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The Art of the Start 2.0 Audiobook

The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

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Publisher's Summary

Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.

The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004 The Art of the Start has been the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this audiobook will guide you through an adventure that's more art than science: the art of the start.

©2015 Guy Kawasaki (P)2015 Tantor

What Members Say

Average Customer Rating

4.4 (523 )
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 (309)
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4.4 (469 )
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4.4 (469 )
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Performance
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  •  
    Lee Chapel Hill, NC, United States 06-15-15
    Lee Chapel Hill, NC, United States 06-15-15 Member Since 2007
    HELPFUL VOTES
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    "Like a collection of about.com articles"

    This book is one inch deep and a mile wide. A new tip every ten seconds, it is like a collection of lame internet articles. I'm not saying the advice is bad, I just dont find these kind of tips very helpful. It is the opposite of a book like The Lean Startup by Eric Ries, which takes a profound idea and explores it in depth.

    45 of 49 people found this review helpful
  •  
    ElusiveSasquatch Columbus, Ohio 04-12-15
    ElusiveSasquatch Columbus, Ohio 04-12-15 Member Since 2017
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    "It's ok, nothing groundbreaking. Poor narration"

    The narration was distracting. Also it seems like they blended 2 narrations. The tone / voice in the 2nd half sounds different. Same guy but different sound. Many of the phrases just sounded so cheesy with this reader. The content was ok. I've heard lots of entrepreneur audiobooks and this was more of the same.

    29 of 32 people found this review helpful
  •  
    John Padgett 04-27-15 Member Since 2014
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    "Overall worth it"

    Good info - had helpful insights - especially for tech startup .

    Performance of narrator not my favorite but not as bad as others said.

    7 of 8 people found this review helpful
  •  
    Scott Wozniak 04-07-15 Member Since 2017
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    "Real deal from 1 of the fathers of Silicon Valley"

    Guy tells it like it is to founders of any organization. With humor, blunt honesty, and example after example, he covers the practical business of starting. From font size in a pitch presentation to tips for a launch event to company culture to sales--he gives you the good, the bad, and the ugly. Great read.

    11 of 13 people found this review helpful
  •  
    David San Jose, CA United States 09-12-15
    David San Jose, CA United States 09-12-15 Member Since 2012
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    "Great primer for any entrepreneur"

    Full of real-world examples and actionable trip, this is a great book for any entrepreneur - or someone considering becoming one.

    6 of 8 people found this review helpful
  •  
    Amazon Customer 04-12-15
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    "Misleading Description"

    This is not a guide for anyone starting anything. It is only for tech startups. If you are anything other than a 20-something nerd starting up a tech company from your parent's basement, look for a different book.

    23 of 35 people found this review helpful
  •  
    James 06-09-15
    James 06-09-15 Member Since 2016
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    "Get Started"

    Great if you are starting anything important. I am required to use 3 more words for the review. Now I have exceeded that. Seriously though - you should listen to this.

    7 of 11 people found this review helpful
  •  
    B.Miles 07-21-15
    B.Miles 07-21-15 Member Since 2014
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    "Condensed Masterclass in Entreprenership"

    A masterclass of entrepreneurship condensed into easily digestible bites. Hope to meet Mr. Kawasaki at some point and thank him for this book and his work in Rush Hour and Legend of the Drunken Master. :)

    4 of 7 people found this review helpful
  •  
    Ed Shepherdson 03-06-17 Member Since 2017

    Perpetual student of learning.

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    "Good, to the point advice for all Entrepreneurs"

    I have seen Guy Kawasaki speak on several occasions, what I have enjoyed each time is his authenticity. He believes what he says and I truly believe the advice he is giving he really wants to help people, so there is no bullshitaka.

    The advice is real, the Q & A theme made it more of a conversation than a book reading, I thought it provided great insight.

    Enjoyed it. Have recommended it to others, as it was recommended to me.

    0 of 0 people found this review helpful
  •  
    Mark Toney, AL United States 02-05-17
    Mark Toney, AL United States 02-05-17 Member Since 2005
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    "Comprehensive"

    Art of the start 2.0 is a detailed and comprehensive guide to starting a business. It goes into great detail on funding, promoting and growing a small business. I found many of the question and answer sections to be informative and applicable. Narration is good and the length is about right to ensure the message doesn't get mired down in minutia.

    0 of 0 people found this review helpful

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