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Purple Cow Audiobook

Purple Cow: Transform Your Business by Being Remarkable

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Publisher's Summary

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.

©2002 Do You Zoom Inc.; (P)2009 Gildan Media Corp

What the Critics Say

"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." (Publishers Weekly)

What Members Say

Average Customer Rating

4.2 (1586 )
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Performance
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  •  
    Derek New Market, MD, United States 12-21-09
    Derek New Market, MD, United States 12-21-09
    HELPFUL VOTES
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    "A must read for all entrepreneurs"

    If there is a required reading list for entrepreneurs, this book should be at the top.

    9 of 9 people found this review helpful
  •  
    Ren Altona Gate, VIC, Australia 04-09-10
    Ren Altona Gate, VIC, Australia 04-09-10
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    "Classic Seth Godin"

    I've become a big fan of Seth Godin in recent months, and this audiobook didn't disappoint. The Purple Cow is the truly unique and remarkable product, service, benefit or feature that can make your brand stand apart from the countless boring - and floundering - brands out there.

    Godin's very good at weaving together his advice, anecdotes and theories, and I came away from Purple Cow feeling newly energized with creative and innovative ideas. The man himself is a living demonstration of the power of creative brand-building, and I hope his ideas keep flowing freely for a long time yet.

    6 of 6 people found this review helpful
  •  
    Sunny Cedar City, UT, USA 05-07-10
    Sunny Cedar City, UT, USA 05-07-10 Member Since 2011
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    "Excellent"

    I found this book so informative and interesting, that I listened to it twice. It is easy to listen to, and full of insight. I highly recommend this book to anyone in any line of work, especially small business owners.

    10 of 11 people found this review helpful
  •  
    Phillip 06-25-12
    Phillip 06-25-12
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    "!!!! Good !!!!! Should be a chapter, not book!!"
    Would you recommend this book to a friend? Why or why not?

    I would and have recommended to friends, only because I agree with the concept; the delivery was long winded way of saying 'make your products unique' so that your talked about and remembered.


    4 of 4 people found this review helpful
  •  
    Daryl Tapping, Australia 12-29-09
    Daryl Tapping, Australia 12-29-09 Member Since 2017
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    "Possibly Seth's best work to date"

    I am a big fan of Seth Godin. I am on Tribes on Ning, I have interviewed him in my blog, and I read most things he posts or publishes.

    And for me, this is probably his best work to date. The entire concept of the purple cow is simple - be remarkable. But as always he supports this with many layers of examples, tactics and case studies.

    I am a consultant and for me this book has helped a heck of a lot.


    9 of 11 people found this review helpful
  •  
    Matt Parkdale, Australia 08-28-09
    Matt Parkdale, Australia 08-28-09 Listener Since 2004
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    "Delightful, Engaging and Insightful"

    I love this guy's work. It's not just that he's a marketing visionary - he's a brilliant communicator too.

    I'm amazed at how well the book works in the audio medium. It's almost as if he wrote it with audio in mind.

    Strongly recommended. Very, very useful if you have your own business.

    9 of 11 people found this review helpful
  •  
    George Austin, TX, United States 08-02-13
    George Austin, TX, United States 08-02-13 Member Since 2012
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    "wholly unremarkable"
    Would you recommend this book to a friend? Why or why not?

    Not really, it just seemed like the really interesting point to this book is that the title is a Purple cow, after that, not too much that stands out.


    2 of 2 people found this review helpful
  •  
    jfhn 11-25-09
    jfhn 11-25-09 Member Since 2017
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    "Kinda like the Blue Ocean"

    i liked the examples shown in the books which explains how the tips have been applied to reality, also clarifies that safe is risky in a way that sticks. It overfills with information at certain times but overall is good.

    4 of 5 people found this review helpful
  •  
    Kadeem Codrington 01-23-17 Member Since 2016
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    "Very Educational"

    I know a lot to where i believe I will have successful career. I have greater confidence and understanding when it comes creating selling to people. Narrator did what he was paid for but he was mediocre. I like David Drummond but he's the only other person I listened to on Audible

    1 of 1 people found this review helpful
  •  
    Haylo29 02-21-13
    Haylo29 02-21-13 Member Since 2009
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    "Waste of Money!"

    The author doesn't have a point other than he thinks you should come up with something original in business. DUH!

    1 of 1 people found this review helpful

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