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Rule #1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week! | [Phil Town]

Rule #1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week!

In this book I'll show you how I turned $1,000 into $1 million in only five years, and then proceeded to make many millions more. I came to investing as a person who wasn't great at math, possessed zero extra cash, and wanted a life, not an extra three hours of work to do every day. Fortunately, I was introduced to The Rule.
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Publisher's Summary

Before I became "Phil Town, teacher of investing principles to more than 500,000 people a year", I was a lot like you: someone who viewed individual stock investing as way too hard to do successfully. As a guy who barely made a living as a river guide, I considered the whole process pretty impenetrable, and I was convinced that to do it right you had to make it a full-time job. Me, I was more interested in having full-time fun.

In this book I'll show you how I turned $1,000 into $1 million in only five years, and then proceeded to make many millions more. I came to investing as a person who wasn't great at math, possessed zero extra cash, and wanted a life, not an extra three hours of work to do every day.

Fortunately, I was introduced to The Rule.Rule #1, as famed investor Warren Buffett will tell you, is don't lose money. Through an intriguing process that I'll clarify in this book, not losing money results in making more money than you ever imagined. What it comes down to is buying shares of companies only when the numbers, and the intangibles, are on your side. If that sounds too good to be true, it's because the mind-set I'll be introducing you to leads not to bets but to certainties. Believe me, if there were anything genius-level about this, I'd still be a river guide collecting unemployment much of the year.

What I won't waste your time with is fluff: a lot of vague parables reminding you of what you already know and leaving you exactly where you started. This is the real deal, folks: a start-to-finish, one-baby-step-at-a-time approach that will allow you to retire 10 years sooner than you planned, with more creature comforts than you ever imagined.

©2006 Phil Town; (P)2006 Books on Tape

What the Critics Say

"Town's ability to break down that philosophy into a detailed, step-by-step program that can be understood by any reader with basic math skills is unique....Will leave readers feeling empowered and ready to manage their money themselves." (Publishers Weekly)

What Members Say

Average Customer Rating

4.0 (495 )
5 star
 (227)
4 star
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3 star
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Overall
3.9 (138 )
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Story
4.0 (140 )
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Performance
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  •  
    Keith Brooklyn, NY, USA 06-01-06
    Keith Brooklyn, NY, USA 06-01-06 Member Since 2005
    HELPFUL VOTES
    32
    ratings
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    16
    3
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    "Buy the book - not the audio!"

    5 Stars for the content; 1 Star for Audible.
    Great stuff! I'm excited about becoming a Rule#1 investor and have ordered the book. So I recommend you consider learning these skills and practicing this approach to investing.
    Unfortunately - for me at least - there are too many critical references to calculations, tables and lists of numerical data that make Rule #1 entirely inappropriate for an audio book. I might feel otherwise if the author and Audible were to make this key information available in downloadable PDF format (the way that "On Intelligence" by Jeff Hawkins does on this website). Imagine someone reading the financial tables of a newspaper to you while you try to draw a chart of it in your mind and you'll understand what I mean.
    That said, the segments that are less focused on numerical calculations and analysis offer some great learning value in the form of an audio stream.

    I can't wait to get my hands on the book!

    - Hope this helps!

    23 of 23 people found this review helpful
  •  
    Matthew Douglas, MI, United States 07-03-06
    Matthew Douglas, MI, United States 07-03-06 Member Since 2005
    HELPFUL VOTES
    26
    ratings
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    29
    5
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    FOLLOWING
    0
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    Overall
    "excellent book but..."

    Again I would give the hardcover book five stars but the Audible format 3. Not that the Audible format isn't well done and the narration is excellent. It's just that you need the book too. If I were to buy again I would buy the abridged version and the hardcover.

    Anyway, I found myself up 'till 5:00am with my MP3 player, the book, and my laptop browsing msn.money.com and the website given in the book. It was a bit of an overload but enjoyable information. I'll start paper trading in a few days and see how I do. It's an exciting prospect.

    15 of 15 people found this review helpful
  •  
    Chris The Colony, TX, USA 04-27-06
    Chris The Colony, TX, USA 04-27-06
    HELPFUL VOTES
    15
    ratings
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    3
    1
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    "Investing Bible"

    I have gone through dozens of books on investing lately and this is by far the best. The entire process of finding, buying and selling exceptional stocks is outlined step-by-step. This is not about some magic formula, this about finding stocks that have meaning to you, and would be proud to own, then doing a little homework to determine whether the stock meets fundamental criteria he believes crucial to growing companies. He shows you exactly where to find this information and the tools he uses to get in and out of market. A lot of his ideals are based on those of Warren Buffet and Benjamin Graham but updated for the modern age of internet.

    After being a somewhat of a day trader over past couple of years, I believe this is a great compromise between old school buy hold and short term investing. I cant wait to get started...

