The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales equals income. Yet many fail financially, not because they do not have great ideas or even good work ethic, but typically because they don't know how to, refuse to, are afraid to, or don't think that it is important to know how to sell.
Sales Dogs was written as the very first of the Rich Dad Poor Dad "how-to" advisor series to teach in a very fun and impactful way how to overcome the fears, the myths, and the obstacles to selling your products, services, or yourself. It teaches a simple, time-proven process of selling that will generate great income in most any business. The listener will learn to master the five most important selling skills, how to overcome any objection, manage a territory, and much more.
The audiobook quickly de-bunks the idea that you have to be an overly aggressive "attack dog" to be successful. It uses the metaphor of "man's best friend" to say that a great sales person is a like a loyal, persistent, and lovable canine. It stipulates that there are five different "breeds" or personalities of Sales Dogs that can each make a lot of money by playing to its strength. You will learn how to identify, maximize, and train to that strength, and also how to teach others on your team to do the same.
Great for those who are new to sales, those uncomfortable with selling, and those who want to get better fast.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2001 Blair Singer (P)2013 Hachette Audio
I wouldn't say this book was a waste of time, nor was it particularly inspired. Covers most of the basic ground rules and advice all sales books cover, without really giving anything new. The Sales Dogs angle was interesting, if you can get past the fact that every possible attribute is given the doggy makeover, which can become tedious.
For someone new to sales, it will be a good foundational book. For those more experienced in the field you might find yourself wanting.
As a point to the author - never self-narrate, stick to what you're good at, which is writing.
"A must for small business"
This helped me in three ways.
1 To find the time to embrace every connection even if that connection was not right for that time.
2 Communicate at every level and teach others and myself to never hide behind failure.
3 Ask "what is right for you?" then shut up and listen.
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