Made to Stick

Why Some Ideas Survive and Others Die

By: Chip Heath, Dan Heath

Narrated by: Charles Kahlenberg

Length: 8 hrs and 37 mins

Publisher's summary

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.

“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

©2006 Chip Heath and Dan Heath (P)2007 Random House, Inc.

Critic reviews

“Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable—and the Heaths do the telling with beautiful clarity.”—The Christian Science Monitor

“Utterly compelling.”—Los Angeles Times

“Surprising and provocative.”—The New York Sun

Memes

A meme is an idea. This book is full of anecdotal tales that show how a simple idea can become the compass point that guides great companies, individuals, and impacts nations. My attention was held from beginning to end, and then I listened to it all over again. And again. "Made to Stick" is a must read for anybody that needs to get a message heard.

Excellent, useful, well-presented

Recently went back through this years after I'd first read it, and it really holds up well.

¡Take notes! ¡Awesome book!

Concrete, insightfull and with a lot of "how to's" which I love on a book.

Ok

Would you say that listening to this book was time well-spent? Why or why not?

I've listened to a few self help books from Audible, and truth be told this wasn't one my favorites. It was interesting and the overall message was good, but you might need the physical book to get it to work for some parts.

I listened to the whole thing, so it's not like it wasn't worth my time. It's just some of the exercises I don't think translated all that well and made me want to buy the physical book to get it done and see if it helped.
I didn't buy the physical book as I bought the audible one, and don't believe in paying for something twice. So I don't really know if the physical book would have helped, it just felt that way.

Very practical!

Enjoyed every minute of it. The narrator is charismatic and delivers the book's content artfully!

good book for marketing and sales professionals.

If you are in sales or marketing or a Professional trainer who nerds to bring across a complex message, this is the book to read! It provides the framework you need to be more effective.

A book worth the time. The strategies are easy...

great and easy to understand instructions for making ideas stick. anyone in any profession can benefit from the strategies given. Good read.

Great book

Pleasure to read. Very succinct. I enjoyed reading this because it cut to the meat and potatoes of what you need to do in order to ale ideas stick. Great for sales, and in everyday applications

One of my favorite audiobooks!

This book will give you a better perspective on communication, and will surely give you some tools to refer back to in many different scenarios.

A good book

I liked the idea of the book. the last hour was definitely the best as it summarized the whole book. At some point was lost in the middle with the many examples given. But overall a good book