Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.
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"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." (Publishers Weekly)
Ok, before you buy this book, please understand the following.
While Godin's "Purple Cow" sentiment is still relevant today, this book is not modern by any stretch, there's a section in the book when he refers to his Apple "Powerbook". Enough said on that topic.
The book isn't groundbreaking or unique enough to stand the test of time. While the content is still somewhat useful to entrepreneurs, there is a huge amount of self-explanatory information included. You'll find yourself wading through useless (painfully dated) waffle to find a sentence or two that is valuable.
I love Seth Godin. he is an artist, a motivation booster. The Purple Cow worth reading every day. Take a pen and a piece of paper and make a list of advises he gives. put it at the wall of your room and learn it by heart
Read this book many years ago.. The principles still hold true to this day.. Some of the stories are a little dated but the message still holds true to all entrepreneurs and those looking to put their company over the top
Seth helped me change my perspective about my marketing efforts. I won't be boring or safe or very good!!!!!
Recently changed my major to marketing and Seth really gave me a better perspective as to what DOES work and what DOESN'T work in today's marketing world. Definitely worth the listen!
Seth Godin's Purple Cow is brimming with gems of knowledge and insight. Vastly encouraging for those on their journey on becoming remarkable in a sea of ordinary. Cannot wait to read again.
I liked the point Seth made about not only attempting to create products and services based on the behaviour of the majority. Challenging conventional ways of doing things and market to a "manufactured" way of doing a specific thing might unlock hidden potential in a seemingly dead end market.
I would, but more for the content than for the narration. It's not terribly impressive, but does what it needs to do.
Not particularly, but it's short enough to get through in one sitting.
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