Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle", using the "Velcro Theory of Memory", and creating "curiosity gaps".
In this indispensable guide, we discover that sticky messages of all kinds (from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship, to a new-product vision at Sony) draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a point about stomach ulcers, the charities who make use of "the Mother Teresa Effect", and the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick.
©2006 Chip Heath and Dan Heath; (P)2007 Random House, Inc.
"An entertaining, practical guide to effective communication. Fun...and solidly researched." (Publishers Weekly)
I'm not dismissing the truth of what is said in this book. But I think it is more than 8 hours of blah blah blah - case stories and anecdotes. It does not stick. I just get bored. I thought this book would be helpful with good advice of how to communicate more effectively, but no such luck - only a lot of babble. Like in "The Long Tail" which is also a bestseller, but exactly as boring as this one...
I love AUDIBLE! I never get mad at traffic jams and can listen to many different books, despite of my short time.
A fantastic reading, if you are on marketing or just wondering how to make your blog more visible.
Many great tips.
I've read this book after Contagious. And they are complementary. This book talks about how the idea must be dealt with. And "Contagious" is about how to spread your message.
Marty Jacobs consults in the areas of strategic planning, board governance, leadership development, and community engagement.
Made to Stick: Why Some Ideas Survive and Others Die, Chip Heath and Dan Heath, 2007. For those of us who struggle with marketing, this book offers a relatively straightforward recipe for creating more effective marketing strategies. The model the authors propose spells the word “SUCCESs”: Simplicity, Unexpectedness, Concreteness, Credibility, Emotions, and Stories, and they devote a chapter to each part of the model. OK, so maybe their spelling is a bit off, but their message is clear: for a message to stick, the audience needs to pay attention, understand and remember it, agree with and believe in it, care about it, and be able to act on it. Scattered throughout the book are clinics, real examples of messages that they analyze using their SUCCESs model and that helps the reader grasp the concepts in a very concrete way. At the end of the book is a Symptoms and Solutions section that reads like a Frequently Asked Questions and troubleshoots some of the typical problems we all run into when trying to get our message across.
A meme is an idea. This book is full of anecdotal tales that show how a simple idea can become the compass point that guides great companies, individuals, and impacts nations. My attention was held from beginning to end, and then I listened to it all over again. And again. "Made to Stick" is a must read for anybody that needs to get a message heard.
I'm a speech and debate coach. I advised my students to read this book. The students who read out performed the ones who didn't. One team even won the five state region tournament. This book works and it is fun to read.
Fun read, loved the ideas presented, very true, practical, and useful. Narrator did a great job as well. I mean, the words themselves are incredibly intriguing but his voice definitely made it even more fun to listen to. A must read for most people; all too often people go about presenting their ideas the wrong way.
Author 'The Accidental Salesman Networking Survival Guide'
A must listen for anyone interested in powerful communication. It was well put together and very compelling to listen to.
I really, REALLY enjoyed this audiobook. As a student of Advertising, I found this gem to be extremely helpful with my campaign writing, and though it really helped me, it also makes me want to keep it as my very own secret. I'd recommend this book to anyone in the advertising, sales, or business fields. I suggest you bring a pen and pad with you when you listen to this, because there are a lot of really good points to take note of.
The concepts of the book are very good. The concepts would be helpful to anyone that has to present information/ideas to others. There are lots of examples of what works and what doesn't. I get so caught up in the telling of the examples, that I forgot the point that was trying to be made. At one point, I wondered if the authors followed their teaching while writing the book. I still got a lot out of the book and I'll listen/read this book again.
Overall, I'm very pleased with this book and would recommend it to anyone. This audio book had good contents and good presentation.
"Learn how to easily get your message across!"
Written in an easy to understand and structured manner, this book teaches the reader how to craft messages and new ideas into stories and anecdotes that stick in the recipients mind for years to come.
Useful training for sales staff and copywriters alike!
"Excellent book every speaker should read"
really inspiring book full of great memorable ideas and stories. I shall be reading it again there is so much to learn here.
"Brilliant advice and anecdotes"
A great collection of examples and anecdotes that just about everyone can learn from to make their thoughts and ideas heard, understood and remembered.
"Worth it in the end..."
I found this book very interesting but not as good as 'Contagious' or 'Over subscribed'
I have recommended this to my business partner and he shared my view.
The opening scene is very gripping
I listened to this book whilst on holiday, by the pool over a week in the sun
The book starts of gripping!
But sadly loses direction and also lost my interest. There was a certain point I nearly gave it, however I continued and then...boom...
Lots or relevant stories, great ideas, examples and statistics.
A great finish but a lack lustre beginning after an amazing start...
The book is very dry. It was difficult for me to stay interested.
More books about psychology.
Some very useful tips to learn from the more experienced. Anecdotal and intellectual nuggets of wisdom.
"Crafting Messages that Create an Impact"
Excellent overview of an essential life/business topic. How do we communicate in a way that engages others and makes such an impact that they remember it afterwards. This is broken down into six different areas. All described and illustrated with sticky examples.
Favourite concept: "The curse of knowledge". Communicating information that 'we know' well to 'people who don't know' is an art. Unfortunately, we often make assumptions of the audience and fail to grasp what it is like to not have any knowledge of the subject - and once we do that fail to effectively communicate. Great book.
I enjoyed every bit of this book and wound read it once a month till I am a living copy of this book.
"Very well put together! Loads of great ideas"
Easy to follow along with clear stories and well presented ideas.
One of my favorite listens for those "oh yeah! I must remember to do that again" moments
"Inspiruje i uczy"
Great inspiration and well read story that teaches a lot. I'm really glad I got this audiobook :)
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