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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- Narrated by: Sean Pratt
- Length: 8 hrs and 7 mins
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Publisher's summary
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.
In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings" - companies such as Amazon, Salesforce, Uber, and IKEA - that give us new ways of living, thinking, or doing business, often solving problems we didn't know we had.
In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.
Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator's Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.
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- By: Patrick van der Pijl, Lisa Kay Solomon, Justin Lokitz
- Narrated by: Fleet Cooper
- Length: 6 hrs and 29 mins
- Unabridged
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This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
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Good for people who don't have an experience with Agile and Lean Startup
- By Jovan Vidic on 08-26-17
By: Patrick van der Pijl, and others
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The Amazon Way: Amazon's 14 Leadership Principles
- By: John Rossman, Tom Alberg - foreword
- Narrated by: Jeff Cummings
- Length: 4 hrs and 40 mins
- Unabridged
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The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving listeners one of the essential business leadership books for the digital era.
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The Amazon Way
- By Amazon Customer on 04-21-23
By: John Rossman, and others
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What to Do When Machines Do Everything
- How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data
- By: Malcolm Frank, Paul Roehrig, Ben Pring
- Narrated by: Eric Jason Martin
- Length: 7 hrs and 28 mins
- Unabridged
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What to Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on artificial intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans, it raises profound questions on the future of work and how companies compete.
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Assumes that machine learning will grow very slow
- By Nathan Burnham on 05-06-17
By: Malcolm Frank, and others
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
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The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- By: John Sviokla, Mitch Cohen
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 17 mins
- Unabridged
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Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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Waste of time!
- By Anonymous User on 05-30-20
By: John Sviokla, and others
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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Trade-Off
- Why Some Things Catch On, and Others Don't
- By: Kevin Maney
- Narrated by: Dennis Holland
- Length: 6 hrs and 58 mins
- Unabridged
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In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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No Trade-Offs for Reading Trade-Off
- By Joshua Kim on 06-10-12
By: Kevin Maney
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Who Says Elephants Can't Dance?
- Inside IBM's Historic Turnaround
- By: Louis V. Gerstner Jr.
- Narrated by: Edward Herrmann
- Length: 8 hrs and 29 mins
- Unabridged
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In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
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Moderate Start, Picks up FAST!
- By Art H on 02-08-05
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Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
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This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
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Snow Leopard
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Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.
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A fresh take brought down by hacky self-promotion
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Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Outdated
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Obviously Awesome
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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The best and only book on positioning
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The Category Design Toolkit: Beyond Marketing
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Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.
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Hateful book with no new information if you’ve read Blue Ocean Strategy
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The 22 Laws of Category Design
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This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
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A Marketer's Guide to Category Design
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
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Snow Leopard
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Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.
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A fresh take brought down by hacky self-promotion
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Outdated
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Obviously Awesome
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
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Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.
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Hateful book with no new information if you’ve read Blue Ocean Strategy
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Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.
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A Must-Read Marketing Jewel
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Category Creation
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Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.
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Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.
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Rehash of Snow Leopard. Don’t buy both.
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This audiobook was created based on Clayton Christensen's landmark book The Innovator's Dilemma. This was Mr. Christensen's synopsis of his book for the Harvard Business Review. The audio tracks listed here cover the key elements of Mr. Christensen's book. This audiobook emphasizes the Idea in Brief "Does my organization have the right resources, processes, values, and team to innovate?" Then it covers the right structure for your specific type of innovation.
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poor quality summary only
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Bold
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Bold is a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions.
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The Best Book for Exponential Entrepreneurs
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The Power of a Point of View
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- Unabridged
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Ninety percent of what we’ve been taught about entrepreneurship, business strategy, and marketing is wrong. Without a differentiated POV, you are just like everyone else. No matter how cool, clever, or expensive your branding is. Short, sweet, and to the point, this is an audiobook for how you can attract customers, clients, fans, and followers.
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Scientific Advertising
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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The Narrater is horrible
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By: Claude Hopkins
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The 22 Immutable Laws of Marketing
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- Unabridged
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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Highly recommended, but could use an update.
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By: Al Ries, and others
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Good Strategy/Bad Strategy
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Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
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Good but thin
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Secrets of Sand Hill Road
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Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.
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As a founder I can highly recommend it
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By: Scott Kupor, and others
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Playing to Win
- How Strategy Really Works
- By: Roger L. Martin, A.G. Lafley
- Narrated by: LJ Ganser
- Length: 7 hrs and 9 mins
- Unabridged
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Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
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The P&G Story
- By lniles on 04-14-15
By: Roger L. Martin, and others
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Blitzscaling
- The Lightning-Fast Path to Building Massively Valuable Companies
- By: Reid Hoffman, Chris Yeh, Bill Gates - foreword
- Narrated by: Chris Yeh, Reid Hoffman
- Length: 9 hrs and 3 mins
- Unabridged
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What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.
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not much here.
- By Francis Shanahan on 09-05-19
By: Reid Hoffman, and others
What listeners say about Play Bigger
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Chris Guest
- 12-21-16
The most impactful new thinking of the year
Would you recommend this audiobook to a friend? If so, why?
Yes. This book brings clarity and puts a name to the barrage of part-formed thoughts I have been contemplating for a very long time. All my experience in Marketing and innovation, for both world famous brands and startups, tells me that this book is right on the money, and has the potential to be a seminal piece of thought leadership. I can easily imagine a future where companies talk of Category Design the way that they currently do of Service Design.
What was one of the most memorable moments of Play Bigger?
