We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
Publicity Tactics: Insights on Creating Lucrative Media Buzz | [Marcia Yudkin]

Publicity Tactics: Insights on Creating Lucrative Media Buzz

Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.
Regular Price:$17.47
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Get noticed, grow your brand and gain market share.

It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.

©2011 Marcia Yudkin (P)2011 Marcia Yudkin

What the Critics Say

"Marcia Yudkin has succeeded at distilling absolutely everything we need to know to get media attention into a quick read offering indispensable tips, action steps, and anecdotes. It's an essential resource for every busy business owner who wants - and needs - to get priceless publicity." (Sandra Beckwith, author of Publicity for Nonprofits and Streetwise Complete Publicity Plans)

"In a book that is as personable and straightforward as she is, Marcia Yudkin offers a complete guide to generating media attention while demystifying the world of publicity. Publicity Tactics is chock-full of insights, tips, tactics, and real-world examples that can put any practitioner on equal footing with a high-priced PR firm." (Mickie Kennedy, Founder and CEO, eReleases.com)

"I really liked two things about Marcia Yudkin's new book, Publicity Tactics: 1) Easy to consume nuggets that allow the reader to turn to a page, read a strategy and put it into immediate use and 2) Real life examples of someone who lives it rather than just reports on what some publicity tactics are. If you're hiring a new full or part time publicity person to your team, have them read Marcia's book in their first week as part of their training!" (Christopher Knight, CEO, EzineArticles.com)

What Members Say

Average Customer Rating

3.5 (4 )
5 star
 (2)
4 star
 (0)
3 star
 (1)
2 star
 (0)
1 star
 (1)
Overall
3.7 (3 )
5 star
 (2)
4 star
 (0)
3 star
 (0)
2 star
 (0)
1 star
 (1)
Story
3.3 (3 )
5 star
 (1)
4 star
 (1)
3 star
 (0)
2 star
 (0)
1 star
 (1)
Performance


There are no listener reviews for this title yet.

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.