©1999 by Seth Godin, All Rights Reserved; (P)1999 Simon & Schuster, Inc., All Rights Reserved, SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster, Inc.
Poet, Musician, Songwriter, Author of The Dishwasher's Son
Whether you sell online or offline, have only one product or a catalogue, this audio makes the whole relationship between the seller and the buyer understandable, and equips you with the basic information necessary to begin forming relationships and turning those relationships into customers. Skip one of the basic components in this book and watch your sales suffer. Missing a critical step explained in this book? Fix it and watch your sales rise. Very cool stuff.
Yes. The concepts are good. However, the examples he uses are outdated. References to things like excite and the palm pilot leave me wishing the examples were more timely.
Writer, Reader, Former Bookseller (RIP Borders)
Seth Godin is good at inventing new terms to label concepts that we might not otherwise have paid close enough attention to. I found this book to be disappointing in its lack of depth, but I am more aware of permission marketing, its importance, and how to implement it, so I would say, yes, it was worth the time and money.
This book is praised alot... Being given the credit for the advancement of inward marketing as we know it today. This is probably true, but I expect more insight from the book because of this belief.
Perhaps it would've been more insightful if I listen to it a few years ago.
Plus Seth Godin a bit of a bore to listen to ( here) compared to his writing.
Excellent book with the perfect mix of fact and insight. The only drawback is there is no website to go get the lists he is talking about. I kinda want to go buy the book to get the lists but debating because I bought the audible. ....
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