Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle", using the "Velcro Theory of Memory", and creating "curiosity gaps".
In this indispensable guide, we discover that sticky messages of all kinds (from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship, to a new-product vision at Sony) draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a point about stomach ulcers, the charities who make use of "the Mother Teresa Effect", and the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick.
©2006 Chip Heath and Dan Heath; (P)2007 Random House, Inc.
"An entertaining, practical guide to effective communication. Fun...and solidly researched." (Publishers Weekly)
This is a brilliant and insightful book! Clever, funny in spots and full of useful information. I've listened to it twice.
This is the most useful, most readable book about communications I've ever read.
And I've read lots.
As an executive coach, most of what I do is listen. The art in this work is, when I say something, to have it connect with both a client's head and heart in a way that sticks.
The Heath brothers have taught me why I succeed when it works, and why I fail when it doesn't.
Finally, I'm cheap, yet I've given away 2 dozen copies of this book.
Why ideas stick and some marketing works. Well written, well narrated and very applicable to understanding marketing from the point of view of a consumer and a marketer.
Though the narration is a bit dry, "Made to Stick" is as profound as it is practical. The Heath brothers have managed to quantify that hard to pin down "it" that some ideas have that makes them memorable and effective. I will never make a presentation, woo a client, make an argument, or write a report in the same way again. If you want to become a highly effective communicator, this is a must hear book. After listening I bought a hard copy to mark up and to have handy as a ready reminder and reference. Its that good.
This is a boring book that can be summarized in two minutes. In addition the narrators voice is annoying. After falling asleep several times I gave up.
Do not waste your time and money. This book is boring, with very weak evidences to support its ideas, full of innecesary details. It does not even apply the concepts that could have made it more sticky.
So many thoughts so little time.
Everyone should reed this book there are ideas here that can be used matter what you do.
Bleh! The guy reading this is super monotone boring! I made it about 1.5 hrs into the book and gave up. It might be better reading it myself...not too sure cuz it was so boring to listen to I gave up....
Someone with enthusiasm should read the book...
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