• The Art of the Start

  • The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
  • By: Guy Kawasaki
  • Narrated by: Paul Boehmer
  • Length: 6 hrs and 48 mins
  • 4.1 out of 5 stars (515 ratings)

Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.
The Art of the Start  By  cover art

The Art of the Start

By: Guy Kawasaki
Narrated by: Paul Boehmer
Try for $0.00

$7.95 a month after 30 days. Cancel anytime.

Buy for $14.61

Buy for $14.61

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companies - whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack.

Kawasaki provides readers with GIST - Great Ideas for Starting Things - including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

©2008 Guy Kawasaki (P)2009 Tantor

Critic reviews

"Kawasaki covers the basics in an effectively casual tone." ( Publishers Weekly)
"His newest work addresses entrepreneurs who want to grow beyond being a company of one as well as innovators who work for large companies." ( Library Journal)

What listeners say about The Art of the Start

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    226
  • 4 Stars
    156
  • 3 Stars
    88
  • 2 Stars
    28
  • 1 Stars
    17
Performance
  • 4 out of 5 stars
  • 5 Stars
    129
  • 4 Stars
    90
  • 3 Stars
    60
  • 2 Stars
    16
  • 1 Stars
    12
Story
  • 4 out of 5 stars
  • 5 Stars
    134
  • 4 Stars
    89
  • 3 Stars
    66
  • 2 Stars
    11
  • 1 Stars
    7

Reviews - Please select the tabs below to change the source of reviews.