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Purple Cow Audiobook

Purple Cow: Transform Your Business by Being Remarkable

Regular Price:$13.99
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Publisher's Summary

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.

©2002 Do You Zoom Inc.; (P)2009 Gildan Media Corp

What the Critics Say

"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." (Publishers Weekly)

What Members Say

Average Customer Rating

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Performance
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  •  
    Aunt Tee Tee 12-22-15
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    "Normal is over rated!"

    Normal is over rated in business and in life. Bring the unique, your Purple Cow. The book provided an interesting perspective on how others have accomplished that feat.

    0 of 0 people found this review helpful
  •  
    Amazon Customer TN 12-07-15
    Amazon Customer TN 12-07-15
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    "Barely relevant unless you are a total noob."
    What disappointed you about Purple Cow?

    Random information, and broad generalizations.


    What could Seth Godin have done to make this a more enjoyable book for you?

    Its needs teeth. Real substance.


    How could the performance have been better?

    the reading itself was fine.


    Any additional comments?

    I wont bother with any of Seth's other books.

    0 of 0 people found this review helpful
  •  
    George 11-20-15
    George 11-20-15 Member Since 2016
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    "Dated and somewhat empty"

    Ok, before you buy this book, please understand the following.

    While Godin's "Purple Cow" sentiment is still relevant today, this book is not modern by any stretch, there's a section in the book when he refers to his Apple "Powerbook". Enough said on that topic.

    The book isn't groundbreaking or unique enough to stand the test of time. While the content is still somewhat useful to entrepreneurs, there is a huge amount of self-explanatory information included. You'll find yourself wading through useless (painfully dated) waffle to find a sentence or two that is valuable.

    0 of 0 people found this review helpful
  •  
    MAXIM 11-14-15
    MAXIM 11-14-15
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    "an amazing book worth every penny"

    I love Seth Godin. he is an artist, a motivation booster. The Purple Cow worth reading every day. Take a pen and a piece of paper and make a list of advises he gives. put it at the wall of your room and learn it by heart

    0 of 0 people found this review helpful
  •  
    Millie Medrano 10-12-15 Member Since 2014
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    "A classic"

    Read this book many years ago.. The principles still hold true to this day.. Some of the stories are a little dated but the message still holds true to all entrepreneurs and those looking to put their company over the top

    0 of 0 people found this review helpful
  •  
    Marjorie MARIETTA, GEORGIA, United States 08-03-15
    Marjorie MARIETTA, GEORGIA, United States 08-03-15 Member Since 2012
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    "Simply Remarkable"

    Seth helped me change my perspective about my marketing efforts. I won't be boring or safe or very good!!!!!

    0 of 0 people found this review helpful
  •  
    Matt 07-24-15
    Matt 07-24-15
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    "It just makes sense."

    Strong key message I am implementing many learnings from this book to my own business. Well worth the credit and thank you Mr Godin

    0 of 0 people found this review helpful
  •  
    Leslie 07-13-15
    Leslie 07-13-15 Member Since 2015
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    "A Must Read"

    Very insightful! For leaders in a business, it's a must read. Seth teaches you about how to be remarkable in business and different examples of businesses that get it right.

    0 of 0 people found this review helpful
  •  
    Michael Hermann 06-24-15
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    "Worth the listen"

    Recently changed my major to marketing and Seth really gave me a better perspective as to what DOES work and what DOESN'T work in today's marketing world. Definitely worth the listen!

    0 of 0 people found this review helpful
  •  
    Walter R. 06-17-15
    Walter R. 06-17-15 Member Since 2013
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    "Packed with insight and encouragement"

    Seth Godin's Purple Cow is brimming with gems of knowledge and insight. Vastly encouraging for those on their journey on becoming remarkable in a sea of ordinary. Cannot wait to read again.

    0 of 0 people found this review helpful

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