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Made to Stick Audiobook

Made to Stick

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In this indispensable guide, we discover that sticky messages of all kinds draw their power from the same six traits.
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Publisher's Summary

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick".

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle", using the "Velcro Theory of Memory", and creating "curiosity gaps".

In this indispensable guide, we discover that sticky messages of all kinds (from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship, to a new-product vision at Sony) draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a point about stomach ulcers, the charities who make use of "the Mother Teresa Effect", and the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick.

©2006 Chip Heath and Dan Heath; (P)2007 Random House, Inc.

What the Critics Say

"An entertaining, practical guide to effective communication. Fun...and solidly researched." (Publishers Weekly)

What Members Say

Average Customer Rating

4.3 (3255 )
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4.3 (1638 )
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Performance
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  •  
    Ella 10-15-14
    Ella 10-15-14
    HELPFUL VOTES
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    "Nice idea but book could have been better"
    Would you recommend this book to a friend? Why or why not?

    I wouldn't because I think there must be better books on the same topic somewhere.


    What was the most interesting aspect of this story? The least interesting?

    Most interesting is that they try to tell you how to make YOUR concepts stick. They just don't succeed 100 %.


    What do you think the narrator could have done better?

    The narrator is actually quite good.


    Was Made to Stick worth the listening time?

    Probably. I didn't listen to it again though.


    Any additional comments?

    I really wanted to like this book and three stars is very strict, but I think their editor hasn't done a very good job.

    0 of 0 people found this review helpful
  •  
    varPrimeAddict RENTON, WA, United States 08-26-14
    varPrimeAddict RENTON, WA, United States 08-26-14 Member Since 2013

    Hacking my commute one audiobook at a time...

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    "Effective tips and tools for communication"
    What made the experience of listening to Made to Stick the most enjoyable?

    The narration was good.


    What other book might you compare Made to Stick to and why?

    Nothing comes to mind. The content was unique. Other books on telling effective stories could be competition for this audio book.


    What does Charles Kahlenberg bring to the story that you wouldn’t experience if you just read the book?

    the dramatization of the stories.


    Was this a book you wanted to listen to all in one sitting?

    No. I needed to digest the content. I kept referring to my print copy to understand and internalize some of the frameworks of interest.


    Any additional comments?

    Good book on effective communication.

    0 of 0 people found this review helpful
  •  
    Marcel USA 04-29-14
    Marcel USA 04-29-14 Member Since 2012
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    "Good book"
    Would you consider the audio edition of Made to Stick to be better than the print version?

    Not seen print version.


    What was one of the most memorable moments of Made to Stick?

    It was easy to listen and return to each day in small bits.


    Any additional comments?

    It may not be for everyone but there's no unpleasant parts so you should get value from it. It was enjoyable and I will happily listen to it again.

    0 of 0 people found this review helpful
  •  
    Cait R. 04-20-14
    Cait R. 04-20-14
    HELPFUL VOTES
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    "Good ideas - really didn't need the whole thing."
    Would you recommend this book to a friend? Why or why not?

    I'm undecided. I think the central ideas are helpful, but the book doesn't follow it's own advice of sticking to the core and removing fluff. I usually avoid abridged versions at all cost, but I felt like this could actually have benefited from being abridged. I finished the book and couldn't actually remember the main ideas because of everything else around them.


    What did you like best about this story?

    The core concepts of a good idea.


    How could the performance have been better?

    I found the performance pretty dull. I kept having to rewind because I'd missed a chunk - I kept getting bored and my mind started wandering.


    Who do you think would benefit most from listening to Made to Stick?

    Anyone who needs to communicate ideas effectively


    Any additional comments?

    I felt like too many of the examples of "sticky" ideas used throughout the book were based on fear. Of course people remember things better when there's danger involved, so the examples felt cheap. For most cases, using fear and danger to pique an audience's attention isn't necessarily the most effective idea. To be fair, there were also a number of more practical examples in the book. I could have just done with fewer "kidney robbers" and "murdered boyfriend" urban legends as proofs-of-concept.

