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The Art of Negotiating the Best Deal  By  cover art

The Art of Negotiating the Best Deal

By: Seth Freeman, The Great Courses
Narrated by: Seth Freeman
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Publisher's summary

Negotiation is a big part of life - from buying a car or a house, taking a new job, or working out a serious conflict. Yet it's easy to believe we're usually at a disadvantage - that others are born negotiators, while we are not. Nothing could be further from the truth. Negotiation is a skill that just about everyone can learn to do well.

Presented by a master negotiator, these 24 lectures teach you how to approach all phases of a negotiation and deal with a wide range of problems. Professor Freeman shows you how to negotiate effectively in both competitive and collaborative situations. You learn the art of handling sharp tactics, haggling, psychological traps, and other challenges, while always being "hard on the problem and soft on the person" - which is the key to achieving a mutually beneficial outcome.

The course is organized around a mnemonic device, developed by Professor Freeman, that can serve in any negotiation situation. Called "I FORESAW IT," this indispensable framework guides you in assembling the strongest possible case, showing you how to evaluate such factors as creative options, independent criteria, and your best alternative to a negotiated agreement. Professor Freeman enriches his presentation with scores of fascinating anecdotes and case histories that vividly demonstrate what works and what doesn't when you sit down at the negotiating table.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2014 The Great Courses (P)2014 The Teaching Company, LLC

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Comprehensive and a Joy to Listen To

Covers a very wide range of negotiation theories and principles.
It is very well presented. Professor Seth Freeman does a good job of keeping the listener engaged in each lecture which lasts approx 30 mins.
This course is suitable for absolutely everyone as it covers general negotiating principles suitable for everything we deal with in life;- family/relationship issues, salary, contracts at work etc..
There are some similarities with this course and the Great Course The Art of Conflict Management by Professor Michael Dues. I'd recommend them both :-)

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Good lecture style and usable information

I liked this professor's delivery of the content. I also appreciate the mnemonics used: "I FORESAW IT" and "WIN LOSE". They help me remember the topics and their application in context. I would recommend this lecture series to others.

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Great!

Insightful, yet simple to understand.
It taps on your inner convictions about negotiations, dialogue, and empathy.
Many thanks Dr. Freeman

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an enjoyable and extremely helpful lecture

Seth Freeman presents a wonderful lecture with information and advice usable in everyday life

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well written

well written enjoyed the lesson. teacher definitely understands the course he is teaching. will purchase more negotiation books by him

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wow

wonderful business and life instruction. highly recommend.i may go back and listen again. thank you.

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Becoming an artist

Just as you thought that your art is perfected this book shows you that one can sometimes neglect important things.
Great book with good insights which makes one reflect on strategies used and to improve your own abilities

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    4 out of 5 stars

boring but good knowledge

I'm an auditory learner and can listen to boring things and retain the information. This course was helpful and give a good well-rounded concept 2 negotiation. I have taken some sales training and this was a lot more towards the concept of negotiation, versus sales. super boring, but that's what I signed up for and it was worth the money

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Very Informative

The first half is very good. The second half really starts becoming touchy feely. Still worth the listen / watch.

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A book for everyone that lives in this world

Highly recommended to all the ages from the moment we start deal with people and situations ! ! !

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