Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle", using the "Velcro Theory of Memory", and creating "curiosity gaps".
In this indispensable guide, we discover that sticky messages of all kinds (from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship, to a new-product vision at Sony) draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a point about stomach ulcers, the charities who make use of "the Mother Teresa Effect", and the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick.
©2006 Chip Heath and Dan Heath; (P)2007 Random House, Inc.
"An entertaining, practical guide to effective communication. Fun...and solidly researched." (Publishers Weekly)
This is the first audiobook that I have not completed...I listened (struggled) through the first hour and a half but this is a example of dry material with a boring presentation that I just couldn't bring myself to finish.
I love AUDIBLE! I never get mad at traffic jams and can listen to many different books, despite of my short time.
A fantastic reading, if you are on marketing or just wondering how to make your blog more visible.
Many great tips.
I've read this book after Contagious. And they are complementary. This book talks about how the idea must be dealt with. And "Contagious" is about how to spread your message.
I am an avid listener. I listen between 75-100 hours per month on my iPhone: 60% fiction to 40% non-fiction.
You are sitting in your conference room listening to yet another diatribe about why the next deal is going to close and close soon. By the way, let’s give it away for almost nothing because it not this deal we want it’s the one that’s 100x bigger and brighter, with bleach borax and brightener we want. Statistic after ungrounded statistic flows from the mouth of you head sales guy like a geyser from Old Faithfull. All of which you have heard, seen and smelled the excrement before. You know what, nothing he says sticks, you are left with plenty of emotion - anger.
Here is where the Heath brothers jump in with their book Made to Stick. They offer a simple, concrete way of helping your messages stick. They do this by offering stories that work; the context of their impressive academic and business backgrounds establish the needed credibility. For a book like this to succeed, it has to drink its own cool-aid. I am please to say that the authors have and succeed. Simple, Unexpected, Concrete, Credible, Emotional, Story: okay, now you understand the acronym. But you’ll have to read this fine work in order to put the gas in your tank.
I plan on re-reading his book the old fashion way and most likely listening to it again. I highly recommend that you do. When you are done, you’ll maybe better listener as well; but you will sure as heck need to practice. This book is about communication not oration.
Marty Jacobs consults in the areas of strategic planning, board governance, leadership development, and community engagement.
Made to Stick: Why Some Ideas Survive and Others Die, Chip Heath and Dan Heath, 2007. For those of us who struggle with marketing, this book offers a relatively straightforward recipe for creating more effective marketing strategies. The model the authors propose spells the word “SUCCESs”: Simplicity, Unexpectedness, Concreteness, Credibility, Emotions, and Stories, and they devote a chapter to each part of the model. OK, so maybe their spelling is a bit off, but their message is clear: for a message to stick, the audience needs to pay attention, understand and remember it, agree with and believe in it, care about it, and be able to act on it. Scattered throughout the book are clinics, real examples of messages that they analyze using their SUCCESs model and that helps the reader grasp the concepts in a very concrete way. At the end of the book is a Symptoms and Solutions section that reads like a Frequently Asked Questions and troubleshoots some of the typical problems we all run into when trying to get our message across.
A meme is an idea. This book is full of anecdotal tales that show how a simple idea can become the compass point that guides great companies, individuals, and impacts nations. My attention was held from beginning to end, and then I listened to it all over again. And again. "Made to Stick" is a must read for anybody that needs to get a message heard.
I'm a speech and debate coach. I advised my students to read this book. The students who read out performed the ones who didn't. One team even won the five state region tournament. This book works and it is fun to read.
Fun read, loved the ideas presented, very true, practical, and useful. Narrator did a great job as well. I mean, the words themselves are incredibly intriguing but his voice definitely made it even more fun to listen to. A must read for most people; all too often people go about presenting their ideas the wrong way.
I teach WordPress web design online, focusing on the *design* part - and fun:) I love learning new concepts, hence all these audiobooks;)
I'm not dismissing the truth of what is said in this book. But I think it is more than 8 hours of blah blah blah - case stories and anecdotes. It does not stick. I just get bored. I thought this book would be helpful with good advice of how to communicate more effectively, but no such luck - only a lot of babble. Like in "The Long Tail" which is also a bestseller, but exactly as boring as this one...
The way in which examples were given drive home the points that are being put across.
Author 'The Accidental Salesman Networking Survival Guide'
A must listen for anyone interested in powerful communication. It was well put together and very compelling to listen to.
Excellent book and very well presented
I highly recommend it to anyone in business
Good narration by Charles Kahlenberg
"Everything is so sticky"
Yes, if you want to make an impact, to be remembered or just to impress this is the perfect book. Regardless where you work as long as its with people you can take parts (if not all) of this book and use it to your advantage.
The curse of knowledge, what impact it has and how it is the difference between a good point to the person you are speaking to and yourself.
You would, wouldn't recommend it since your head would likely explode from all the information.
This is the first book I for sure know Im going to re-listen to. My brain juices kept flowing throughout the book but sadly I was outside and couldn't write down much, about an hour or two in I realized to really get the full experience you need to sit down and take notes.
I would describe this book as a cross between "The Chimp Paradox" by Steve Peters and "Mastery" by Robert Greene, with the best of both worlds.
"Great book marred by the narrator"
I read a paper copy of the book a while ago and wanted to revisit it. The content is excellent and definitely worth a read, but the narrator does the book a disservice; it ends up sounding very dull, to the point where you find yourself drifting off and forgetting what's been said. Better to read this yourself.
"Really useful insights"
This is a very practical book which explores an important topic for marketeers and indeed anyone running a business - why some ideas and messages "stick" and therefore work better than others.
"A must for marketers!"
The narrator made the listening experience very enjoyable and of course the book is great.
We use idioms and proverbs in our day to day lives on daily basis, while its obvious, the book makes a good point about how these proverbs/idioms last for centuries - they stick!
Film is probably not a good format for this, a documentary would be fantastic though.
This is a great book and I highly recommend it to marketers as well as businesspeople.
Made to stick really stuck with me, I loved, loved this audio book. It has made me think about how I market my own products. This book is a must read.
"Made To Stick"
it doesn't stick - just finished can't remember a thing ....
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