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Platform Audiobook

Platform: Get Noticed in a Noisy World

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.
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Publisher's Summary

In Platform, Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.

Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key is to build a platform. It has never been easier, less expensive, or more possible than right now.

The book includes:

  • Proven strategies,
  • Easy-to-replicate formulas, and
  • Practical tips.

Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed - and win big! - in an increasingly noisy world.

©2012 Thomas Nelson, Inc. (P)2012 Thomas Nelson, Inc.

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What Members Say

Average Customer Rating

4.3 (416 )
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Performance
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  •  
    Abraham LOS ANGELES, CA, United States 06-18-12
    Abraham LOS ANGELES, CA, United States 06-18-12 Member Since 2012

    AbeHS

    HELPFUL VOTES
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    "Lots of Quality Info, Not-So-Great Voice Over"
    Would you recommend this book to a friend? Why or why not?

    I'd recommend PLATFORM, but not in audiobook form. So much of the content would be better as reference. (ex. If I want to read about one specific related to maintaining a blog, I'd look it up in the glossary.) As an audiobook, it's kind of a mess. Hyatt's a more than credible source and a quality author, but he should have hired someone else to do the voice-over. He sounds like a nice guy, but his voice gets irritating after a while and makes the production feel cheap. The info contained in the book is far from cheap, so it's unfortunate. This is the case of a great writer/director also needing to act in his own movie, and the movie suffering for it...so to speak.


    How could the performance have been better?

    Different Voice-Over Talent, content chapters broken up by specific names for sections


    Who do you think would benefit most from listening to Platform?

    Anyone looking to establish a web presence and expand their brand.


    Any additional comments?

    Re-record this with Dylan Baker's voice (see: "Steve Jobs" audiobook) and break up the content even more with specific names for sections, include a .pdf glossary, and this would be excellent. Otherwise, it's a mostly-lazy audio translation of an otherwise good book.

    12 of 15 people found this review helpful
  •  
    Hayley Baker Upstate NY 06-17-13
    Hayley Baker Upstate NY 06-17-13

    HBaker

    HELPFUL VOTES
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    "How Books on Business Should Be Done"
    Any additional comments?

    Michael Hyatt's "Platform", offers a significant amount of practical advice and step-by-step processes. Unlike many of his peers, there is very little "fluff" in this book and its contents could not be so easily summarized in a pamphlet.

    I work as a marketing director for a company as well as developing my own side businesses of graphic design and photography. I expected useful information for my personal projects but was surprised by how much of the information was relevant to my full time job as well.

    If the thought of building your brand via web-based means makes you weak in the knees; i highly recommend this book.

    2 of 2 people found this review helpful
  •  
    T. Adams Arizona 08-05-12
    T. Adams Arizona 08-05-12 Member Since 2010
    HELPFUL VOTES
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    "A must read!"

    This audiobook is fantastic. Mr Hyatt generates tons of great ideas for you to get your name out there as well as the pros and cons of each. He shares from his successes and failures. He really got my mind going.

    I loved it so much, I just downloaded the book as well so I can refer to it as I build my "platform". Tons of ideas. You will not be disappointed.

    2 of 2 people found this review helpful
  •  
    thomas Cox 02-02-15
    thomas Cox 02-02-15 Member Since 2014
    HELPFUL VOTES
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    "Great book. So good I bought the hardcover also"

    Michael give so many details to be how to in building an online business/blog/social media presence. Great book

    1 of 1 people found this review helpful
  •  
    Kian Ameli California USA 11-08-12
    Kian Ameli California USA 11-08-12 Member Since 2014
    HELPFUL VOTES
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    "Expect to Take Notes"
    Would you recommend this audiobook to a friend? If so, why?

    Yes, there's a lot of goo information Hyatt points out that is very useful in building your presence in the on-line world. Some of it is basic, but most of us don't do it, and some of it is knew and we should start doing it.


    What did you like best about this story?

    Hyatt is good at making things practical and putting things into a useful context


    Any additional comments?

    There are too many on-line gurus around these days, and Hyatt's book helps those who actually know what they're doing stand out from the charlatans.

    1 of 1 people found this review helpful
  •  
    Laura TROY, MI, United States 10-08-12
    Laura TROY, MI, United States 10-08-12 Member Since 2011
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    "Excellent tips"
    What made the experience of listening to Platform the most enjoyable?

    Michael Hyatt shares useful tips that I have already put into action and I'm not even completely finished.


    Any additional comments?

    This book is written as a reference book so I'm still planning to buy a physical copy to read and refer to in the future. I'll probably listen again in the future as well.

    1 of 1 people found this review helpful
  •  
    Jason CARROLLTON, TX, United States 07-30-12
    Jason CARROLLTON, TX, United States 07-30-12 Member Since 2015
    HELPFUL VOTES
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    "great content"
    Would you recommend this audiobook to a friend? If so, why?

    I would certainly recommend this audiobook to anyone looking to build their personal brand. Some great how-to steps in here.


    What did you like best about this story?

    I liked having a lot of detailed steps to building a platform.


    Did the narration match the pace of the story?

    I wasn't thrilled about the narration - the author doing it himself. I understand why he did, though. In a book all about building your own brand and putting yourself out in the world, he kind of had to narrate it himself or risk inauthenticity. (is that a word?)


    Was this a book you wanted to listen to all in one sitting?

    Yes, though I didn't.


    1 of 1 people found this review helpful
  •  
    Emily 04-29-16
    Emily 04-29-16 Member Since 2016
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    "Worth the read, good information"

    Loved this book! It had great information. Loved how the information is laid out. I will buy this in paperback also.

    0 of 0 people found this review helpful
  •  
    Ryan 04-16-16
    Ryan 04-16-16
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    "Great tips and actionable advice"

    Michael breaks down branding in a refreshing way! I learned a lot of new tips and refreshed my current knowledge. A great read (listen) for any small business owner looking to improve and grow their brand.

    0 of 0 people found this review helpful
  •  
    lavishlynatural 04-05-16 Member Since 2012
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    "These tips work!"

    Everything I use from this book works! I'm up 4,000 subscribers and my platform is consistently growing everyday. Buy this book and get started now!

    0 of 0 people found this review helpful
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  • Miss E Santiago
    London, United Kingdom
    5/31/16
    Overall
    Performance
    Story
    "Feeling more confident"
    What did you like most about Platform?

    I'm the social-media-not-for-me type of person, yet I'm aware that I need embrace it given the nature of my work. For a long time I've been dragging the feeling that I'm never going to be good at it. But this book has changed things. I'm beginning to think that actually, yes, I can do this and I could even enjoy it and get good at it.


    What about Michael Hyatt’s performance did you like?

    Contagiously Energetic


    Did you have an emotional reaction to this book? Did it make you laugh or cry?

    Yes, when he talked about his "Writing a winning non-fiction proposal" it made my blood boil a bit. He talks about how he decided to charge $20 instead of $10 to change our perception of the book. I bought that book at $20 and was disappointed to find that it is not a book but a 32-page long booklet. The content is good but it is not thorough enough. If you're serious about it, you need to buy other more detailed books (which are, by the way, cheaper). It's nice for getting an initial birds-eye view of what you need. Hearing him talk about why he charges so much made me feel like I drew the short stick.


    0 of 0 people found this review helpful
  • Janice B
    3/20/16
    Overall
    Performance
    Story
    "How to platform"

    Very useful practical information actively presented, 50% of which I am doing I will be working on the rest, this works well with 4 hour work week by Tim Ferris.

    0 of 0 people found this review helpful

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