Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle", using the "Velcro Theory of Memory", and creating "curiosity gaps".
In this indispensable guide, we discover that sticky messages of all kinds (from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship, to a new-product vision at Sony) draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a point about stomach ulcers, the charities who make use of "the Mother Teresa Effect", and the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick.
©2006 Chip Heath and Dan Heath; (P)2007 Random House, Inc.
"An entertaining, practical guide to effective communication. Fun...and solidly researched." (Publishers Weekly)
A nugget of Thinking Fast and Slow, with a more specific focus, and easier to follow, fewer topic shifts and concept introductions. A solid "Hmmm" on the thought provoking scale.
Very helpful content in the beginning, much of which I was able to implement at work immediately. But I felt the authors extended the book too long with example after example.
This book would be very beneficial to anyone or organization looking for guidance across multiple marketing levels. Made to stick is a keeper and will be referred to.
You are what you feed your mind...so, feed it the good stuff!!!
Powerful and thought provoking, you won't regret listening to this amazing book!!! Xxxx xxxx xxxx xxxx xxxx xxxx xxxx xxxx
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