Your business needs to scale.
In the author's own words, "I remember the day it hit me.... I was in Kiev when I got a call from my wife. She was in the hospital, having driven herself there during the middle of the night. She hadn't realized quite how ill she was, but in fact she needed surgery. Meanwhile, I was halfway around the world, and my children, who fortunately weren't very young, were alone. But they had to get themselves fed and off to school; their mother was in the hospital, and their father was far from home. I felt helpless and like a terrible husband and father. It took me three days to get home, three days during which I thought about the price of success.... Although I had created the successful business I had aspired to create, I was trapped. I couldn't make personal time for anything that was important to me if I expected to deliver the products and services I had promised to my clients. My physical presence was required, and there was no substitute. No one could fill in for me; no one could take my place. Of course, this gave me job security, but it came at the cost of not being able to take a vacation, or nothing would get done. I was living the life of a successful businessman, but it was not the life that I had intended. My physical presence was required at home, too. While I was on the road, I missed seeing my children grow up, let alone participating in their development. The concept of scale had become personal for me."
What is holding you back?
What happened to the author occurs to many entrepreneurs and business owners when they discover that their businesses have grown so large and become so successful that they have become trapped by their own success. Has this happened to you? A scalable business makes it possible to create passive income and grow the business by doing less and by doing so more thoughtfully. It takes effort on your part to truly evaluate each of the four keys of scale.
©2015 Cambio Publishing (P)2015 Cambio Publishing
Audible does not supply accompanying material for this book, yet Frank starts the book by stating such material is available on his website, where it's nowhere to be found. I could find no contact info to ask the author for it, and the link to his Twitter profile didn't work + he had a horrible stock photo of "his team" on his website (it made me cringe).
The extremely poor website presence of the author made lose all trust in his credibility as an online marketer.
The content overall? Solid, but without the written extra material, it's not easy to follow. The advice in the book is more centered towards conversion optimization than scaling a business. Advice on the latter is more rudimentary, and not really helpful to me.
Much better is Making Money is Killing Your Business by Chuck Blakeman – which even has its accompanying material available.
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