Made to Stick

Why Some Ideas Survive and Others Die

By: Chip Heath, Dan Heath

Narrated by: Charles Kahlenberg

Length: 8 hrs and 37 mins

Publisher's summary

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.

“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

©2006 Chip Heath and Dan Heath (P)2007 Random House, Inc.

Critic reviews

“Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable—and the Heaths do the telling with beautiful clarity.”—The Christian Science Monitor

“Utterly compelling.”—Los Angeles Times

“Surprising and provocative.”—The New York Sun

One of the best books I've ever listen

Can you develop a message based in a set of principles that guarantees it will be effective in: people understanding it, people caring for it, people remembering it and people acting according to what you desire? This book provides these set of principles, I've tried and it works beautifully!

How to make it stick every time?

It is challenging to propose ways to make your idea stick. The authors showed ways that could work and of course it's up to you to apply it to your own situation. The ways were rather a random list devised from anecdotes and I'm unsure if it would be easy to apply.

Excellent

This was a surprisingly great book...I really enjoyed it and got a lot of new ideas from it. Very practical stuff. Liked it so well I listened to Drive by the same authors immediately after.

Not suited for an audio book

Great, amazing book but requires pauses and exercises dificult to follow while listening. Totally recommend to listen if you will only be doing that. Not if you are also driving, cleaning or doing whatever you do when listening to audible.

Fantastic

The book thought me how create story for anything. It's very useful for story telling skills.

Wow

If you’re very opinionated, should definitely give it a go!! It will transform how effective you are conveying your ideas

Well worth it

The content is thought provoking and engaging. The narration was excellent. Highly recommend this book.

Heath and Heath Are Great Together

Clever boys, those Heath brothers. This was my first introduction to them, and I kept thinking, "wow, that's exactly right," "what a good idea," "of course." If you do anything creative, read this book.

Your loss if you don’t read it!!

It’s very thought provoking!!
No other comments are required to describe this wonderful book!!!
Thanks

Great audio book

great material I'm replaying it immediately. This audio book has caused me to rethink my marketing material.