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Small Is the New Big: And 193 Other Riffs, Rants, and Remarkable Business Ideas | [Seth Godin]

Small Is the New Big: And 193 Other Riffs, Rants, and Remarkable Business Ideas

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
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Publisher's Summary

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

Collected here for the first time are eight years of his very best blog posts, magazine columns, and e-books. Small is the New Big offers ideas and stories that can change how you work, what you buy, and how you see the world.

It's an entertaining snapshot of Godin's fiercely original brain. Who else would argue that Fluffernutter was a brilliant business model? That we need a service that charges to send e-mail? That you can learn more about design at Hershey Park than at an Apple store, and more about marketing at summer camp than at b-school?

All of these riffs add up to a few essential themes:

  • Small is the new big because big has gone from a huge advantage to a liability.
  • Authentic stories spread and last, but lies get exposed faster than ever.
  • The ability to change fast is the single best asset for any person or organization.
  • Aretha was right: Respect is the secret to success.
  • It's easier than ever to become remarkable. There's no excuse for sticking with mediocrity.

    ©2006 Seth Godin; (P)2006 HighBridge Company

  • What the Critics Say

    • Audie Award Finalist, Business Information/Education, 2007

    "[Godin] presents a collection of essays that are thoughtful and wise." (Booklist)
    "This compilation from the marketing guru's popular blog showcases the spontaneous energy that makes his voice stand out so boldly." (Publishers Weekly)

    What Members Say

    Average Customer Rating

    4.0 (300 )
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    4.1 (36 )
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    4.2 (37 )
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    Performance
    Sort by:
    •  
      J. Dock DK 09-24-06
      J. Dock DK 09-24-06 Listener Since 2006
      HELPFUL VOTES
      6
      ratings
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      7
      1
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      Overall
      "some god some bad"

      I would say this is 20% excellent points, 30% interesting opinions that I do not necessarily agree with and 50% tedious trivialities.

      6 of 6 people found this review helpful
    •  
      Wendykenney. Mesa, AZ, United States 10-01-06
      Wendykenney. Mesa, AZ, United States 10-01-06
      HELPFUL VOTES
      234
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      "Old is the new new?"

      I love Seth's work, but if you're looking for new material, this isn't it. Rather it's a collection of blogs that have previously been published. I really didn't enjoy this book as much as previous ones.

      5 of 5 people found this review helpful
    •  
      Chris miami, FL, United States 10-03-06
      Chris miami, FL, United States 10-03-06
      HELPFUL VOTES
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      Overall
      "it's ok"

      maybe a little better than ok, but not all that. Somewhat inspirational, some very good points. It does have content scattered throughout. Better for you than listening to the radio. Not as clear cut as Seth Godins other books, but still informational.

      3 of 3 people found this review helpful
    •  
      Gerardo Austin, TX, United States 06-18-12
      Gerardo Austin, TX, United States 06-18-12 Member Since 2011

      Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.

      HELPFUL VOTES
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      "Required for Seth Godin's fans"

      If you like Seth Godin's book, this is an audiobook you will enjoy. Mind you: there is no theme or central idea. This seems like simply a compillation of popular blog post read by Seth. Good content, just not extraordinary

      2 of 2 people found this review helpful
    •  
      John Germantown, MD, USA 10-04-06
      John Germantown, MD, USA 10-04-06 Member Since 2001
      HELPFUL VOTES
      3
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      "Insightful enjoyment"

      I am a Seth Godin fan, and regularly read his blog. This collection of essays is excellent and well suited to audio. If you enjoy hearing disruptive ideas and then trying to apply them to your business -- you will like this book

      3 of 4 people found this review helpful
    •  
      Jason Aurora, IL, United States 08-25-06
      Jason Aurora, IL, United States 08-25-06 Member Since 2002
      HELPFUL VOTES
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      "Great nuggets"

      I don't agree with everything Seth puts out in this book but I do agree with about 90% of his ideas and strategies for building a better business. Most of it's common sense advice that most people just overlook. Some of it is a re-hashing from his other books and some of it relies on you needing to have read Purple Cow. All in all a higghly entertaining and insightful listen. I recommend it to any budding entrepreneur or someone who's is at all interested in changging their lot in life.

      1 of 1 people found this review helpful
    •  
      Victor Murfreesboro, TN, USA 12-08-07
      Victor Murfreesboro, TN, USA 12-08-07
      HELPFUL VOTES
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      "It's not the content but the reader"

      This selection is an example of an small topic made too long and the reader was poor. The tone of voice ruined the whole experience. Folks, there is a better way to spend your time.

