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Made to Stick Audiobook

Made to Stick

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Publisher's Summary

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick".

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle", using the "Velcro Theory of Memory", and creating "curiosity gaps".

In this indispensable guide, we discover that sticky messages of all kinds (from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship, to a new-product vision at Sony) draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a point about stomach ulcers, the charities who make use of "the Mother Teresa Effect", and the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick.

©2006 Chip Heath and Dan Heath; (P)2007 Random House, Inc.

What the Critics Say

"An entertaining, practical guide to effective communication. Fun...and solidly researched." (Publishers Weekly)

What Members Say

Average Customer Rating

4.3 (3485 )
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4.4 (1836 )
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Performance
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  •  
    Joseph E. Laucius 02-07-15 Member Since 2013

    JOEMFX

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    "Great Book with many analogies"

    This book would be very beneficial to anyone or organization looking for guidance across multiple marketing levels. Made to stick is a keeper and will be referred to.

    0 of 0 people found this review helpful
  •  
    Jim 02-04-15
    Jim 02-04-15 Member Since 2015

    You are what you feed your mind...so, feed it the good stuff!!!

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    "Must listen!!!"

    Powerful and thought provoking, you won't regret listening to this amazing book!!! Xxxx xxxx xxxx xxxx xxxx xxxx xxxx xxxx

    0 of 0 people found this review helpful
  •  
    Alina 01-30-15
    Alina 01-30-15
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    "Good book"

    Very good book filled with many great ideas.I think the amount of information would require a pen and paper to retain it.

    0 of 0 people found this review helpful
  •  
    Conrad Greiner-Bechert 01-23-15 Member Since 2014
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    "Great content, you might want to buy the book too"

    I could feel myself getting smarter as I was listening to this book.

    If you ever wondered why nobody cared about what you had to say even if your idea was brilliant, Chip and Dan will answer your question if you let them so you can get your message across in the future.

    0 of 0 people found this review helpful
  •  
    Andrea Perdomo 01-09-15 Member Since 2014
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    5
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    "A must read... Or hear ;)"

    Excellent book! Truly captivated me and challenged my way of basic human communication. I undoubtedly recommend this book! I'm going to buy the printed version just for kicks! :)

    0 of 0 people found this review helpful
  •  
    Amazon Customer 12-23-14
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    4
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    "Stories Stick"

    Narrator was fine, I listen to it when at 1.5 speed and had no problems. All of the ideas very well illustrated with stories. I enjoyed listening, and will probably read the book someday to keep the ideas fresh

    0 of 0 people found this review helpful
  •  
    Autumn Goredove 11-20-14 Member Since 2014
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    "Torturous and Uninspired"
    What could have made this a 4 or 5-star listening experience for you?

    This book desperately needed applicable, instructional content. Listing to a few examples of what others came up with and being excessively repetitive about it does not explain the "how" behind it or help the listener construct their own usages of the material. By the end I was howling with disappointment that it never went there and at the time I wasted.


    Has Made to Stick turned you off from other books in this genre?

    I'm definitely discouraged and will need to take a break from this type of book.


    Did Charles Kahlenberg do a good job differentiating all the characters? How?

    NA


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Disappointment


    Any additional comments?

    Often felt like I was being read to straight from an uninspired text book.

    0 of 0 people found this review helpful
  •  
    Ella 10-15-14
    Ella 10-15-14
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    "Nice idea but book could have been better"
    Would you recommend this book to a friend? Why or why not?

    I wouldn't because I think there must be better books on the same topic somewhere.


    What was the most interesting aspect of this story? The least interesting?

    Most interesting is that they try to tell you how to make YOUR concepts stick. They just don't succeed 100 %.


    What do you think the narrator could have done better?

    The narrator is actually quite good.


    Was Made to Stick worth the listening time?

    Probably. I didn't listen to it again though.


    Any additional comments?

    I really wanted to like this book and three stars is very strict, but I think their editor hasn't done a very good job.

    0 of 0 people found this review helpful
  •  
    varPrimeAddict RENTON, WA, United States 08-26-14
    varPrimeAddict RENTON, WA, United States 08-26-14 Member Since 2013

    Hacking my commute one audiobook at a time...

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    "Effective tips and tools for communication"
    What made the experience of listening to Made to Stick the most enjoyable?

    The narration was good.


    What other book might you compare Made to Stick to and why?

    Nothing comes to mind. The content was unique. Other books on telling effective stories could be competition for this audio book.


    What does Charles Kahlenberg bring to the story that you wouldn’t experience if you just read the book?

    the dramatization of the stories.


    Was this a book you wanted to listen to all in one sitting?

    No. I needed to digest the content. I kept referring to my print copy to understand and internalize some of the frameworks of interest.


    Any additional comments?

    Good book on effective communication.

    0 of 0 people found this review helpful
  •  
    Marcel USA 04-29-14
    Marcel USA 04-29-14 Member Since 2012
    HELPFUL VOTES
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    "Good book"
    Would you consider the audio edition of Made to Stick to be better than the print version?

    Not seen print version.


    What was one of the most memorable moments of Made to Stick?

    It was easy to listen and return to each day in small bits.


    Any additional comments?

    It may not be for everyone but there's no unpleasant parts so you should get value from it. It was enjoyable and I will happily listen to it again.

    0 of 0 people found this review helpful

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