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Pour Your Heart into It  By  cover art

Pour Your Heart into It

By: Howard Schultz, Dori Jones Yang
Narrated by: Eric Conger
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Publisher's summary

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion (P)1997 HighBridge Company

Critic reviews

"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding 'What is going on with the eggnog latte?' - turn out richer than a cup of Kona." ( Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." ( Minneapolis Star-Tribune)

What listeners say about Pour Your Heart into It

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  • 06-09-15

Great Story

I really enjoyed hearing the story of Starbucks, but I've become spoiled in hearing the authors read their own books. You really get to hear the intended excitement and emotions that way. The guy that read this was a little boring.

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Amazing book!

This is an amazing book specially if you are at the stage of scaling your non-tech Business.

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  • Overall
    5 out of 5 stars

Very Inspiring

As a small business owner it is so great to share in the often Ricky road of a success story. I enjoyed the book very much. Listened to it in the car during commute and the whole family enjoyed it!

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Book that you should not miss

Howard allow you to smell sell listen and feel the coffee and success 360 degree
I enjoyed it so much

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good motivation for any entrepreneur

was great story of a small company turned into global powerhouse, in only a few short years

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More romance than knowledge

Good book! Wished there were more lessons but its more of a timeline with big overall reflections.

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Easy read

Glance through the early stage of Starbucks but does not go too detail. Easy story but recommend follow up with other Starbucks books to get in depth understanding.

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Why is it abridged?

I would have rather had the full book. This version skips many interesting stories and events that occurred during the beginning stages of Starbucks.

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Very inspirational

That guy was/is unstoppable on the way to success. If you run or want to run business, this book will inspire you that's for sure.

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Perfect companion for my long commutes

Couldn't survive the hours of commuting without it. I get through at least two to three books a month. Wonderful

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