hours of your Time"

    Plenty of interesting observations here. I've worked for a Japanese-based company for 15 years, and the explanations/observations about this particular culture were spot-on (and, I'm sure my Japanese freinds would agree about the many more conclusions made about Americans).

    One warning: the Narrator's reading style really bothered me. I've purchased 20+ Audiobooks, and have never really been bothered by a narrator to this degree before. I got through the book by setting my iPhone to "2x" speed. Before buying, listen to the excerpt and make your own conclusion.

    4 of 4 people found this review helpful
  •  
    Vahe Montreal, Quebec, Canada 07-22-08
    Vahe Montreal, Quebec, Canada 07-22-08 Member Since 2007
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    "Dubious theories and unfounded science"

    A good fiction title and a nice "feel-good" reading but this book fails to satisfy the very basic rules of logic.

    One can propose a generalization of a phenomenon based on unique observations and, depending upon which school of epistemology you belong to, either treat it as a hypothesis that must yet be proven, or adopt it as theory until it is proven wrong (i.e., falsified). But in either case, the existence of a counterexample will shatter the claim. If you are willing to read Rapaille's book from a critical thinking perspective, you will find a counterexample to his theories on almost every page.

    7 of 9 people found this review helpful
  •  
    Andy Florida, United States 07-03-13
    Andy Florida, United States 07-03-13 Member Since 2013

    Say something about yourself!

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    "Title is misleading"
    Would you say that listening to this book was time well-spent? Why or why not?

    Based on title I was expected to learn more about "People around the world", but I mostly hear: Americans, Americans, Americans... with rare references to French, Japanese, and few other cultures. Book obviously should be titled "Why Americans Live And Buy As They Do".


    Would you recommend The Culture Code to your friends? Why or why not?

    Book does contain some interesting facts and observations, but nothing to rave about.


    Would you be willing to try another one of Barrett Whitener’s performances?

    Narration is too robotic like and annoying.


    1 of 1 people found this review helpful
  •  
    05-28-12
    05-28-12 Member Since 2009
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    "Conclusion was lacking"
    Would you say that listening to this book was time well-spent? Why or why not?

    The author has great insights


    What was your reaction to the ending? (No spoilers please!)

    He builds up all these stories just to kind of condone America's actions.


    What three words best describe Barrett Whitener???s performance?

    Insightful
    biased


    Was The Culture Code worth the listening time?

    yes. I'm not dismissing his writing I am saying he wasn't neutral, even though he started out really well.


    1 of 1 people found this review helpful
  •  
    Felicia Burnaby, BC, Canada 01-04-10
    Felicia Burnaby, BC, Canada 01-04-10
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    "Good book - poor narrator"

    This was a very interesting book. A quick, easy "read"... The most annoying aspect of the book was the robot like narration. Awful. Could've been a much more enjoyable experience had they selected a more upbeat narrator.

    1 of 1 people found this review helpful
  •  
    LESLEY PORTLAND, OR, United States 06-05-12
    LESLEY PORTLAND, OR, United States 06-05-12 Member Since 2007
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    "Interesting book, worst narrator I've ever heard."

    This is an interesting book but the audio version is horrible. The narrator seems to be trying to imitate the sound of a programmed voice.

    1 of 2 people found this review helpful
  •  
    John Chamblee, GA, United States 03-07-09
    John Chamblee, GA, United States 03-07-09 Member Since 2009

    I'm a lawyer and mediator. I represent businesses in disputes with their insurers and in other complex litigation. I also assist machinery companies and manufacturers (primarily international) with equipment sales, non-disclosure agreements, and business issues. I also mediate commercial disputes.

    HELPFUL VOTES
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    "Fascinating insights"

    This is a fascinating book. There are amazing insights here, although you may not agree with everything Rapaille says. The narration is first rate.

    0 of 0 people found this review helpful
  •  
    Nima Heydarian 11-21-08 Listener Since 2008
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    "Must Read"

    Must read for everyone. I loved the book. Amazing information.

    0 of 2 people found this review helpful
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