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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything | [Guy Kawasaki]

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
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Publisher's Summary

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companies - whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack.

Kawasaki provides readers with GIST - Great Ideas for Starting Things - including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

©2008 Guy Kawasaki; (P)2009 Tantor

What the Critics Say

"Kawasaki covers the basics in an effectively casual tone." (Publishers Weekly)
"His newest work addresses entrepreneurs who want to grow beyond being a company of one as well as innovators who work for large companies." (Library Journal)

What Members Say

Average Customer Rating

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Performance
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  •  
    Craig Plainfield, NJ, United States 01-16-12
    Craig Plainfield, NJ, United States 01-16-12 Member Since 2012
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    "A tremendous inspiration and practical work"
    What made the experience of listening to The Art of the Start the most enjoyable?

    Guy is a very believable fellow. I can relate to him. Common sense is the best business growth tool.


    What was one of the most memorable moments of The Art of the Start?

    Write a business plan for yourself and with your team, not have a consultant write it.


    Have you listened to any of Paul Boehmer’s other performances before? How does this one compare?

    This was my first.


    Was this a book you wanted to listen to all in one sitting?

    No, but I listened to it twice because it was so practical.


    0 of 0 people found this review helpful
  •  
    Rick EL PASO, TX, United States 12-03-11
    Rick EL PASO, TX, United States 12-03-11 Member Since 2014
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    "Starting From Where You Are is Key"
    What made the experience of listening to The Art of the Start the most enjoyable?

    I've always enjoyed Guy Kawasaki. I wish many times that I have grown up in the culture of Silicon Valley as he and so many of our brightest entrepreneurs have.
    He is such an entertainer and is one of my few marketing heroes.


    What was your reaction to the ending? (No spoilers please!)

    It didn't dissapoint. It never does with Guy. He has mastered the art of keeping wanting, coming back for more.


    Which scene was your favorite?

    I like the simple practical structure of the 10 slide business plan, mapped to the word document. SO many start ups, and wanna be's and strategic planners could benefit immensely by just following an old principle that Guy teaches - KISS, Keep It Simple, Stupid. Or is that Stupid Simple these days?


    Was there a moment in the book that particularly moved you?

    Examples always help to drive the point home and make the read something easier to share. I will remember so many lessons because of the stories that make the point.
    One in particular is taking your report, printing it out and throwing all but the first two pages in the garbage, then with what is left ask yourself, is this interesting enough to invest in, or


    Any additional comments?

    I think the audible organization of audio material is very helpful. I tend to find myself falling asleep from time to time, or loosing focus or want to go back to a particular point and want to be abel to find it quickly. Sleep patrol, 30 second back up and smart bookmarks handle all that for me. SInce I prefer to see things written down, and I can't really do that while I'm driving, Audible recordings manage that challenge very nicely.

    0 of 0 people found this review helpful
  •  
    William 11-29-11
    William 11-29-11
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    "Broad Brush Stroke"

    While it was a decent listen and I don't regret the time spent (albeit I listen during my commute), it wasn't something I gained a lot out of. The book is written much like a horoscope; keep the concept wide, provide few specifics and everyone can find a way to say, "yeah, that makes sense." Kawasaki does a decent job of discussing start-ups and how to get the ball rolling, but I would argue that he could have achieved much more if he would have targeted a niche audience and written from that perspective. He opted to increase sales rather than reach a target...

    0 of 0 people found this review helpful
  •  
    Sean roseville, CA, United States 11-06-11
    Sean roseville, CA, United States 11-06-11
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    "great book"

    great book shows alot of things people may know they do but not know what it means

    0 of 0 people found this review helpful
  •  
    Amazon Customer AUSTIN, TX, United States 05-07-11
    Amazon Customer AUSTIN, TX, United States 05-07-11 Member Since 2014
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    "Fell far below expectations"

    Nothing really stood out about this book. Somehow, I expected more from an Apple evangelist.

    1 of 2 people found this review helpful
  •  
    Keshav Union city, CA, United States 04-22-11
    Keshav Union city, CA, United States 04-22-11 Member Since 2013
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    "Some good, some bad ideas... monotone voice."

    Here's an example.. Not all of them are really validated: Don't use a company name starting starting at end of alphabet, like Xylinx. Use a verb -- I googled... I xeroxed! Someone forgot to fix/explain/proof read.Another one: Sinatra's test is stated as a valid test!

    1 of 2 people found this review helpful
  •  
    Tiran North Vancouver, BC, Canada 12-10-09
    Tiran North Vancouver, BC, Canada 12-10-09 Member Since 2007
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    "Not exactly meant for MBA's"

    I wish all business book/textbook writers could learn a thing or two from Guy. He's original, practical and effective. Buy the book, buy the audiobook and go on his website (garage.com) and watch his presentation.

    1 of 2 people found this review helpful
  •  
    Baurzhan Almaty, Kazakhstan 05-31-11
    Baurzhan Almaty, Kazakhstan 05-31-11 Member Since 2015
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    "Created to read, not listen"

    This is wonderful book. So, as the title itself I rank it 5, but you should simply read it, and not listen. As audio-book I rate it 1.

    There are things you need to read, and not listen.

    0 of 1 people found this review helpful
  •  
    Paul Gardner 09-16-10

    Conductor of Magical Publishing

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    "Love it!"

    I'm a couple of months into starting up a slightly disruptive publishing company called TimeStarvd. This book, along with Kawasaki's previous works, helped me to take the leap!

    0 of 2 people found this review helpful
  •  
    Bradley Selkirk, Manitoba, Canada 11-19-09
    Bradley Selkirk, Manitoba, Canada 11-19-09 Member Since 2015
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    "doesn't inspire confidence"

    I still don't understand why I should care who you are or want to be anything like you. I hear you on net@night and you sounded fairly interesting and then I get fooled into listening to this thing? telling me to give away free t-shirts and keep my power point presentations short? What world do you live in where any of this is of any relevance. Most of the advice is "don't rely on your human instints rely instead on a list of my ideals".

    it's telling that the next book I had a urge to listen to was Machiavelli's The Prince. There is a world view I can relate to. the 21st century truly is a terrible place if I need to more like Guy Kawasaki to be successful. I imagine he is a very short man.

    1 of 11 people found this review helpful
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