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Sun Tzu and the Art of Business | [Mark McNeilly]

Sun Tzu and the Art of Business

Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage.
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Publisher's Summary

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy The Art of War. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations.

Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage. He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, AT&T, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

©2000 Mark R. McNeilly; (P)2009 Audible, Inc.

What Members Say

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  •  
    Anil Kappa Princeton, NJ 12-26-11
    Anil Kappa Princeton, NJ 12-26-11 Member Since 2007

    Anil Kappa

    HELPFUL VOTES
    1
    ratings
    REVIEWS
    1
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "sucks"
    What disappointed you about Sun Tzu and the Art of Business?

    It did not explain the principles of Sun Tzu


    What could Mark McNeilly have done to make this a more enjoyable book for you?

    I expected the author to explain Sun Tzu principles and then cite examples of application of those principles in business. the examples picked were weak. I think he did not connect with audience like me who is frequently reading business and leadership books


    You didn’t love this book... but did it have any redeeming qualities?

    I dropped listening to this book halfway through, it is not worth my time and totally a waste of my money. I wish they would refund my money or my credits


    1 of 1 people found this review helpful
  •  
    Brett United States 12-05-12
    Brett United States 12-05-12
    ratings
    REVIEWS
    2
    2
    Overall
    Performance
    Story
    "Good but not great"
    What did you like best about Sun Tzu and the Art of Business? What did you like least?

    Much easier to translate into business scenarios than by just reading "The Art of War" itself.


    How would you have changed the story to make it more enjoyable?

    Give more business example from more companies, and use both mom & pop size companies all the way up to G.E.


    Which character – as performed by Michael McConnohie – was your favorite?

    All equal


    Could you see Sun Tzu and the Art of Business being made into a movie or a TV series? Who should the stars be?

    Yes as a short series 5 - 6 episodes, one on each chapter.


    Any additional comments?

    It was good, but could have been great if thought out better.

    0 of 0 people found this review helpful
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