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Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company | [Seth Godin]

Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company

It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business. Best selling author Seth Godin leads the way, using Darwin's theory of evolution as a simple yet profound model.
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Publisher's Summary

It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business.

Most of us view change as a threat, and survival as the goal. Yet we work too hard to consider just getting by as our primary goal. In Survival Is Not Enough, best selling author Seth Godin provides a groundbreaking new way to organize companies to thrive during times of change. It contains a simple yet revolutionary idea: We can evolve our companies the same way nature evolves a species.

Darwin was right. Evolution is a fundamental force of nature, and Godin demonstrates how this force can be unleashed in any organization. The first step is to eliminate the anti-change reflex that's genetically coded into all of us. Once a company learns to "zoom" (embrace change without pain), it is much more likely to evolve. And a company that evolves can become ever more profitable.

Whether the market is up or down, whether technology is hot or not, in all industries, from retail to tech to restaurants, the organic approach to organizations described in this book will always outperform the competition. As long as our world is unstable, evolving businesses will win.

©2002 Do You Zoom, Inc., All Rights Reserved; (P)2002 Simon & Schuster Inc., SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster Inc.

What Members Say

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    Gerard SPRINGFIELD LAKESAustralia 08-04-06
    Gerard SPRINGFIELD LAKESAustralia 08-04-06
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    "Evolution analogy"

    Seth is a breath of fresh air as a rule but here he introduces the analogy of business growth to evolution of species which, although I understand the points he is trying to make, is in my view, the biggest load of tripe ever unpacked. Dog eat dog is not reality, "In the measure you give it will be given.." is. Suffice to say I found the analogy very distracting.

    2 of 2 people found this review helpful
  •  
    Charles o'fallon, MO, USA 07-03-03
    Charles o'fallon, MO, USA 07-03-03
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    "Bald is Beautiful"

    Seth strikes again. Like all of his previous efforts (business) Seth has an uncanny ability to look at business in an all new fresh way. I'm in sales, and get as much out of Seth's contributions as any traditional "Sales & Marketing" book.

    Z.

    8 of 11 people found this review helpful
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  • Adam
    SOUTHAMPTON, United Kingdom
    6/13/13
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    "Great ideas"

    As usual, great ideas and insight from Seth Godin. I must say I found this book a lot harder to understand and digest than his others. Maybe I'm just less familiar with his ideas here than other areas but I think with what's being discussed that's going to be the case for a lot of people.

    Definitely recommended regardless though 5/5.

    0 of 0 people found this review helpful
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