NY Times Bestseller – Debuted #1 Amazon – Debuted #1 Barnes & Noble
WHAT THEY SAY!
Acclaimed by leaders in education, business & personal growth
"Cliff Michaels delivers a powerful path to profits, passion, and purpose."
Tony Hsieh – CEO, Zappos.com, #1 NY Times Bestseller, Delivering Happiness
"Cliff’s writing is full of creativity, inspiration, and practical lessons. I highly recommend this book."
Blake Mycoskie – Founder TOMS Shoes, #1 NY Times Bestseller, Start Something That Matters
"The 4 Essentials is a fun read. Like Cliff, it’s full of passion with a blend of new ideas and timeless wisdom." Dave Logan – Former Associate Dean, USC Marshall Business School, #1 NY Times Bestseller, Tribal Leadership
In The 4 Essentials of Entrepreneurial Thinking, Cliff Michaels dispels the myth of born entrepreneurs and proposes a paradigm shift in global education. Cliff first takes readers on an inspiring personal journey, sharing his triumphs and tribulations as a young entrepreneur in real estate and technology. From his dropout days at USC where he challenged curriculum standards, to his riveting Diary of a Dot-Com where he discovered purpose in life and business, Cliff’s story has audiences on the edge of their seats! He then unleashes a dynamic system of timeless lessons in a series of witty stories on life skills, action strategies, core values, and purpose principles.
On the cutting edge of personal and professional growth programs, and an education activist for 20 years, Michaels draws on mentors from da Vinci, Edison, Mozart, and Einstein to modern icons like Jobs, Oprah, Branson, Spielberg, Hsieh, and Mycoskie. Featuring over 100 amazing people and pithy quotes, Michaels sets a new standard for academic and corporate training. Street-smart & thought provoking, The 4 Essentials isn’t just for entrepreneurs. It challenges all of us to earn a real-world MBA – your Masters in Basic Abilities. Part memoir and part manifesto, The 4 Essentials are now taught in top schools & companies worldwide. Cliff Michaels Academy also provides Essential learning for life, leaders, and entrepreneurs at CliffMichaels.com
GIVING BACK MISSION:
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©2012 Cliff Michaels (P)2013 Cliff Michaels
When I picked up this audiobook, I expected a few cutting-edge entrepreneurial secrets, but- WOW! -what I got was SO MUCH MORE! It was a compelling, laugh-out loud, tear-jerking, and transformational journey from "How to be successful in business" to "How to have a better life" and then "How your success can help improve the world". Truly uplifting and inspiring!
Drawing from personal experience and the creme de la creme of success icons, Cliff Michaels ties together innovative entrepreneurial principles, quick but powerful exercises, and a comprehensive overview of what it takes to be successful on all levels. This is a MUST READ for anyone in high school or older. There's so much wisdom and practical help condensed in this masterpiece.Thank you, Cliff!
Absolutely. I thoroughly enjoyed reading the book The 4 Essentials. But what makes the audiobook unique is that Cliff narrates his book himself. While some authors should stick to just writing, Cliff's authentic enthusiasm comes alive during the narration. It's a more-engaging experience because it's as if Cliff is in the room telling his story and sharing his observations of other dynamic leaders and entrepreneurs.
Accuired this audible with high hopes based on high ratings. Don't be fooled like I was. I listened the first 1 hour hoping to learn something, just a little bit. Instead the author uses this as a chance to go on and on about his completly normal teenage years, without anything to be learned. Dont buy this. It is full of non essential and I simply want my hour back.
I am an IT contractor by night and a real estate investor by day, learning to reinvent myself with discipline, integrity, and determination.
The author story line is very real and down to earth. Everyone makes mistakes, fails at doing something, and succeeds at doing what they dream about.
He uses inspirational quotes, comedy, and he is really goofy at times. It really brings the book alive as your listening to it. I have started laughing and smiling at work while I am listening to this book, people ask, "What are you smiling about?" My response, "I am listening to book that reminded me of a mistake I made in my professional career".
Cliff brings a comedy aspect along with a couple of bad jokes of course.
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