Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle", using the "Velcro Theory of Memory", and creating "curiosity gaps".
In this indispensable guide, we discover that sticky messages of all kinds (from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship, to a new-product vision at Sony) draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a point about stomach ulcers, the charities who make use of "the Mother Teresa Effect", and the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick.
©2006 Chip Heath and Dan Heath; (P)2007 Random House, Inc.
"An entertaining, practical guide to effective communication. Fun...and solidly researched." (Publishers Weekly)
This book would be very beneficial to anyone or organization looking for guidance across multiple marketing levels. Made to stick is a keeper and will be referred to.
You are what you feed your mind...so, feed it the good stuff!!!
Powerful and thought provoking, you won't regret listening to this amazing book!!! Xxxx xxxx xxxx xxxx xxxx xxxx xxxx xxxx
I could feel myself getting smarter as I was listening to this book.
If you ever wondered why nobody cared about what you had to say even if your idea was brilliant, Chip and Dan will answer your question if you let them so you can get your message across in the future.
Excellent book! Truly captivated me and challenged my way of basic human communication. I undoubtedly recommend this book! I'm going to buy the printed version just for kicks! :)
Narrator was fine, I listen to it when at 1.5 speed and had no problems. All of the ideas very well illustrated with stories. I enjoyed listening, and will probably read the book someday to keep the ideas fresh
This book desperately needed applicable, instructional content. Listing to a few examples of what others came up with and being excessively repetitive about it does not explain the "how" behind it or help the listener construct their own usages of the material. By the end I was howling with disappointment that it never went there and at the time I wasted.
I'm definitely discouraged and will need to take a break from this type of book.
Often felt like I was being read to straight from an uninspired text book.
I wouldn't because I think there must be better books on the same topic somewhere.
Most interesting is that they try to tell you how to make YOUR concepts stick. They just don't succeed 100 %.
The narrator is actually quite good.
Probably. I didn't listen to it again though.
I really wanted to like this book and three stars is very strict, but I think their editor hasn't done a very good job.
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