I love the central importance of the Point-Of-View within the creation of a category, and the resulting king of that category. I have long considered this to be the defining difference that makes a strong, iconic brand in modern times.
Which scene was your favorite?
I find the defined steps to category design very useful. One chapter in the book breaks down a repeatable process that we can follow for ourselves.
Was there a moment in the book that particularly moved you?
A key "aha" moment was understanding the concept of first naming the category that you are not (and that contains all of your competitors) before naming the completely new category that you lead. There are relatable examples of this in the book.
Any additional comments?
There is so much post-rationalization of company success in books and blogs these days. Writers often generate a theory of business success, and then provide an outsider narrative of why that theory helped poster companies (Facebook, Uber etc) to succeed. I instinctively believe that the principles within Play Bigger are the most useful I have encountered.
As the ultimate validation, I actually bought the book again for myself on Kindle so that I could have a written copy, and also recommended to several friends.
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6 people found this helpful
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- Brad Rand
- 12-06-16
Position yourself or be positioned
Great book, full of ideas and very well described. The narrator Sean was easy to understand and really got into what he was saying. Highly recommended for any who has ever had a dream, think they have one or just want to be better at what they do.
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4 people found this helpful
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- Tracy
- 07-29-16
Design and Build to be a Category King
Any additional comments?
Early on in the book the authors are all described as “crazy.” Don’t let this description turn you off. If Christopher Lockhead is any example, theirs’ is the kind of high energy crazy that comes with brilliance. I worked with Christopher when he was CMO at Vantive and he was one of the most inspirational evangelist I’d ever heard or witnessed in action. The energy of Christopher, Dave and Al doesn’t come out in this book, but their big ideas come out in a BIG way.
So what? There are a lot of management and entrepreneurial books out there with big ideas and I’ve listened to/read a lot of them (Start With Why and The Hard Thing About Hard Things being two of my favorites.) Why is this one different and why should you care?
If you’re just out to build a new feature or making something just enough better to be attractive and bought by another bigger player, this book isn’t for you. But if you want to, or know you’re already building something different and it can be a market changer, this book can help you make that happen from idea/category design, through refining your message, to launch, execution and ongoing redesign. (Ref. some of the good, thorough book reviews on Amazon for more details on this.)
This book gives you the process and strategies for being disruptive and becoming what they call a Category King.
My epiphany, when listening to this book, was the eye opener that what our startup really is building is a new category and that we should be positioning it that way. What we are building is “different” and it will be a huge game changer, it isn’t just “better” than what our competition is doing (although it is that too.) When you’re really close to your own great idea on how you can address a problem, it’s really easy to think that you’re doing something much “better” than the competition, probably because you originally built it just to be better, but when you start to think about how it’s “different,” or better yet you specifically design it to be different and learn how to exploit that in your messaging, you can change the way people think about what they need in order to solve the problem YOU have defined. What they “need” is your different solution. Sure, you’d think that’s a no-brainer, but listen to the book and you’ll get how it’s more complicated than that and how their strategy and process can help you from cradle to grave (or exit, or the next evolution) to make it happen.
The case examples were also valuable, but I would have liked more of them. I specifically gained from the Tableau example which is very close to our “new” strategy (since listening to this book) within our own category.
Consider listening to this book at 1.25x speed.
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4 people found this helpful
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- Erik Micheelsen
- 08-29-16
I'm stunned!
Having worked for innovation for years, some good people have finally.... seen what makes the difference - and upgraded the idea of innovation. Why we even thought of the idea in the first place! And why Bruce Nussbaum failed when RIP'ed Design Thinking. What's the outcome? Well now we know.
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3 people found this helpful
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- Valentin Radu
- 09-15-17
the best business book I've eve read
Incredibly profound, funny, catching and intense.
Lots of insights that have shifted my attention towards what truly matters in entrepreneurship
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- Petr
- 09-26-16
Read for every CMO
If you could sum up Play Bigger in three words, what would they be?
category kings win
What other book might you compare Play Bigger to and why?
For me it's similar to Zero to One by Peter Thiel. This book goes even deeper tho and is mixed with a lot of stories.
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- adam
- 01-20-22
Outdated and repetitive examples
Was amazing how quickly their examples are now outdated and don’t seem to add any value. The concept of the book is solid about the need for category creation, but the examples are all far outdated and are ones that you’ve probably heard at this point. Would recommend reading a white paper on category design instead, will save you 9+ hours
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- Ed foreman
- 01-29-17
Chris made me do it
I heard Chris speak about Category design at the Gobundance event. I was intrigued, so Chris promises that he would speak to our team, but not until I read the book. Now that I have, the next step will be to get the whole team to read and buy in.
Chris thanks for making me promise to read the book.
Ned
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- Kenneth Woodward
- 01-23-17
The making of a category king
This book was recommended reading as I begin a new project. The authors provide excellent examples of what makes a category king and what does not. Applicable to business and career.
You are the king/queen of what category?
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- TeA
- 12-18-16
One of the Greatest Books I've Read
Where does Play Bigger rank among all the audiobooks you’ve listened to so far?
Play Bigger is in the top 5 of all business books I've read. Very detailed in process and steps to take your product to the Category King.
What did you like best about this story?
The step-by-step process and the case studies of companies that became the Kings.
Have you listened to any of Sean Pratt’s other performances before? How does this one compare?
No
If you were to make a film of this book, what would the tag line be?
Pawn To King - Check Mate
Any additional comments?
I would like to see an actionable outline of the book made available. A summary of the entire book defined as actionable step to take.
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