Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle", using the "Velcro Theory of Memory", and creating "curiosity gaps".
In this indispensable guide, we discover that sticky messages of all kinds (from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship, to a new-product vision at Sony) draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a point about stomach ulcers, the charities who make use of "the Mother Teresa Effect", and the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick.
©2006 Chip Heath and Dan Heath; (P)2007 Random House, Inc.
"An entertaining, practical guide to effective communication. Fun...and solidly researched." (Publishers Weekly)
I wouldn't because I think there must be better books on the same topic somewhere.
Most interesting is that they try to tell you how to make YOUR concepts stick. They just don't succeed 100 %.
The narrator is actually quite good.
Probably. I didn't listen to it again though.
I really wanted to like this book and three stars is very strict, but I think their editor hasn't done a very good job.
Hacking my commute one audiobook at a time...
The narration was good.
Nothing comes to mind. The content was unique. Other books on telling effective stories could be competition for this audio book.
the dramatization of the stories.
No. I needed to digest the content. I kept referring to my print copy to understand and internalize some of the frameworks of interest.
Good book on effective communication.
Not seen print version.
It was easy to listen and return to each day in small bits.
It may not be for everyone but there's no unpleasant parts so you should get value from it. It was enjoyable and I will happily listen to it again.
I'm undecided. I think the central ideas are helpful, but the book doesn't follow it's own advice of sticking to the core and removing fluff. I usually avoid abridged versions at all cost, but I felt like this could actually have benefited from being abridged. I finished the book and couldn't actually remember the main ideas because of everything else around them.
The core concepts of a good idea.
I found the performance pretty dull. I kept having to rewind because I'd missed a chunk - I kept getting bored and my mind started wandering.
Anyone who needs to communicate ideas effectively
I felt like too many of the examples of "sticky" ideas used throughout the book were based on fear. Of course people remember things better when there's danger involved, so the examples felt cheap. For most cases, using fear and danger to pique an audience's attention isn't necessarily the most effective idea. To be fair, there were also a number of more practical examples in the book. I could have just done with fewer "kidney robbers" and "murdered boyfriend" urban legends as proofs-of-concept.
This book probably ranks in my top 3 for self improvement/business books. Chip and Dan did a great job writing this. It flowed smoothly, was entertaining, and had the perfect amount of instruction, research, and stories to effectively teach you on how to make your idea's resonate with people. I will use it as a father, a church leader, and in my profession as a financial advisor. I would highly recommend this book.
Yes, it's a quick, light read. It's worthwhile in that it gives you ideas to use in communicating effectively.
Use tools that insure my communications can be remembered by my audience.
Downloaded about 35 audio books here in the last 2 years. Most of them are pretty good and many I had listed too even twice. All the same area of Science, History or self help.
The title is the best part of the book. I really don't know where the Authors are going with the story All I know is that I have fallen asleep listen to this Book again and again.
there is no Story to follow..just a bunch of short examples tied together.
Repeating the title Made to stick about 5000 times in the Book...ludicrous or with intention. Well it stuck, but not in a good way!
none..oh yes..if you need someone to talk you to fall asleep..this is a great tool.
Why do you even read Audible profiles? :)
The book is well written and gives a lot of insightful examples. I definately recommend this book to someone who wants to learn how to make an impact in your environment.
At first I hesitated to buy this book. After listening to it for about an hour, I began learning new stuff and seeing things differently.
It's a must buy if you want to learn new communication skills.
I like the basic idea on how to make something stick. I like the use of stories in explaining things. But I think the authors take it too much, with too much stories that and the end of the book most of the stories are not that memorable anymore.
I would think to make it 'simpler' and choose only the most memorable stories.
My most memorable story is about the commander intent that drives the army when the plan becomes obsolete.
Marketing people, senior management, public speaker.
Easy to listen to. Well written. New and exciting concepts. Highly recommend it. I might actually read it again (which I never do) just to catch things I might have missed.
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.