A hands-on guide to the metrics that matter most to young tech startups.
In the early stages of a tech startup's life, it's hard to decipher the meaningful metrics from the distractions. How do you know if your product is working? Is it the number of new signups? Average amount of time spent on the site? Revenue, even if you don't have a revenue model yet?
In Scaling Lean, serial entrepreneur and author of the startup cult classic Running Lean Ash Maurya offers a tactical handbook for measuring and scaling a tech startup with maximum efficiency and efficacy. Maurya pairs real-world examples of startups like Airbnb and Dropbox with techniques and language from the manufacturing world to create a new model for measuring and describing an early stage startup's success. Scaling Lean is an indispensable handbook for startup founders graduating from the incubator stage to build their business in the real world.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2016 Ash Maurya (P)2016 Brilliance Audio, all rights reserved. Recorded by arrangement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC.
Probably so. There were enough examples in the book to get a feel for how to implement the ideas. However, it was difficult to follow because the flow seemed choppy.
I really liked the flow of the example he gave about how he tested product market fit when considering writing his book. I would have liked to see 20 more examples like that for various types of businesses.
Stop spending a lot of time developing a product before doing the market interviews. I have to start with learning what people consider a big problem and what solutions they value the most first. Shift from "inventor thinking" to "entrepreneurial thinking"
I almost did not buy it because of the title. i have read dozens of books on lean. I thought this one was about a ridged set of indicators and theory. i was wrong. Instead it was filled with practical information that I am applying in my daily work within a global enterprise. if you are trying to apply the lean startup method in the enterprise, this is the book for you. if you are already a lean practitioner and interested in lean startup, this book is for you.
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