Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.
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"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." (Publishers Weekly)
I became a big fan of Seth Godin, and Purple Cow is his third book that I read. The idea about being remarkable is still updated, and it's very good to see the evolution of some companies that was used for examples. Keep writing, Seth!
Short and concise, but first few minutes sums it up. I got this because of recommendations from Pat Flynn and Omar Zenhom, but it was just ok because they basically sum up the book for you on their podcasts.
This book is awesome, it reminded me that I should not be scared to be different. I shouldn't be scared to stand out and I shouldn't be scared to fail. I am remarkable, but I tend to give in to peer pressure. This book brought about my once lost confidence and now I can remind myself everyday that my hard work and exceptional effort will pay off in the long run. My brand is a purple cow in the making. Thanks for the inspiration Seth!
I think the information was great. Godin clearly knows what he is talking about, I just wish he would take more and longer pauses between sentences and ideas. It makes it hard to tell when the topic has shifted.
Great book . I am a Seth Godin fan. So I always enjoy his writings. Great job as usual.
We are actually using The Purple Cow in our staff meetings at my church to be a more remarkable church for the people in our community.
I like the easy flow and great ideas, while I'm self- employed I can modify the suggestions for my company.
I will send a copy to my son who is an undergraduate business student. I will also share with my team, relatives and friends. Great insights.
An interesting approach, even if a little too vague in certain areas. I wish it had been longer with more real world examples of what has worked, and less repetition of the ideology.
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