    15 of 15 people found this review helpful
  •  
    Christopher Brooklyn, NY, USA 02-02-08
    Christopher Brooklyn, NY, USA 02-02-08
    HELPFUL VOTES
    13
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    "Excellent book, Fair listen,"

    Rule #1 investing is an excellent book however the content requires a hard copy to follow all the charts and numbers. I will end up buying the hard-copy before I listen to the audio a second time. This is somewhat of a workbook that requires pen and paper note taking.

    12 of 12 people found this review helpful
  •  
    Jeanne Windsor, CO, USA 05-25-06
    Jeanne Windsor, CO, USA 05-25-06
    HELPFUL VOTES
    9
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    2
    1
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    Overall
    "Good; but need the book as well."

    This is an excellent book covering the basics of investing. I found that I needed to order the hardcover book as well, as much of the data on the audiobook is difficult to follow just by listening (a number of charts, formulas, and tables). Paired with the book, this is an excellent listen. As an audiobook alone, it is an enjoyable listen, but you won't get the full benefit of the text.

    9 of 9 people found this review helpful
  •  
    Amazon Customer Gainesville, Florida 05-14-06
    Amazon Customer Gainesville, Florida 05-14-06 Listener Since 2004
    HELPFUL VOTES
    40
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    41
    12
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    "Value Investing"

    If you are looking for a book to help you take control of your own financial destiny then I can't think of one better than Rule #1. Take Phil Town up on his offer to show you, step by step, how to invest like Warren Buffet and Benjamin Graham.
    Hey,I am never going to have the time to be a day trader. Neither am I willing to sit back and hope that my mutual fund manager does better than last year. Instead, this book offers a no-nonsense approach based on finding great values and waiting for your opportunity to buy them at a discount. I was immediately impressed by the logic behind this method, though I had lots of questions. Questions like: "How do you know what the true value of a company is?" and "How do you know when to make your move?" Sure enough, all of my questions were answered by the time I finished the book.
    I am frankly excited about trying this for myself. I see very little downside (after all, rule number one is "don't lose anything!") and I see the upside as being very, very good indeed.

    7 of 7 people found this review helpful
  •  
    07-14-06
    07-14-06 Member Since 2005
    HELPFUL VOTES
    24
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    4
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    Overall
    "Absolutely the BEST!"

    OUTSTANDING BOOK... Like other people that wrote reviews, I had to buy the hard back for detailed STUDY, but the audible download allowed me the time to listen once through to get the main ideas. I read the hardback twice. Must have book... Simply the best book on investing i have ever read and one of the most useful books of all time. Phil Town has masterfully guided this boat down some treacherous waters. (listen to chapter one and you will know what I am talking about)... Can't write any more, I have to go research three companies ;-)

    8 of 9 people found this review helpful
  •  
    Eric PASADENA, CA, United States 07-30-08
    Eric PASADENA, CA, United States 07-30-08 Listener Since 2006
    HELPFUL VOTES
    196
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    99
    41
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    7
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    Overall
    "A favorite."

    I haven't tried the investment methods prescribed in the book yet, but it seemed to make perfect sense especially after reading up on Warren Buffet. What I like the most about this book are the baby steps that Phil walks us through. I love the myths of investing section in the beginning of the book and the criticism of diversification and dollar cost averaging based on the assumed rationality of the market. Love the fact that we wouldn't need to keep track of hundreds of companies and simply invest in a few companies we love.

    3 of 3 people found this review helpful
  •  
    Sean Addison, TX, United States 09-10-11
    Sean Addison, TX, United States 09-10-11
    HELPFUL VOTES
    19
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    Performance
    Story
    "glad i listened...wish it had a pdf for the tables"

    easy to understand for someone with no background. feel that i learned a bunch. but wish it had a reference guide to download for all the charts, graphs and examples. may buy the physical book for further understanding.

    2 of 2 people found this review helpful
  •  
    Scott Santa Monica, CA, USA 02-19-08
    Scott Santa Monica, CA, USA 02-19-08 Member Since 2005
    HELPFUL VOTES
    4
    ratings
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    16
    1
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    0
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    Overall
    "Good but needs data sheet"

    This is the first financial book that I have downloaded here and was quite impressed. As with most investment books it could probably could be summed up in 20 pages (max) but then why would anyone buy it be it either in print or download.
    I found the information quite useful but it's one big (huge) failure is to include a data sheet(s) like the Jim Crammer books. I ended buying the book so I could get the formulas etc.
    I haven't made my millions yet but the information is useful and relatively simple once you are able to extract it.

    4 of 5 people found this review helpful
  • Showing: 1-10 of 29 results PREVIOUS123NEXT
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  • Nic Castle
    UK
    12/23/12
    Overall
    "waste of time and money"

    waste of time and money. There isn't much else to add. I would not recommend this book to anyone wanting to learn about investing money.

    1 of 2 people found this review helpful
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