-
Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- Narrated by: Seth Godin
- Length: 7 hrs and 27 mins
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What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
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!!!! Good !!!!! Should be a chapter, not book!!
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This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
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It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business. Best selling author Seth Godin leads the way, using Darwin's theory of evolution as a simple yet profound model.
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Publisher's summary
Collected here for the first time are eight years of his very best blog posts, magazine columns, and e-books. Small is the New Big offers ideas and stories that can change how you work, what you buy, and how you see the world.
It's an entertaining snapshot of Godin's fiercely original brain. Who else would argue that Fluffernutter was a brilliant business model? That we need a service that charges to send e-mail? That you can learn more about design at Hershey Park than at an Apple store, and more about marketing at summer camp than at b-school?
All of these riffs add up to a few essential themes:
Critic reviews
"[Godin] presents a collection of essays that are thoughtful and wise." (Booklist)
"This compilation from the marketing guru's popular blog showcases the spontaneous energy that makes his voice stand out so boldly." (Publishers Weekly)
"Godin is a skilled and dynamic presenter, and his originality and spontaneous style come across perfectly in audio.... Godin's enthusiast-self is the perfect irreverent marketer of his own ideas. Whether two sentences or 20 minutes, the topics provide thought exercise for anyone interested in the culture of innovation." (AudioFile)
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
-
Good, but a Little Misleading
- By Chris Love on 11-28-20
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The Simple Path to Wealth
- Your Road Map to Financial Independence and a Rich, Free Life
- By: JL Collins
- Narrated by: JL Collins, Peter Adeney
- Length: 6 hrs and 38 mins
- Unabridged
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Overall5 out of 5 stars 9,120
-
Performance5 out of 5 stars 7,704
-
Story5 out of 5 stars 7,638
This book grew out of a series of letters to my daughter concerning various things - mostly about money and investing - she was not yet quite ready to hear. Since money is the single most powerful tool we have for navigating this complex world we've created, understanding it is critical.
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1 out of 5 stars
-
Misleading, heavily biased
- By Cody Peralta on 07-19-19
By: JL Collins
-
Plan Your Year Like a Millionaire
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs
- Original Recording
-
Overall4.5 out of 5 stars 1,158
-
Performance4.5 out of 5 stars 1,124
-
Story4 out of 5 stars 1,123
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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3 out of 5 stars
-
Feel Good Book, only
- By Maggie on 01-06-24
By: Rachel Rodgers
-
The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
- Unabridged
-
Overall4.5 out of 5 stars 5,701
-
Performance5 out of 5 stars 5,025
-
Story4.5 out of 5 stars 5,022
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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1 out of 5 stars
-
Lost confidence in author
- By Amazon Customer on 07-11-20
-
Six-Figure Side Hustle
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 3 hrs and 42 mins
- Original Recording
-
Overall4 out of 5 stars 392
-
Performance4 out of 5 stars 376
-
Story4 out of 5 stars 376
Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
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4 out of 5 stars
-
Not For YOU!
- By S. Seigel on 03-02-24
By: Rachel Rodgers
-
Emotional Investment
- By: Fresh Produce Media
- Narrated by: Amanda Clayman
- Length: 5 hrs and 36 mins
- Original Recording
-
Overall5 out of 5 stars 17
-
Performance5 out of 5 stars 16
-
Story4.5 out of 5 stars 16
In Emotional Investment, therapist-turned-financial coach Amanda Clayman works with a range of people and couples to unravel money dilemmas. Along the way, Clayman gives us practical tools—both financial and emotional—that we can all use in our own lives.
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5 out of 5 stars
-
So honest and engaging to hear people’s money stories.
- By Jc on 04-12-24
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How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- By: Andrew Aziz
- Narrated by: Kevin Foley
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,303
-
Performance4.5 out of 5 stars 1,051
-
Story4.5 out of 5 stars 1,047
Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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3 out of 5 stars
-
Its a sales pitch
- By Xavier Foley on 02-08-18
By: Andrew Aziz
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Unabridged
-
Overall5 out of 5 stars 5,052
-
Performance5 out of 5 stars 4,352
-
Story5 out of 5 stars 4,297
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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1 out of 5 stars
-
You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
-
The Little Book of Common Sense Investing
- The Only Way to Guarantee Your Fair Share of Stock Market Returns, 10th Anniversary Edition
- By: John C. Bogle
- Narrated by: L. J. Ganser
- Length: 5 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,501
-
Performance4.5 out of 5 stars 2,059
-
Story4.5 out of 5 stars 2,036
The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
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1 out of 5 stars
-
One star for every point this 5 hour book makes.
- By Matt on 01-31-19
By: John C. Bogle
-
Invisible Women
- Data Bias in a World Designed for Men
- By: Caroline Criado Perez
- Narrated by: Caroline Criado Perez
- Length: 9 hrs and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,073
-
Performance4.5 out of 5 stars 2,683
-
Story4.5 out of 5 stars 2,655
Data is fundamental to the modern world. From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, treating men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias in time, money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates the shocking root cause of gender inequality and research in Invisible Women.
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2 out of 5 stars
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A statistical fire hose
- By B. Andresen on 09-11-19
-
The New Market Wizards
- Conversations with America's Top Traders
- By: Jack D. Schwager
- Narrated by: DJ Holte
- Length: 16 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 1,236
-
Performance4.5 out of 5 stars 1,007
-
Story4.5 out of 5 stars 1,005
In The New Market Wizards, successful traders relate the financial strategies that have rocketed them to success. Asking questions that listeners with an interest or involvement in the financial markets would love to pose to the financial superstars, Jack D. Schwager encourages these financial wizards to share their insights. Entertaining, informative, and invaluable, The New Market Wizards is destined to become another Schwager classic.
