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Outsmarting Goliath: How to Achieve Equal Footing with Companies that are Bigger, Richer, Older, and Better Known | [Debra Koontz Traverso]

Outsmarting Goliath: How to Achieve Equal Footing with Companies that are Bigger, Richer, Older, and Better Known

Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception.
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Publisher's Summary

Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception. In those crucial situations, the small up-starter can use the tips in this book to capture more clients and give Goliath a headache.

©2000 Debra Koontz Traverso; (P)2000 Blackstone Audio, Inc.

What the Critics Say

"Anna Fields' narration captures the essence of the life coach....Practical in all respects, this little reference will make you and your small business grow exponentially." (AudioFile)

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