The Art of the Start will give you the essential steps to launch great products, services, and companies - whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack.
Kawasaki provides readers with GIST - Great Ideas for Starting Things - including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
©2008 Guy Kawasaki; (P)2009 Tantor
"Kawasaki covers the basics in an effectively casual tone." (Publishers Weekly)
"His newest work addresses entrepreneurs who want to grow beyond being a company of one as well as innovators who work for large companies." (Library Journal)
Would have loved to have listened to this because it came highly recommended but the tinny expressionless voice of the narrator sounded like it was piped from a computerized text-to-speech program and was intolerable to listen to. Had to buy the book.
Sure as long as it was better performed.
The re-read value of this book is high. There are lessons and ideas that need to be worked into the scheme and approach of every endeavor, business or otherwise...
No, but I was please with the narration...
Guy is a very believable fellow. I can relate to him. Common sense is the best business growth tool.
Write a business plan for yourself and with your team, not have a consultant write it.
This was my first.
No, but I listened to it twice because it was so practical.
I've always enjoyed Guy Kawasaki. I wish many times that I have grown up in the culture of Silicon Valley as he and so many of our brightest entrepreneurs have.
He is such an entertainer and is one of my few marketing heroes.
It didn't dissapoint. It never does with Guy. He has mastered the art of keeping wanting, coming back for more.
I like the simple practical structure of the 10 slide business plan, mapped to the word document. SO many start ups, and wanna be's and strategic planners could benefit immensely by just following an old principle that Guy teaches - KISS, Keep It Simple, Stupid. Or is that Stupid Simple these days?
Examples always help to drive the point home and make the read something easier to share. I will remember so many lessons because of the stories that make the point.
One in particular is taking your report, printing it out and throwing all but the first two pages in the garbage, then with what is left ask yourself, is this interesting enough to invest in, or
I think the audible organization of audio material is very helpful. I tend to find myself falling asleep from time to time, or loosing focus or want to go back to a particular point and want to be abel to find it quickly. Sleep patrol, 30 second back up and smart bookmarks handle all that for me. SInce I prefer to see things written down, and I can't really do that while I'm driving, Audible recordings manage that challenge very nicely.
While it was a decent listen and I don't regret the time spent (albeit I listen during my commute), it wasn't something I gained a lot out of. The book is written much like a horoscope; keep the concept wide, provide few specifics and everyone can find a way to say, "yeah, that makes sense." Kawasaki does a decent job of discussing start-ups and how to get the ball rolling, but I would argue that he could have achieved much more if he would have targeted a niche audience and written from that perspective. He opted to increase sales rather than reach a target...
Nothing really stood out about this book. Somehow, I expected more from an Apple evangelist.
Here's an example.. Not all of them are really validated: Don't use a company name starting starting at end of alphabet, like Xylinx. Use a verb -- I googled... I xeroxed! Someone forgot to fix/explain/proof read.Another one: Sinatra's test is stated as a valid test!
I wish all business book/textbook writers could learn a thing or two from Guy. He's original, practical and effective. Buy the book, buy the audiobook and go on his website (garage.com) and watch his presentation.
This is wonderful book. So, as the title itself I rank it 5, but you should simply read it, and not listen. As audio-book I rate it 1.
There are things you need to read, and not listen.
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