Social Media: Best Practices Audiobook | Deaver Brown | Audible.com
We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
product image

Social Media: Best Practices

Social Media is good term for one-on-one communication with customers and a critical emphasis on survival and productive efforts by all organizations - for-profit, non-profit, educational, governmental, and unions. Marketers have long done this with ads, coupons, in-store discounts, premiums, and other such things. Now many are drilling down and capturing names, email addresses, and individual information.
Regular Price:$3.49
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Social Media is good term for one-on-one communication with customers and a critical emphasis on survival and productive efforts by all organizations - for-profit, non-profit, educational, governmental, and unions. Marketers have long done this with ads, coupons, in-store discounts, premiums, and other such things. Now many are drilling down and capturing names, email addresses, and individual information.

This audiobook emphasizes how to empower customers and potential customers to reach out to your organization in a two-way dialogue, much like the old Greek Marketplace, where people talked one-on-one and shared ideas that they were passed along.

Social Media emphasizes best practices, how to listen until it hurts, and how to modify one's perspective and that of your organization. From social media, for example, publisher Simply Magazine learned to feature audiobooks versus software, lecture length versus longer length (except in fiction), and to emphasize subject matter such as self-development and health that customers want. Simply Magazine also learned to price high enough for value and low enough for impulse buying.

Social Media makes an important point: let the customer lead you by listening closely, daily, and adjusting as you learn more. Best practices include asking "What does the customer want?" Are you providing it? Are you getting out of the way, so the customer can get what they want?

©2011 Simply Magazine (P)2011 Christina Brown

What Members Say

Average Customer Rating

3.0 (13 )
5 star
 (3)
4 star
 (0)
3 star
 (5)
2 star
 (4)
1 star
 (1)
Overall
3.0 (8 )
5 star
 (2)
4 star
 (0)
3 star
 (3)
2 star
 (2)
1 star
 (1)
Story
2.9 (8 )
5 star
 (2)
4 star
 (0)
3 star
 (3)
2 star
 (1)
1 star
 (2)
Performance
Sort by:
  •  
    Doaa Amman, Jordan 04-26-12
    Doaa Amman, Jordan 04-26-12 Member Since 2012

    Used to be a great reader, now i'm aspiring to be a great listener as well.

    HELPFUL VOTES
    16
    ratings
    REVIEWS
    79
    13
    FOLLOWERS
    FOLLOWING
    2
    0
    Overall
    Performance
    Story
    "This book may have been more useful few years ago"

    The book was probably more interesting few years ago, when social media was still a new thing. Someone new to the topic will find it a good introduction though. The narration was not great but clear enough.

    0 of 0 people found this review helpful
  • Showing: 1-1 of 1 results

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

CANCEL

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.