In this trenchant analysis of a business stratagem gone wrong, Lucas Conley offers us a long overdue investigation into our culture of obsession. From sensory specialists to word-of-mouth marketers and executives keen to leave their mark, we are introduced to the unforgettable cast of characters responsible for getting our attention from often insidious, emotionally charged angles. In a landscape punctuated by brand-churches and tribes, Conley lifts the veil on an unchecked phenomenon and requires us to consider the grave ramifications of our branded world.
As hilarious as it is frightening, OBD: Obsessive Branding Disorder skillfully reexamines our buying habits to illustrate the chilling impact of the industry masterminds responsible for capturing our attention and seducing us to buy - at any cost.
©2008 Lucas Conley; (P)2008 Gildan Media Corp
"Lucas Conley offers a stinging and hilarious take on a world in which brands have gotten out of hand...This audio is the cure for what ails us." (William Taylor, founding editor of Fast Company Magazine and coauthor of Mavericks at Work).
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