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Purple Cow Audiobook

Purple Cow: Transform Your Business by Being Remarkable

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
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Publisher's Summary

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.

©2002 Do You Zoom Inc.; (P)2009 Gildan Media Corp

What the Critics Say

"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." (Publishers Weekly)

What Members Say

Average Customer Rating

4.2 (1268 )
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Performance
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  •  
    MAXIM 11-14-15
    MAXIM 11-14-15
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    "an amazing book worth every penny"

    I love Seth Godin. he is an artist, a motivation booster. The Purple Cow worth reading every day. Take a pen and a piece of paper and make a list of advises he gives. put it at the wall of your room and learn it by heart

    0 of 0 people found this review helpful
  •  
    Millie Medrano 10-12-15 Member Since 2014
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    "A classic"

    Read this book many years ago.. The principles still hold true to this day.. Some of the stories are a little dated but the message still holds true to all entrepreneurs and those looking to put their company over the top

    0 of 0 people found this review helpful
  •  
    Marjorie MARIETTA, GEORGIA, United States 08-03-15
    Marjorie MARIETTA, GEORGIA, United States 08-03-15 Member Since 2012
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    "Simply Remarkable"

    Seth helped me change my perspective about my marketing efforts. I won't be boring or safe or very good!!!!!

    0 of 0 people found this review helpful
  •  
    Matt 07-24-15
    Matt 07-24-15
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    "It just makes sense."

    Strong key message I am implementing many learnings from this book to my own business. Well worth the credit and thank you Mr Godin

    0 of 0 people found this review helpful
  •  
    Leslie 07-13-15
    Leslie 07-13-15 Member Since 2015
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    "A Must Read"

    Very insightful! For leaders in a business, it's a must read. Seth teaches you about how to be remarkable in business and different examples of businesses that get it right.

    0 of 0 people found this review helpful
  •  
    Michael Hermann 06-24-15
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    "Worth the listen"

    Recently changed my major to marketing and Seth really gave me a better perspective as to what DOES work and what DOESN'T work in today's marketing world. Definitely worth the listen!

    0 of 0 people found this review helpful
  •  
    Walter R. 06-17-15
    Walter R. 06-17-15 Member Since 2013
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    "Packed with insight and encouragement"

    Seth Godin's Purple Cow is brimming with gems of knowledge and insight. Vastly encouraging for those on their journey on becoming remarkable in a sea of ordinary. Cannot wait to read again.

    0 of 0 people found this review helpful
  •  
    Dino Cummings 06-02-15 Member Since 2014
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    "Will listen to again."

    Very clear & clean narration. The break of chapters are not that easy to find but enjoyed the voice over of the author. Very animated to listen to

    0 of 0 people found this review helpful
  •  
    Johan 05-17-15
    Johan 05-17-15 Member Since 2015
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    "Insightful with good examples"
    What made the experience of listening to Purple Cow the most enjoyable?

    I liked the point Seth made about not only attempting to create products and services based on the behaviour of the majority. Challenging conventional ways of doing things and market to a "manufactured" way of doing a specific thing might unlock hidden potential in a seemingly dead end market.


    Would you be willing to try another one of Seth Godin’s performances?

    I would, but more for the content than for the narration. It's not terribly impressive, but does what it needs to do.


    Was this a book you wanted to listen to all in one sitting?

    Not particularly, but it's short enough to get through in one sitting.


    0 of 0 people found this review helpful
  •  
    Mike Henry Sr. 05-14-15
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    "Classic Godin"

    I enjoyed the book. The authors illustrations are powerful and memorable. The points made were very helpful and will stretch your mind. Enjoy!

    0 of 0 people found this review helpful

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