    0 of 0 people found this review helpful
  •  
    JC 12-04-13
    JC 12-04-13
    HELPFUL VOTES
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    "Sensational - Well Written - Well Narrated"
    Would you recommend this audiobook to a friend? If so, why?

    This book probably ranks in my top 3 for self improvement/business books. Chip and Dan did a great job writing this. It flowed smoothly, was entertaining, and had the perfect amount of instruction, research, and stories to effectively teach you on how to make your idea's resonate with people. I will use it as a father, a church leader, and in my profession as a financial advisor. I would highly recommend this book.


    0 of 0 people found this review helpful
  •  
    LA Stillwater, OK United States 07-21-13
    LA Stillwater, OK United States 07-21-13

    LA

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    "Some Concrete Ideas to Drive your Message Home"
    Would you recommend this book to a friend? Why or why not?

    Yes, it's a quick, light read. It's worthwhile in that it gives you ideas to use in communicating effectively.


    Did Made to Stick inspire you to do anything?

    Use tools that insure my communications can be remembered by my audience.


    0 of 0 people found this review helpful
  •  
    Ashanti Fort Lauderdale, Florida, United States 07-07-13
    Ashanti Fort Lauderdale, Florida, United States 07-07-13 Member Since 2016
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    ""Made to Stick" is a snooze fest!!"
    What could have made this a 4 or 5-star listening experience for you?

    Downloaded about 35 audio books here in the last 2 years. Most of them are pretty good and many I had listed too even twice. All the same area of Science, History or self help.
    The title is the best part of the book. I really don't know where the Authors are going with the story All I know is that I have fallen asleep listen to this Book again and again.


    What was most disappointing about Chip Heath and Dan Heath ’s story?

    there is no Story to follow..just a bunch of short examples tied together.


    What didn’t you like about Charles Kahlenberg’s performance?

    Repeating the title Made to stick about 5000 times in the Book...ludicrous or with intention. Well it stuck, but not in a good way!


    You didn’t love this book... but did it have any redeeming qualities?

    none..oh yes..if you need someone to talk you to fall asleep..this is a great tool.


    0 of 0 people found this review helpful
  •  
    Michael Prevost, QC, Canada 06-19-13
    Michael Prevost, QC, Canada 06-19-13 Member Since 2012

    Why do you even read Audible profiles? :)

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    "Very good material!"

    The book is well written and gives a lot of insightful examples. I definately recommend this book to someone who wants to learn how to make an impact in your environment.

    At first I hesitated to buy this book. After listening to it for about an hour, I began learning new stuff and seeing things differently.

    It's a must buy if you want to learn new communication skills.

    0 of 0 people found this review helpful
  •  
    Sanjaya Jakarta, Indonesia 06-11-13
    Sanjaya Jakarta, Indonesia 06-11-13 Member Since 2013
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    "Too Many Stories to Stick"
    What did you like best about Made to Stick? What did you like least?

    I like the basic idea on how to make something stick. I like the use of stories in explaining things. But I think the authors take it too much, with too much stories that and the end of the book most of the stories are not that memorable anymore.


    What could Chip Heath and Dan Heath have done to make this a more enjoyable book for you?

    I would think to make it 'simpler' and choose only the most memorable stories.


    Which scene was your favorite?

    My most memorable story is about the commander intent that drives the army when the plan becomes obsolete.


    Who do you think would benefit most from listening to Made to Stick?

    Marketing people, senior management, public speaker.


    0 of 0 people found this review helpful
  •  
    Tiffany COLLEGE STATION, TX, United States 05-13-13
    Tiffany COLLEGE STATION, TX, United States 05-13-13
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    5
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    "Stick with this book!"
    What did you love best about Made to Stick?

    Easy to listen to. Well written. New and exciting concepts. Highly recommend it. I might actually read it again (which I never do) just to catch things I might have missed.


    0 of 0 people found this review helpful

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