-
5 out of 5 stars
-
Good insight, even for experienced traders
- By josh on 09-27-16
By: Jack D. Schwager
-
Do Epic Shit
- By: Ankur Warikoo
- Narrated by: Ankur Warikoo
- Length: 3 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,059
-
Performance4.5 out of 5 stars 917
-
Story4.5 out of 5 stars 913
Ankur Warikoo is an entrepreneur and content creator whose deep, witty, and brutally honest thoughts on success and failure, money and investing, self-awareness and personal relationships have made him one of India’s top personal brands. In his first book, Ankur puts together the key ideas that have fuelled his journey—one that began with him wanting to be a space engineer and ended with him creating content that has been seen and read and heard by millions. His thoughts range from the importance of creating habits for long-term success to the foundations of money management.
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1 out of 5 stars
-
Epicly Sh*t
- By Anonymous User on 09-30-22
By: Ankur Warikoo
-
The Road Less Stupid
- By: Keith J. Cunningham
- Narrated by: Keith J. Cunningham
- Length: 11 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,197
-
Performance4.5 out of 5 stars 1,015
-
Story4.5 out of 5 stars 1,006
Years ago, after suffering a humiliatingly large dumb tax, it dawned on me that I have a seemingly unlimited ability to hit unforced errors and sabotage my business and financial success. I suspect you do, too. It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. I don't need to do more smart things. I just need to make fewer dumb mistakes. The vast majority of our dumb tax is a direct result of emotional, overly optimistic, and poorly thought out decisions.
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1 out of 5 stars
-
Couldn't finish it
- By Paul on 08-04-18
-
The Skeptic's Guide to Investing
- By: Ramon DeGennaro, The Great Courses
- Narrated by: Ramon DeGennaro
- Length: 3 hrs and 8 mins
- Original Recording
-
Overall5 out of 5 stars 3
-
Performance5 out of 5 stars 3
-
Story5 out of 5 stars 3
Satisfy the financial skeptic in you with The Skeptic’s Guide to Investing, a six-lecture Audible Original where you’ll learn how financial markets operate so you can become a wiser, savvier, safer investor. Along with a deep look at the inner workings of these powerful markets, Professor Ramon P. DeGennaro offers a wealth of insight into investment strategies, whether you’re already a stockholder or thinking of investing for the first time.
-
5 out of 5 stars
-
The delivery was exceptional
- By Debi Stovall on 04-24-24
By: Ramon DeGennaro, and others
-
Money. Wealth. Life Insurance.
- How the Wealthy Use Life Insurance as a Tax-Free Personal Bank to Supercharge Their Savings
- By: Jake Thompson
- Narrated by: Alan Caudle
- Length: 1 hr and 27 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,301
-
Performance4.5 out of 5 stars 1,069
-
Story4.5 out of 5 stars 1,060
America's elite have been using cash value life insurance to stockpile wealth for centuries. Used correctly, it is better described as a personal bank on steroids, and a financial bunker for tough times. To be clear, this audiobook is not about the typical garbage peddled by most insurance agents. Rather, an alternative to the risky investment strategies taught by Wall Street. It details a highly efficient form of cash value life insurance designed to supercharge your savings and stockpile wealth.
-
1 out of 5 stars
-
what the heck was this?
- By Gladys Torres on 10-20-16
By: Jake Thompson
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What listeners say about Small Is the New Big
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall3 out of 5 stars
- Christopher W Chrebet
- 10-03-06
it's ok
maybe a little better than ok, but not all that. Somewhat inspirational, some very good points. It does have content scattered throughout. Better for you than listening to the radio. Not as clear cut as Seth Godins other books, but still informational.
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3 people found this helpful
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Overall5 out of 5 stars
- John
- 10-04-06
Insightful enjoyment
I am a Seth Godin fan, and regularly read his blog. This collection of essays is excellent and well suited to audio. If you enjoy hearing disruptive ideas and then trying to apply them to your business -- you will like this book
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3 people found this helpful
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Overall5 out of 5 stars
- Elizabeth
- 07-29-10
Seth Delivers - Buy this now
Seth Godin is the pre-eminent marketing thinker of our time outside of Mal Gladwell his works are a MUST HAVE for any serious marketer or business executive/owner.
Buy this book then go buy every single other book Seth has written. You have my personal guarantee Purple Cow will revolutionize your views on marketing and All Marketers are Liars will cement the universal truths of the Web 2.0 world and beyond. Thank you Seth Godin.
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Overall2 out of 5 stars
- The Book Lady
- 10-01-06
Old is the new new?
I love Seth's work, but if you're looking for new material, this isn't it. Rather it's a collection of blogs that have previously been published. I really didn't enjoy this book as much as previous ones.
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5 people found this helpful
-
Overall1 out of 5 stars
- Victor McCauley
- 12-08-07
It's not the content but the reader
This selection is an example of an small topic made too long and the reader was poor. The tone of voice ruined the whole experience. Folks, there is a better way to spend your time.
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11 people found this helpful
-
Overall2 out of 5 stars
- J. Dock
- 09-24-06
some god some bad
I would say this is 20% excellent points, 30% interesting opinions that I do not necessarily agree with and 50% tedious trivialities.
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7 people found this helpful