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Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time | [Howard Schultz, Dori Jones Yang]

Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."
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Publisher's Summary

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion; (P)1997 HighBridge Company

What the Critics Say

"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding 'What is going on with the eggnog latte?' - turn out richer than a cup of Kona." (Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." (Minneapolis Star-Tribune)

What Members Say

Average Customer Rating

4.1 (164 )
5 star
 (61)
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 (68)
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2 star
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4.3 (72 )
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4.3 (71 )
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 (32)
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Performance
Sort by:
  •  
    Mark Ridgecrest, CA, USA 08-22-07
    Mark Ridgecrest, CA, USA 08-22-07
    HELPFUL VOTES
    5
    ratings
    REVIEWS
    2
    1
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    FOLLOWING
    0
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    Overall
    "High Powered Brew"

    Where there's passion poured into vision and done on purpose, you have a wonderful result. Howard Schultz brought more passion for coffee to the table than the founders. The Starbucks story proves great ideas don't come easy: they only come with persistence and courage. It also proves you can do the right thing and win. Highly recommended!

    5 of 5 people found this review helpful
  •  
    Melissa Fremont, United States Minor Outlying Islands 12-27-08
    Melissa Fremont, United States Minor Outlying Islands 12-27-08 Member Since 2007
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    76
    1
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    FOLLOWING
    0
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    Overall
    "wish it wasn't"

    abridged. I would have much preferred the full book.

    1 of 1 people found this review helpful
  •  
    Jareau 25° 46' 26" N / 80° 11' 38" W 12-28-12
    Jareau 25° 46' 26" N / 80° 11' 38" W 12-28-12

    Say something about yourself!

    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Good to know where things come from."
    Would you try another book from Howard Schultz and Dori Jones Yang and/or Eric Conger?

    Given this initial experience with Howard Schultz, I'd have to say yes, I would try another book. Mainly because of the story, I'm interested in the Starbucks business, so I'd give it another shot.


    What was the most interesting aspect of this story? The least interesting?

    Most interesting: The story behind Starbucks is interesting... not novel, not very inspiring, just interesting.

    The least interesting thing about this story: at times it feels like we're being sold on the concept of Starbucks... possibly because the book was written during the time when SB was up and coming.


    What does Eric Conger bring to the story that you wouldn’t experience if you just read the book?

    Not sure. I'm relatively new to audio books.


    If this book were a movie would you go see it?

    Negative. It's a business book.


    Any additional comments?

    It's short, a bit out dated. Folks on Amazon.com are pretty harsh about this book. I don't see what all the negativity is all about. It's fine.

    0 of 0 people found this review helpful
  •  
    Tony Vehon Phoenix, AZ 11-23-12
    Tony Vehon Phoenix, AZ 11-23-12 Member Since 2012
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Good but not Great"
    Would you recommend this audiobook to a friend? If so, why?

    It was interesting to see how the company grew.


    What did you like best about this story?

    His passion in wanting to grow the company to be the best.


    Was this a book you wanted to listen to all in one sitting?

    No


    0 of 0 people found this review helpful
  •  
    Tony Brighton, Australia 08-06-12
    Tony Brighton, Australia 08-06-12 Member Since 2008
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    8
    4
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    Performance
    Story
    "Great way to explain the story of a business"
    If you could sum up Pour Your Heart into It in three words, what would they be?

    well presented journey


    Was this a book you wanted to listen to all in one sitting?

    yes I did, on a 3 hour drive.

    i wanted to listen to it a second time on the drive home


    0 of 0 people found this review helpful
  •  
    H Hyderabad, India 04-30-12
    H Hyderabad, India 04-30-12
    ratings
    REVIEWS
    8
    1
    Overall
    Performance
    Story
    "Great insight into building an institution"
    What three words best describe Eric Conger’s performance?

    The narrator was good to start but as time went by, there were times when the narration was fairly monotonous. The story itself is great and i think i continued to listen because of the story.


    If you were to make a film of this book, what would be the tag line be?

