In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.
©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion; (P)1997 HighBridge Company
"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding 'What is going on with the eggnog latte?' - turn out richer than a cup of Kona." (Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." (Minneapolis Star-Tribune)
Where there's passion poured into vision and done on purpose, you have a wonderful result. Howard Schultz brought more passion for coffee to the table than the founders. The Starbucks story proves great ideas don't come easy: they only come with persistence and courage. It also proves you can do the right thing and win. Highly recommended!
It's really cool to hear the story of Starbucks before it went truly global. Recommended for anyone growing a business.
Say something about yourself!
Given this initial experience with Howard Schultz, I'd have to say yes, I would try another book. Mainly because of the story, I'm interested in the Starbucks business, so I'd give it another shot.
Most interesting: The story behind Starbucks is interesting... not novel, not very inspiring, just interesting.
The least interesting thing about this story: at times it feels like we're being sold on the concept of Starbucks... possibly because the book was written during the time when SB was up and coming.
Not sure. I'm relatively new to audio books.
Negative. It's a business book.
It's short, a bit out dated. Folks on Amazon.com are pretty harsh about this book. I don't see what all the negativity is all about. It's fine.
It was interesting to see how the company grew.
His passion in wanting to grow the company to be the best.
well presented journey
yes I did, on a 3 hour drive.
i wanted to listen to it a second time on the drive home
The narrator was good to start but as time went by, there were times when the narration was fairly monotonous. The story itself is great and i think i continued to listen because of the story.
The story is very well told. In a matter of under 3 hours, we learn a lot, not only about his company but about the passion for anything we do in our lives.
I've never read the full book, but this abridged version was great. It moves quickly and keeps you interested all the way through. Makes me wonder what was left out since it felt complete as it is. Learned a lot about the early beginnings of a niche that Starbucks sought to create in the United States, a place apart from home and work where people could gather. A wonderful glimpse into a company that has managed to grow so big while striving to keep a warm, community-centric feel. Highly recommended as a business book or just a fun read.
"The abridged version sucks"
I read the paper version of this book and it was fascinating. I decided that I wanted to read (i.e. listen to) it again so I bought this audiobook. I didn't realize it was abridged.
All I can say is that the abridged version has removed almost all of the fascinating and thought provoking content. This is just a shallow historical recounting of how the starbucks chain was formed.
My advice: read the full book. It was fascinating.
"Definately worth a listen."
I found this a light but informative insight into how starbucks grew, prospered and ultimately became the global brand we now know and love. Definately inspirational and proves that grit, determination and hard work really does pay off.
Loved this :D
It's essentially a nice long summary of Howard Schultz's business life encountering, joining and then purchasing starbucks to fulfill a dream vision. Not a guide or a lesson to business but more of an insight.
With tI am sure that I can take away with me some important lessons from his struggle - and since they're in a nicely explained story im sure they'll be easy to remember.
Narrating was very clear. Felt it was an excellent listen all over.
On another note.. I really want a starbucks.
"Brill you should read this"
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