The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway.
In the book you'll learn why:
The 11 Immutable Laws of Internet Branding will also give you tangible information on how to successfully build your company, product, service, or self into a hot and profitable brand on the Internet. Specifically you'll learn how to:
With characteristic counterculture observations and signature marketing savvy, Ries and Ries bring their expertise to branding on the Internet, the most challenging problem in the world of marketing today. No one who wants to turn a brand into a global phenomenon should ignore their sage advice.
(P) and ©2000 HarperCollins Publishers, Inc., All Rights Reserved, Harper Audio, a division of HarperCollins Publishers
Somewhat dated - pre dot com bust and google... This book seems for those trying to build an internet only business - like ebay, yahoo. If looking for a book on helping your website this may not be for you (unless your going really big with large internet focus)
Every "immutable" law presented here has been broken and, subsequently, became the rule. This is a terribly out of date book -- written in the hacylon days of Yahoo and Amazon. Definitely pre-Google and pre-ebay. According to this book, audible.com shouldn't exist as the URL breaks one of the authors' laws.
It would have been good when it first came out; now it felt dated. For example, at time of writing, Yahoo was the most powerful portal. And Google was not mentioned once in the book.
They were good to listen to as readers; no complaints.
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