    Coffee Culture


    0 of 0 people found this review helpful
  •  
    Renata Sao Paulo, Brazil 03-06-12
    Renata Sao Paulo, Brazil 03-06-12 Member Since 2011
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    7
    7
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    FOLLOWING
    1
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    Story
    "for coffee lovers and everyone else"

    The story is very well told. In a matter of under 3 hours, we learn a lot, not only about his company but about the passion for anything we do in our lives.

    0 of 0 people found this review helpful
  •  
    Mina Rancho Palos Verdes, CA, United States 02-21-12
    Mina Rancho Palos Verdes, CA, United States 02-21-12
    ratings
    REVIEWS
    3
    3
    Overall
    Performance
    Story
    "A Great Read!"

    I've never read the full book, but this abridged version was great. It moves quickly and keeps you interested all the way through. Makes me wonder what was left out since it felt complete as it is. Learned a lot about the early beginnings of a niche that Starbucks sought to create in the United States, a place apart from home and work where people could gather. A wonderful glimpse into a company that has managed to grow so big while striving to keep a warm, community-centric feel. Highly recommended as a business book or just a fun read.

    0 of 0 people found this review helpful
  •  
    Matt Knodt Falls Church, VA United States 10-08-11
    Matt Knodt Falls Church, VA United States 10-08-11 Member Since 2010
    ratings
    REVIEWS
    5
    2
    Overall
    Performance
    Story
    "MBA Student's Review"

    I listened to this book to learn more about Starbucks. The book provided a great insight into the history of the company, the passion of the leadership team, and as a bonus and central theme - conveyed the unique culture of the company.

    It was a very easy listen and was well writen. My opinion of the company and Howard Schultz improved with each minute. I found that I fit squarely in Starbucks target market and believe the company's value proposition is achieved in my circumstance.

    Worth a listen for any business professional interested in corporate culture, Starbuck's History, or Howard Schultz's autobiography.

    0 of 0 people found this review helpful
  •  
    jfhn 11-25-09
    jfhn 11-25-09 Member Since 2009
    HELPFUL VOTES
    14
    ratings
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    45
    12
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    "Money s Worth!!!!!"

    makes you want to get out and do something about your life!!! Probably the best book i ve downloaded so far, Howard Schultz shows tha whole process behind the making of Starbucks as well as his passion and drive that motivated him to make Starbucks an American lifestyle.

    0 of 0 people found this review helpful
  • Showing: 1-10 of 11 results PREVIOUS12NEXT
Sort by:
  • Clarke
    Linlithgow BridgeUnited Kingdom
    6/26/10
    Overall
    "The abridged version sucks"

    I read the paper version of this book and it was fascinating. I decided that I wanted to read (i.e. listen to) it again so I bought this audiobook. I didn't realize it was abridged.

    All I can say is that the abridged version has removed almost all of the fascinating and thought provoking content. This is just a shallow historical recounting of how the starbucks chain was formed.

    My advice: read the full book. It was fascinating.

    2 of 2 people found this review helpful
  • Norman
    Glasgow, United Kingdom
    4/13/13
    Overall
    "Definately worth a listen."

    I found this a light but informative insight into how starbucks grew, prospered and ultimately became the global brand we now know and love. Definately inspirational and proves that grit, determination and hard work really does pay off.

    0 of 0 people found this review helpful
  • Adam
    SOUTHAMPTON, United Kingdom
    1/18/12
    Overall
    "Brilliant"

    Loved this :D

    It's essentially a nice long summary of Howard Schultz's business life encountering, joining and then purchasing starbucks to fulfill a dream vision. Not a guide or a lesson to business but more of an insight.

    With tI am sure that I can take away with me some important lessons from his struggle - and since they're in a nicely explained story im sure they'll be easy to remember.

    Narrating was very clear. Felt it was an excellent listen all over.

    On another note.. I really want a starbucks.

    0 of 0 people found this review helpful
  • James
    Exeter, devon, United Kingdom
    8/8/09
    Overall
    "Brill you should read this"

    o yes

    0 of 1 people found this review helpful
  • Showing: 1-4 of 4 results

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