      10 of 16 people found this review helpful
    •  
      David Bedford, MA, USA 10-18-06
      David Bedford, MA, USA 10-18-06
      HELPFUL VOTES
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      "Fresh Thinking"

      A great book for expanding the way you look at your life and running a business.

      2 of 3 people found this review helpful
    •  
      tom kendall petaluma, ca United States 08-08-13
      tom kendall petaluma, ca United States 08-08-13 Member Since 2012
      HELPFUL VOTES
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      "Holy Crap Seth Godin Is Right!"
      What did you love best about Small Is the New Big?

      Where do I start. The best mix of Laugh out Loud entertainment, remarkable insights and genius observations about how the little guy can not only survive but thrive all in one place. Thank you Audible foe what you do. I would have never discovered Seth or any of the other authors who have set my hair on fire about the "new" or social media. I had no clue what was waiting out there because I don't make time to read. Always on the go , an audio book is the only thing for me. This is the shift that Seth speaks of. Correct me if I am wrong but i would categorize it that way. What a wonderful discovery Seth Godin is. I'm all in. I just hope my competitors don't find out. Hell, but even if they do, their "status quo" types and I have a head start....

      Tom Kendall


      What was one of the most memorable moments of Small Is the New Big?

      The idea that mass e-mail , anonymous spammers, have ruined email for the rest of us that respect those we attempt to reach out to. Opt out is not the way to go. I am convinced that permission based marketing is the way to go. So here's how Seth inspired me to act. I am going to have my company, all 10 employees , record a 60 second video, all reciting "our story" to our prospects explaining in a fun manner, about 10 seconds apiece, explaining why we hope they will accept. or opt in, to our monthly newsletter, via e-mail. This will of course be in the form of an e-mailed link to the video. However, this message will come to them first in the form of a direct USPS letter, alerting them that they will be receiving the email within the next two weeks. I have no idea if this will work, but it will be a hell of a lot better than the anonymous , disrespectful , blind email. Wish me luck ....


      Was this a book you wanted to listen to all in one sitting?

      Yes, but Seth recommended against it.


      Any additional comments?

      I plan listening again soon. Great storyteller!

      0 of 0 people found this review helpful
    •  
      John Dawson Perth Western Australia 08-20-12
      John Dawson Perth Western Australia 08-20-12 Member Since 2011
      HELPFUL VOTES
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      "I found Godin!"
      Where does Small Is the New Big rank among all the audiobooks you’ve listened to so far?

      I'd say 9/10 rubber chickens just because I want room to move if I find something more amazing.


      What did you like best about this story?

      It was easy to understand, it made sense and made me take a new look at what I thought.


      What does Seth Godin bring to the story that you wouldn’t experience if you just read the book?

      I like it. The Audio book read by the author personalizes the experience and when you watch a video with Seth in (and you will after this) that whole brain science think kicks in and it just flows nicely.


      If you were to make a film of this book, what would be the tag line be?

      In the old days you would try to think outside the box, but in "small is the new big", Seth Godin pokes the box with a big stick!


      Any additional comments?

      I resisted reading Purple Cow because I didn't get the concept at the time, now I think I may go back and read it. This audio book converted me into being a fan of Seth's (ok I'm cheap) but seriously I like the ideas, I like "rifting" and I like the concept of "Poking the box". (If you're Australia it's not what you think!)

      0 of 0 people found this review helpful
    • Showing: 1-10 of 14 results PREVIOUS12NEXT
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    • Nick
      Southampton, Hants, United Kingdom
      4/16/11
      Overall
      "Perfect when you need to boost your creativity"

      I love Seth's books, he has an incredible energy and excitement about everything he does. This is an amazing book on so many levels. It contains lots of great marketing ideas, but also many things that will set you thinking laterally. I recommend reading a couple of pieces at a time, as they sink in you will be surprised at all the other stuff that pops into your head.
      One author who is better to hear than read.

      1 of 1 people found this review helpful
    • KL
      Birmingham, United Kingdom
      12/23/12
      Overall
      "Ideas always worth considering"

      You know what you're getting with Seth Godin - creative straight-talking... and he delivers again here. Nice bite-sized musings and rants - perfect for a journey on a bus or train.

      1 of 2 people found this review helpful
    • subangi+0404conepod
      london, United Kingdom
      4/14/11
      Overall
      "Very Good"

      This was a very good listen. I really like Seth Godin and the cover is great.

      0 of 0 people found this review helpful
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