Purple Cow

Transform Your Business by Being Remarkable

By: Seth Godin

Narrated by: Seth Godin

Length: 2 hrs and 58 mins

Publisher's summary

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.

©2002 Do You Zoom Inc. (P)2009 Gildan Media Corp

Critic reviews

"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." ( Publishers Weekly)

Will listen to again.

Very clear & clean narration. The break of chapters are not that easy to find but enjoyed the voice over of the author. Very animated to listen to

Exceptional

I loved it, I wish their could be a sequel. I have gained some valuable lessons that I will definitely implement in my business. A good read

great

I'm happy and very grateful with this acquisition, I really enjoyed, easy to digest

Great Insight with Great Opportunity

Purple Cow is a must listen!! Seth Godin shares with us his unique insight and vibrant vision for personal success. I appreciate the caring,non assuming narrative Seth placed in his book.

Surprisingly, since the release of this book, the landscape appears to show the vast majority of marketers continue to chase shinny objects vs taking the risks required to truly become remarkable.

This book can be a foundation for success. I will choose the remarkable.

Good Marketing Book

This book helps listeners look at social marketing and the importance of having a really great product. It has less explanation of how to market, and a greater focus on the importance of really developing your product.

A Marketers Must Read

i Love this book it's practical and the message ofcourse is timeless. the book has been around for a while now but I still think this one of the best reads. it tells you exactly how your approach to the market should be and it gives you usefull guidelines to apply immediately. i'm a rookie still in marketing, but as many will tell you this is a must read. this also was my 1st book of Seth, I will be studying other work he has done. there is hardly a reason not to read or listen to this book!

Great read

I really enjoyed this book. I hope it helps me in my business. Thanks Seth

Be remarkable

More directed at product marketing than service marketing. For a book that is about being remarkable, I found this book to be rather unremarkable

great

Loved it easy and quick, don't be boring is easy to remember finished in 2 days

Finished this in one go during my 2 hour walk

Quite the page turner. The reader wasn't boring. In fact he was inspiring. 10/10 will read again.