Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization.
The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build "shareability" into all your content, and the new role of promotion, distribution, and SEO in a very competitive, digital world. Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code.
©2015 Mark W. Schaefer (P)2015 Mark W. Schaefer
Business attorney and problem solver. Passionate about serving people in a manner that makes them better.
Thoughtful and timely.
I read this book because I wanted find better ways of getting my content and brand to people who are more likely to read my content and hire me for services. This book is packed with ideas, strategies, and suggestions for doing just that. I am now on my second read to more thoroughly dissect and incorporate the author’s thoughts and suggestions into practices. Read this book if you are ready to go to the next level in reaching your target market.
While I have found many good bits of information in this audiobook it has been extremely difficult to get through. I believe it is the author who is reading himself and how and where he chooses to pause and put emphasis doesn't seem to flow very well with the content.
This is my seventh audiobook but the first that failed to keep my attention while listening. Schaefer does provide some very useful tidbits, but I can't help but wonder if I should have bought the hard copy of the book rather than the audible.
Many chapters are filled with list upon list of tips advice, and ideas, however often times by the third point I've completely lost sight of the list topic and he generally makes no effort to remind the listener of the relevance.
Solid useful content throughout the whole work. Usually I skip sections, but in this case I was afraid I would miss something useful. You'd think this guy was a content marketer or something!!
I like non-fiction, real-world, how-to books (and apparently hyphenated words) that give you real road-maps and resources to help you succeed. Reminded me of Tom Peters' Thriving on Chaos with all of the real world stories of case studies and results but focused on Content Marketing.
I recently attended a webinar with Mark as the main presenter. Seems like a genuinely good guy with great experience and knowledge to share. Very helpful to a small biz guy like me looking for mentors and knowledge. He puts it all out there on the blog and in social media, but I still recommend spending a few bucks to buy the work to use as a resource/reference.
To say marketers are full of fluff, unfounded optimism and compulsively herald the next new thing, regardless of if it comes true or not (Google+) would be a gross understatement. Luckily you won't find any of that here!
The candor and down to earth advice in this book can't be overstated. This is by far one of the better books you'll listen to all year. I recommend it enthusiastically!
inspiring as well as informative. i feel much better equipped to tackle the often overwhelming world of online content development. Mark has such a wonderful presentation style. He truly becomes like a friend; a really cool, smart, helpful friend
This book is fantastic for anyone involved in creating content. As a content marketer it was full of excellent insights that have helped me to deliver even better content.
I rated it so highly that I've even bought the hard copy !! I wanted to look back through certain chapters and re-read, because there's so much information in this book the first reading is just the beginning!
Say something about yourself!
A good summary of concepts and ideas in this discipline. The "Alpha Audience" emphasis in the book has driven me to focus on it more going forward.
It is an excellent audiobook. I always prefer when the author reads non-fiction. There is practical and actionable information.
There was only the narrator who also was the author.
This was the first one I have listened to.
"Definitely worth a listen!"
Mark's book is not only full of useful tips on how to get your content out there. His manner and delivery is also humble and easy to listen to. if like me, you enjoy this kind of topic, then this book should absolutely be on your wish list.
"good 'inspiration' book but..."
this is a excellent book for getting you excited about content marketing. my only comment (just in case the author reads these) is I'd have liked a few more detailed actions to take away with me. very knowledgeable individual however and well worth a listen.
"Learned Some Gems"
Really enjoyed the sincere and genuine delivery of the author. I generally only like to buy audio books where the writer is narrating. It adds credibility and punch.
Whilst Mark Schaefer covered many content marketing pearls of wisdom I've learned before, there were some fresh and insightful twists.
Externally useful and relevant book. This will be one I re-listen to.
You can't get better than that.
Thankyou Mr Schaefer.
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