Persuading People to Buy: Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization Audiobook | Marcia Yudkin | Audible.com
We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
Persuading People to Buy: Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization | [Marcia Yudkin]

Persuading People to Buy: Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization

Attract interest, then nail the sale. With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order. This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice....
Regular Price:$17.47
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Attract interest, then nail the sale.

With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order.

This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice on strategies that work and those that may backfire.

Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books.

©2011 Marcia Yudkin (P)2011 Marcia Yudkin

What the Critics Say

"In almost 20 years as a business and marketing columnist, I've yet to encounter anyone with more know-how of what it really takes to transform strangers into prospects, customers and brand loyalists. Marcia Yudkin's M.O. is moxie delivered in bite-sized bits and in terms everyone can understand - and put to immediate use. One handy book with Marcia's years of wisdom is well worth the investment." (Jeff Zbar, Founder, ChiefHomeOfficer.com, U.S. Small Business Administration 2001 Small Business Journalist of the Year)

"Marketing insights come fast and furious in Persuading People to Buy. If you want to peek inside the minds of buyers, motivate them to buy what you offer, and think of new ways to tempt them, this is the book for you." (Mike Schultz, President of RAIN Group, Co-Author of Professional Services Marketing)

What Members Say

Average Customer Rating

3.2 (5 )
5 star
 (1)
4 star
 (1)
3 star
 (1)
2 star
 (2)
1 star
 (0)
Overall
3.0 (5 )
5 star
 (1)
4 star
 (1)
3 star
 (1)
2 star
 (1)
1 star
 (1)
Story
3.0 (5 )
5 star
 (0)
4 star
 (1)
3 star
 (3)
2 star
 (1)
1 star
 (0)
Performance


There are no listener reviews for this title yet.

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

CANCEL

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.