Pour Your Heart into It

How Starbucks Built a Company One Cup at a Time

By: Howard Schultz, Dori Jones Yang

Narrated by: Eric Conger

Length: 2 hrs and 55 mins

Publisher's summary

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion (P)1997 HighBridge Company

Critic reviews

"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding 'What is going on with the eggnog latte?' - turn out richer than a cup of Kona." ( Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." ( Minneapolis Star-Tribune)

inspiring short story

needs and update :) it doesn't get into the weeds but an interesting story

Good at first, grandstanding at the end

Chapters 1-3 were good… the 4th chapter was a list of accomplishments and what they would like to do in the future… now that we know Starbucks is a sell out trash brand selling low grade coffee masked with sugar and flavoring to obese Americans, you realize what it takes to create a brand. In the end you realize how going public ruined the quality of product.

Very inspirational

That guy was/is unstoppable on the way to success. If you run or want to run business, this book will inspire you that's for sure.

Perfect companion for my long commutes

Couldn't survive the hours of commuting without it. I get through at least two to three books a month. Wonderful

great

I enjoyed this very much! so inspirational for entrepreneurs to believe in yourself, highly recommend

fire

hell ya this book was pretty good, shows the impotence of vision in leadership endeavors

summary of starbucks

this book was to vague. I was looking to get into more of the details and early decision that's made starbucks a globally recognized brand. I'll just have to read a different Starbucks book.

it's a great book and I didn't want it to end

it was time well spent and entertaining throughout. I especially like the message about how to win as a team. I think this is very important! Joe McIntyre

Awesome book

I had no clue about Mr Schultz and what he did to brand Starbucks!!! My 16 year old son listen to it and now works for Starbucks in OKC! Very easy to listen too!

This taught me about the green aprons in my life.

This inspirational story fit inside one of my 150 mile journeys along the back roads of Ireland so I'm glad the audio book is an abridged version of the real text. I discovered Starbucks in Europe because I had left the States before Starbucks became the third place for many of my friends. I'm glad Howard Schultz took the leap into making a company I now use to pour my brew when I'm meeting up with creatives. Although I can often find better coffee poured in smaller cafes, I keep coming back to the baristas I've met who are good enough to wear the green apron. I like the sense of teamwork I feel when inside Starbucks. After hearing how Howard Schultz cultivated this brand experience, I'm comfortable as I continue using my Starbucks Loyalty Card.