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Made to Stick Audiobook

Made to Stick

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Publisher's Summary

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick".

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle", using the "Velcro Theory of Memory", and creating "curiosity gaps".

In this indispensable guide, we discover that sticky messages of all kinds (from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship, to a new-product vision at Sony) draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a point about stomach ulcers, the charities who make use of "the Mother Teresa Effect", and the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick.

©2006 Chip Heath and Dan Heath; (P)2007 Random House, Inc.

What the Critics Say

"An entertaining, practical guide to effective communication. Fun...and solidly researched." (Publishers Weekly)

What Members Say

Average Customer Rating

4.3 (3735 )
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Performance
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  •  
    Ian Perry 03-20-15
    Ian Perry 03-20-15 Member Since 2014
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    "Thought provoking, how we pay attention & remember"

    A nugget of Thinking Fast and Slow, with a more specific focus, and easier to follow, fewer topic shifts and concept introductions. A solid "Hmmm" on the thought provoking scale.

    0 of 0 people found this review helpful
  •  
    Faith 03-18-15
    Faith 03-18-15 Member Since 2014
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    3
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    "Practical information I can really use!"

    I was hoping for a comprehensive guide with clear verbiage and I wasn't disappointed!
    I highly recommend reading this book!

    0 of 0 people found this review helpful
  •  
    Nick GRAND JUNCTION, CO, United States 03-10-15
    Nick GRAND JUNCTION, CO, United States 03-10-15
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    53
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    Story
    "Good content but a bit of a drag-on"

    Very helpful content in the beginning, much of which I was able to implement at work immediately. But I felt the authors extended the book too long with example after example.

    0 of 0 people found this review helpful
  •  
    Bertin 03-03-15
    Bertin 03-03-15
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    "Excellent"

    I Really enjoyed the principles behind this book. A must read for every marketer! Great job by the Heath brothers.

    0 of 0 people found this review helpful
  •  
    merritte 02-26-15
    merritte 02-26-15 Member Since 2014
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    "Pretty interesting insights"

    A should read for people who have to craft marketing messages. Really great insights on how to take ideas and market them.

    0 of 0 people found this review helpful
  •  
    HollyF1 02-13-15
    HollyF1 02-13-15 Member Since 2014
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    "Sticky book indeed!"

    Excellent book with a brilliantly explored concept, delivered through story-telling. A must-read for anyone in management, marketing and education!

    0 of 0 people found this review helpful
  •  
    Salim Dahman 02-12-15
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    25
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    "Stuck good"

    Really fun and addicting. Concepts and the other stories were great. Would definitely recommend this book and spread the message
    Good job guys

    0 of 0 people found this review helpful
  •  
    Joseph E. Laucius 02-07-15 Member Since 2013

    JOEMFX

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    "Great Book with many analogies"

    This book would be very beneficial to anyone or organization looking for guidance across multiple marketing levels. Made to stick is a keeper and will be referred to.

    0 of 0 people found this review helpful
  •  
    Jim 02-04-15
    Jim 02-04-15 Member Since 2015

    You are what you feed your mind...so, feed it the good stuff!!!

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    "Must listen!!!"

    Powerful and thought provoking, you won't regret listening to this amazing book!!! Xxxx xxxx xxxx xxxx xxxx xxxx xxxx xxxx

    0 of 0 people found this review helpful
  •  
    Alina 01-30-15
    Alina 01-30-15
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    "Good book"

    Very good book filled with many great ideas.I think the amount of information would require a pen and paper to retain it.

    0 of 0 people found this review helpful

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